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The American Association of National Advertisers (ANA) has a new set of board members for 2015-2016, approved by ANA's membership at their annual Masters of Marketing conference held in Florida last month.
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What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy, earned media value and increased sales.
Investment in analytics set for massive rise as marketers evolve from historical reporting of 'what happened' to predictive and prescriptive approaches85% of brands consider data privacy to be an integral component of customer trust, not just 'legal compliance'
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Mobile messaging app use up 305% year on year