Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
ANA questions agency transparency practices
Read more about "ANA questions agency transparency practices"Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem
-
British advertisers launch new client-agency contract
Read more about "British advertisers launch new client-agency contract"WFA News
-
Nigerian association holds first marketing conference
Read more about "Nigerian association holds first marketing conference"WFA News
-
Australian advertisers deconstruct marketing
Read more about "Australian advertisers deconstruct marketing"WFA News
-
The Philippines award marketing excellence
Read more about "The Philippines award marketing excellence"WFA News
-
Colombia ranks most effective advertisers of 2016
Read more about "Colombia ranks most effective advertisers of 2016"WFA News
-
French association welcomes new Communications Director
Read more about "French association welcomes new Communications Director"WFA News
-
Swedish advertisers showcase media expert teams
Read more about "Swedish advertisers showcase media expert teams"WFA News
-
Swiss association launches code of conduct for media auditors
Read more about "Swiss association launches code of conduct for media auditors"WFA News
-
Paraguay celebrates 50th issue of marketing magazine
Read more about "Paraguay celebrates 50th issue of marketing magazine"WFA News
-
Agency managementBenchmark on Innovative brand tracking suppliers
Read more about "Benchmark on Innovative brand tracking suppliers" -
Marketing procurementMarketing procurementStudy results on Verification partners & viewability
Read more about "Study results on Verification partners & viewability"The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the field of viewable impressions.
-
WFA comments on ANA research on media transparency
Read more about "WFA comments on ANA research on media transparency"WFA Press Release
-
WFA comments on ANA research on media transparency
Read more about "WFA comments on ANA research on media transparency"WFA News
-
Benchmark on Average video view figures
Read more about "Benchmark on Average video view figures"WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.
-
WFA issues first advice for combatting ad fraud
Read more about "WFA issues first advice for combatting ad fraud"Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime Advertisers are the only victims. Agencies, vendors and media owners still benefit, albeit unintentionally, from fees and commission when fraud occurs Brands should apply caution to their digital investment until the advertising technology industry takes decisive action to deal effectively with the problem
-
WFA issues first advice for combatting ad fraud
Read more about "WFA issues first advice for combatting ad fraud"Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime
-
Advertising & policyMedia & analyticsCMO ForumCompendium of ad fraud knowledge for media investors
Read more about "Compendium of ad fraud knowledge for media investors"The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best practices to effectively counter it. This document seeks to encourage brand owners to adopt these best practices and to work with industry partners to make the changes necessary to reduce fraud substantially.
-
Marketing strategyMarketing strategy15 tweets from Singapore CMOFORUM
Read more about "15 tweets from Singapore CMOFORUM"2016’s first WFA CMOFORUM was held in Singapore on May 25th.
-
How to build successful online brand communities to deliver growth
Read more about "How to build successful online brand communities to deliver growth"WFA News
-
Key learnings for marketing effectiveness and online video
Read more about "Key learnings for marketing effectiveness and online video"Ranji David, Marketing Director, Asia at WFA, does a recap of one of WFA's most recent events in Singapore.
