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Ad techSurvey results on global social media marketing: 2016
Read more about "Survey results on global social media marketing: 2016"WFA survey looking at a number of critical areas relating to social media marketing.
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ASEAN marketers seek enhanced digital capabilities
Read more about "ASEAN marketers seek enhanced digital capabilities"Survey highlights need to boost consumer insight, integrated activity planning, innovation, digital marketing and analytics to drive digital transformationResearch conducted in collaboration with national advertiser associations; respondents were regional and local marketers from brands that spend in excess of US$54b per annum globallyFull results to be released at Global Marketer Week- #GMWKL- in Kuala Lumpur on March 17th
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ASEAN marketers seek enhanced digital capabilities
Read more about "ASEAN marketers seek enhanced digital capabilities"Survey highlights need to boost consumer insight, integrated activity planning, innovation, digital marketing and analytics to drive digital transformationResearch conducted in collaboration with national advertiser associations; respondents were regional and local marketers from brands that spend in excess of US$54b per annum globallyFull results to be released at Global Marketer Week- #GMWKL- in Kuala Lumpur on March 17th
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Media & analyticsThe future of insights project
Read more about "The future of insights project"Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role, challenging current thinking and proactively moving the business forward.
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Survey results on Media Agency Remuneration 2016
Read more about "Survey results on Media Agency Remuneration 2016"WFA surveyed members on the the subject of media agency remuneration in Q4 2015.
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CDO FORUM Meeting Overview London March 2016
Read more about "CDO FORUM Meeting Overview London March 2016"CDO Forum meeting overview from March 3. 2016, hosted in London.
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Marketing structureMarketing capabilitiesMarketing operationsWFA breaks down walls between Insights and Media
Read more about "WFA breaks down walls between Insights and Media"Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.
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Agency managementMarketing procurementMarketing organisationMarketing procurementBenchmark on Use of e-auctions & e-sourcing for marketing suppliers
Read more about "Benchmark on Use of e-auctions & e-sourcing for marketing suppliers"A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and pros/cons by supplier type.
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Agency managementCMO ForumSurvey results on Marketing in ASEAN
Read more about "Survey results on Marketing in ASEAN"This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated, anonymous, responses from 101 client-side marketers in ASEAN.
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Global Marketer Week: Public Affairs session to feature speakers from Google and UNICEF
Read more about "Global Marketer Week: Public Affairs session to feature speakers from Google and UNICEF"WFA News
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WFA holds first meeting in Dubai
Read more about "WFA holds first meeting in Dubai"WFA News
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Marketing strategyMarketing strategyiHuman
Read more about "iHuman"How can big companies deal with the talent challenge in 2016? Rob Dreblow, WFA's Head of Marketing Capabilities, highlights the need for a more trusting relationship.
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20 WFA marketers on Campaign Asia's media A-list
Read more about "20 WFA marketers on Campaign Asia's media A-list"WFA News
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Marketing procurementMarketing procurementSurvey Results on Sourcing ad production
Read more about "Survey Results on Sourcing ad production"Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.
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Agency managementMarketing procurementMarketing procurementSurvey results on Best practice in media agency contract management
Read more about "Survey results on Best practice in media agency contract management"A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated internally, and how contract compliance is monitored and transparency maintained
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Paris February 2016
Read more about "SOURCING FORUM Meeting Overview Paris February 2016"Meeting headlines: 1. Buying digital services in partnership with IT 2. A primer on procuring ad production in 2016 3. What type of media procurement organisation are you? 4. Applying ZBB within marketing
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Marketing structureMarketing capabilitiesBenchmark on digital marketing training methods
Read more about "Benchmark on digital marketing training methods"WFA benchmark conducted for a member looking for digital marketing training methods.
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CMO ForumIMC FORUM Meeting Overview Dubai February 2016
Read more about "IMC FORUM Meeting Overview Dubai February 2016"Meeting Headlines: 1. Developing content marketing frameworks requires patience, creativity and love 2. Content marketing requires focus; on your objectives & the needs of your audience. 3. Why marketing measurement is like Dubai
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CreativityPortuguese conference takes on the new 3P's of marketing
Read more about "Portuguese conference takes on the new 3P's of marketing"WFA News
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Philippines association names new President and Board
Read more about "Philippines association names new President and Board"WFA News
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Belgian association awarded for marketing excellence
Read more about "Belgian association awarded for marketing excellence"WFA News
