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Marketing procurementMarketing procurementBenchmark on Customer journey and innovation suppliers
Read more about "Benchmark on Customer journey and innovation suppliers"WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer journey and innovation : both in-store and online.
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Understanding Transgender Inclusivity in Advertising
Read more about "Understanding Transgender Inclusivity in Advertising"This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a quantitative study conducted using J. Walter Thompson SONAR™
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Marketing procurementMarketing procurementBenchmark on the digital video vendors used by members
Read more about "Benchmark on the digital video vendors used by members"WFA benchmark looking at the specialist digital video vendors used by members.
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WFA National Associations Council gathers in KL
Read more about "WFA National Associations Council gathers in KL"WFA News
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Nigerian and Finnish associations join WFA Executive Committee
Read more about "Nigerian and Finnish associations join WFA Executive Committee"WFA News
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Belgium, Brazil and Zimbabwe share their national association strategies
Read more about "Belgium, Brazil and Zimbabwe share their national association strategies"WFA News
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Sweden and Finland share their digital transformation strategies
Read more about "Sweden and Finland share their digital transformation strategies"WFA News
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Japanese association names new President and Senior Executive Director
Read more about "Japanese association names new President and Senior Executive Director"WFA News
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Slovenian advertisers appoint new Executive Director
Read more about "Slovenian advertisers appoint new Executive Director"WFA News
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Belgium: Exceptional turnout at UBA Trends Day
Read more about "Belgium: Exceptional turnout at UBA Trends Day"WFA News
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Turkish association welcomes new Board
Read more about "Turkish association welcomes new Board"WFA News
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WFA Global Marketer Week to be held in Toronto in 2017
Read more about "WFA Global Marketer Week to be held in Toronto in 2017"UPDATE: Global Marketer Week in Toronto (#GMWTO) will take place from 25 to 28 April 2017
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WFA Global Marketer Week to be held in Toronto in 2017
Read more about "WFA Global Marketer Week to be held in Toronto in 2017"UPDATE: Global Marketer Week in Toronto (#GMWTO) will take place from 25 to 28 April 2017Event coincides with centennial of incorporation of Association of Canadian Advertisers (ACA) and 150 years since Canadian independenceGMWTO marks first return to North America since 2012Since 2012, GMW has been held in Brussels, Sydney, Marrakech and Kuala Lumpur
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Global marketers seek a new model for insights
Read more about "Global marketers seek a new model for insights"Research identifies key changes required to make insights more effective partners in driving brand growth
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WFA President warns brands not to lose sight of the basics
Read more about "WFA President warns brands not to lose sight of the basics"State of the Union address highlights seven ways marketers are making their lives harder
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WFA President warns brands not to lose sight of the basics
Read more about "WFA President warns brands not to lose sight of the basics"State of the Union address highlights seven ways marketers are making their lives harder
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WFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"WFA announces changes to global leadership teamNew regional Vice-Presidents for APAC and AfricaNew appointments to board include representatives from Danone, AB InBev, Mondelez, Nissan, Pfizer and Visa
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Global marketers seek a new model for insights
Read more about "Global marketers seek a new model for insights"Research identifies key changes required to make insights more effective partners in driving brand growth
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Ad techSurvey results on Global Search Marketing
Read more about "Survey results on Global Search Marketing"The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are structured internally and externally to deal with it and how they measure search.
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WFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"New regional Vice-Presidents for APAC and AfricaNew appointments to board include representatives from Danone, AB InBev, Mondelez, Nissan, Pfizer and Visa
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Ad techMedia & analyticsBenchmark on the use of DMPs by insights teams to generate consumer insights
Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
