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Agency managementSurvey on Managing global agency rosters
Read more about "Survey on Managing global agency rosters" -
Media & analyticsBenchmark - Approaches to econometric modelling
Read more about "Benchmark - Approaches to econometric modelling"Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as well as recommended suppliers and providers.
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Advertising & policyImplementation Guide for Marketing Communications to Children Commitment
Read more about "Implementation Guide for Marketing Communications to Children Commitment"Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer member companies of the CGF to implement the agreed Commitment to stop marketing communications to children under 12.
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Marketing procurementMarketing procurementBenchmark on Recommended digital content agencies in Europe
Read more about "Benchmark on Recommended digital content agencies in Europe"WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.
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WFA members continue to deliver high compliance on commitments
Read more about "WFA members continue to deliver high compliance on commitments"WFA News
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WFA welcomes two new staff members
Read more about "WFA welcomes two new staff members"WFA News
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Agency managementMarketing procurementMarketing procurementBenchmark an Introduction to sourcing Ad Production
Read more about "Benchmark an Introduction to sourcing Ad Production"WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners, and understanding decoupling.
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Agency managementMedia & analyticsMarketing procurementMarketing procurementBenchmark an Introduction to sourcing Consumer Insights
Read more about "Benchmark an Introduction to sourcing Consumer Insights"WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research suppliers, and managing global research communities.
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Ad techMarketing procurementMarketing procurementSurvey results on calculating programmatic savings
Read more about "Survey results on calculating programmatic savings"Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and different trading models.
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CMO ForumIMC FORUM Meeting Overview London April 2016
Read more about "IMC FORUM Meeting Overview London April 2016"Meeting headlines: 1. The content marketing challenge: it’s not all about you 2. If content marketing is the answer, what was the question? 3. Considerations for evolving your measurement framework
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Marketing procurementMarketing procurementSurvey into global media pitching and use of consultants
Read more about "Survey into global media pitching and use of consultants"This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus how consultancies were used to support brands in the pitch process and the value they provide.
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Media & analyticsMarketing procurementMarketing organisationMarketing procurementSurvey results on Managing insight supplier communities
Read more about "Survey results on Managing insight supplier communities"Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency rosters.
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Brazilian advertisers welcome first-ever female president
Read more about "Brazilian advertisers welcome first-ever female president"WFA News
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UK appoints new Director of Media and Advertising
Read more about "UK appoints new Director of Media and Advertising"WFA News
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Paraguayan advertisers elect new Executive Committee
Read more about "Paraguayan advertisers elect new Executive Committee"WFA News
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Finnish association approves new Board
Read more about "Finnish association approves new Board"WFA News
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Swiss association announces new board
Read more about "Swiss association announces new board"WFA News
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Uruguayan association reviews 2015 progress
Read more about "Uruguayan association reviews 2015 progress"WFA News
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Slovenia celebrates creativity in advertising
Read more about "Slovenia celebrates creativity in advertising"WFA News
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Dutch association names new Membership and Communications Manager
Read more about "Dutch association names new Membership and Communications Manager"WFA News
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Marketing procurementMarketing procurementBenchmark on innnovation partner and business disruptor suppliers
Read more about "Benchmark on innnovation partner and business disruptor suppliers"WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with innovation / business disruptor: brand marketing and beyond to product design etc.
