Posts about Agencies & partners

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Why an Eco-Friendly Production Makes a World of Sense
    Report
    Trends & forecastsBrand purposeMarketing procurementMarketing operationsMarketing procurement

    Why an Eco-Friendly Production Makes a World of Sense

    APR

    The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the integrity of the production process.

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    Read more about "Why an Eco-Friendly Production Makes a World of Sense"
  2. Remuneración de agencias Latam
    Report
    Agency managementMarketing procurementMarketing procurement

    Remuneración de agencias Latam

    Diafano

    El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en Latinoamérica. 

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  3. Recommended creative agencies in APAC
    Benchmark
    CreativityMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Recommended creative agencies in APAC

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Recommended creative agencies in APAC"
  4. Webinar: The future of agency rosters
    Video

    Webinar: The future of agency rosters

    WFA, The Observatory

    In this webinar with The Observatory International, you will learn about what WFA members are looking for from their rosters in the future and how they might go about fulfilling their evolving needs.

    Read more about "Webinar: The future of agency rosters"
  5. Benchmark on sourcing talent
    Benchmark
    Marketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on sourcing talent

    WFA

      WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on sourcing talent"
  6. Benchmark on Sourcing Adaptation & Transcreation
    Benchmark
    In-housingMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on Sourcing Adaptation & Transcreation

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Sourcing Adaptation & Transcreation"
  7. WFA talks Better Marketing: The future of the agency model
    Video
    Agency managementCannes Lions

    WFA talks Better Marketing: The future of the agency model

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller (Diageo), David Wheldon (RBS), Ian Wilson (Heineken)

    Read more about "WFA talks Better Marketing: The future of the agency model"
  8. Benchmark on Production Pre-payments
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Production Pre-payments

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Production Pre-payments"
  9. Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)
    Guides & templates
    Agency management

    Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)

    ANDA Peru, APAP

    El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de Publicidad promoviendo las mejores prácticas dentro de un clima de confianza, respeto mutuo y libre competencia.

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  10. Survey on Influencer Marketing
    Benchmark
    Agency managementMarketing strategyCMO ForumMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy

    Survey on Influencer Marketing

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Influencer Marketing"
  11. Notes from the beach: the evolution of partnerships
    Expert opinion
    Agency managementCMO Forum

    Notes from the beach: the evolution of partnerships

    Rob Dreblow

    No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and innovation in our industry must be a force for good.

    Read more about "Notes from the beach: the evolution of partnerships"
  12. Webinar: A strategic global sourcing approach to influencer content production
    Video
    Influencer marketingMarketing procurementMarketing procurement

    Webinar: A strategic global sourcing approach to influencer content production

    WFA, APR

    As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more saturated, brands are looking for strategic solutions to manage their efforts. 

    Read more about "Webinar: A strategic global sourcing approach to influencer content production"
  13. Global Media Charter
    Guides & templates
    Advertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising

    Global Media Charter

    WFA

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.

    Read more about "Global Media Charter"
  14. Tutorial Key Performance Indicator
    BenchmarkReport
    Media & analytics

    Tutorial Key Performance Indicator

    UPA (Italy)

    Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying  omnichannel communication results. In addition, the document contains a brief tutorial on Key Performance Indicators and their use.

    Read more about "Tutorial Key Performance Indicator"
  15. Survey on The Future of Agency Rosters
    Benchmark
    Agency managementMarketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

    Survey on The Future of Agency Rosters

    WFA, The Observatory

       

    Read more about "Survey on The Future of Agency Rosters"
  16. Benchmark on Ecommerce capabilities
    Benchmark
    Agency managementRetail media & ecommerceMarketing capabilities

    Benchmark on Ecommerce capabilities

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ecommerce capabilities"
  17. Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
    Benchmark
    CMO Forum

    Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research

    WFA

    This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept quantitative research or lifestyle communications.

    Read more about "Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research"
  18. Media Forum Meeting Overview (April 2018, New York)
    Event reports

    Media Forum Meeting Overview (April 2018, New York)

    WFA

     Overview of the Media Forum held in April 2018 in New York City.

    Read more about "Media Forum Meeting Overview (April 2018, New York)"
  19. Benchmark: Sourcing production consultants
    Benchmark
    Agency managementMarketing capabilitiesMarketing organisation

    Benchmark: Sourcing production consultants

    WFA

    This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their relationships with them in order to continuously yield value.

    Read more about "Benchmark: Sourcing production consultants"
  20. Mergers & Acquisitions 2017
    Report
    Trends & forecastsAgency managementMarketing structure

    Mergers & Acquisitions 2017

    COMvergence

    This study  provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services groups (holdings) as well as the major intl. IT & Management Consultancy firms (Accenture Interactive, Deloitte Digital, IBM iX, PwC Digital Services, EY, KPMG, McKinsey, Wipro, Cognizant, BCG and Infosys) between January 1st and December 31st 2017.

    Read more about "Mergers & Acquisitions 2017"
  21. Survey on Independent Media Advisors
    Benchmark
    Media & analytics

    Survey on Independent Media Advisors

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Independent Media Advisors"