Posts about Laura Baeyens

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Nigerian advertisers appoint first female president

    Nigerian advertisers appoint first female president

    Folake Ani-Mumuney is the new president of ADVAN Nigeria

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  2.    Indian association appoints new board

    Indian association appoints new board

    Sunil Kataria re-elected as chairman of ISA India

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  3.    Finland rewards best brand builder of the year

    Finland rewards best brand builder of the year

    ML Finland holds Advertising Day in Helsinki

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  4.    Spanish advertisers explore creativity and effectiveness

    Spanish advertisers explore creativity and effectiveness

    AEA Spain holds Day of Effectiveness in Madrid

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  5.    Former Unilever CMO to lead Australian association

    Former Unilever CMO to lead Australian association

    John Broome is the new CEO of AANA Australia

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  6.    Finnish association names new Managing Director

    Finnish association names new Managing Director

    Riikka-Maria Lemminki is the new managing director of ML Finland

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  7. Kenyan marketers appoint new CEO

    Joseph Karamoja is the new CEO of MSK Kenya

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  8.    Brazilians launch new strategy and identity under new president

    Brazilians launch new strategy and identity under new president

    ABA Brazil revamps strategy, names João Branco as new president

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  9.    Singaporean advertisers welcome new president

    Singaporean advertisers welcome new president

    Oliver Chong is the new president of SAA Singapore

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  10.    Bolivian association names new president

    Bolivian association names new president

    Guillermo Gonzales - Quint is the new president of ANDA Bolivia

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  11. British advertisers appoint new directors of media and comms

    ISBA UK welcomes Steve Chester and Abi Slater

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  12.    Italian industry leaders create guide to online advertising

    Italian industry leaders create guide to online advertising

    Eight industry associations release white paper on digital

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  13.    Four lessons from dmexco
    Digital media transformation

    Four lessons from dmexco

    Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no doubting that this a bigger event than ever.

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  14. Global Marketer Week

    Arla Foods joins EU Pledge

    Leading international dairy company commits to EU Pledge on responsible marketing to children

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  15. French advertisers welcome new director general

    Jean-Luc Chétrit is the new Director General of UDA France

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  16. Italians explore the KPIs of marketing communications

    UPA Italy found that there was no common language or industry standard in place around communication KPIs

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  17.    Zimbabwe association turns 10

    Zimbabwe association turns 10

    MAZ Zimbabwe celebrated its 10th anniversary on 5 July

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  18.    Argentina celebrates brand success on Advertiser’s Day

    Argentina celebrates brand success on Advertiser’s Day

    CAA Argentina hosts annual Advertiser's Day

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  19.    Finnish association explores changes in media agencies

    Finnish association explores changes in media agencies

    ML publishes manual for client and media agency collaboration

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  20.    Paraguayan consumers rank best brands

    Paraguayan consumers rank best brands

    CAP asked consumers which brands they recall, use or prefer the most

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  21.    Kenyans host monthly marketing dialogue

    Kenyans host monthly marketing dialogue

    MSK Kenya launches monthly gatherings for marketers

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