Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on the evolution of magazine readership and media buying
    Benchmark

    Benchmark on the evolution of magazine readership and media buying

    WFA

    A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing, whether print is used more as a reach or frequency vehicle following the growth in digital activity, whether perspective on print positioning has changed recently.

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  2. Expert opinion

    Keeping up in China

    WFA
    CHINA/
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  3. Keeping a cool head amidst bulging waistlines
    Expert opinion

    Keeping a cool head amidst bulging waistlines

    WFA
    girl-shopping
    Read more about "Keeping a cool head amidst bulging waistlines"
  4. News

    WFA recruits new senior staff members

    WFA

    WFA News

    Read more about "WFA recruits new senior staff members"
  5. Survey on data driven marketing (DDM)
    Benchmark
    Media & analyticsDigital media transformation

    Survey on data driven marketing (DDM)

    WFA, The Customer Framework

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and efficient marketing.

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  6. Survey on Mobile Marketing China: Online to Offline
    Benchmark

    Survey on Mobile Marketing China: Online to Offline

    WFA, CollabCentral

    The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to identify key learning’s and priorities, and to provide recommendations to accelerate efforts and performance.

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  7. Ad Blocking - the great disruptor
    Trends & forecasts

    Ad Blocking - the great disruptor

    WFA

     

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  8. Marketing in LATAM survey results
    Benchmark
    Marketing structure

    Marketing in LATAM survey results

    WFA

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

    Read more about "Marketing in LATAM survey results"
  9. Benchmark on Recommended digital agencies in Philippines
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended digital agencies in Philippines

    WFA

    WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

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  10. Benchmark on digital insight and innovation generation
    Benchmark
    Media & analyticsMarketing structure

    Benchmark on digital insight and innovation generation

    WFA

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.

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  11. Benchmark on media agency on-boarding - key considerations and pitfalls
    Benchmark
    Agency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategy

    Benchmark on media agency on-boarding - key considerations and pitfalls

    WFA

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

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  12. Recommended global PR agencies
    Benchmark
    Agency managementMarketing procurementCMO ForumMarketing procurement

    Recommended global PR agencies

    WFA

    Benchmark on recommended global PR agencies.

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  13. News

    New Client/Agency contract agreement launched in the UK

    WFA

    WFA News

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  14. News

    US marketers acquire the Advertising Educational Foundation

    WFA

    WFA News

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  15. News

    Malaysia: Global Effie Effectiveness Index to be introduced

    WFA

    WFA News

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  16. News

    Profile from down under: Sunita Gloster

    WFA

    WFA News

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  17. News

    First country-wide OOH audience measurement tool launched in Pakistan

    WFA

    WFA News

    Read more about "First country-wide OOH audience measurement tool launched in Pakistan"
  18. News

    Peru scores with "Copa ANDA"

    WFA

    WFA News

    Read more about "Peru scores with "Copa ANDA""
  19. Press releases

    Unilever's Porter to lead WFA's China MEDIAFORUM

    WFA

    WFA Press Release

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  20. News

    Unilever's Porter to lead WFA's China MEDIAFORUM

    WFA

    Unilever's David Porter has been named by the WFA as the first-ever chair of its MEDIAFORUM in China.

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  21. Responsible practices in online behavioural advertising infographic

    Responsible practices in online behavioural advertising infographic

    EDAA

     

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