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CMO ForumIMC FORUM Meeting Overview London October 2015
Read more about "IMC FORUM Meeting Overview London October 2015"Meeting headlines: 1. Brands as publishers? Maybe not, but there’s plenty of room to learn from them 2. Wisdom of the crowd can mean very little without an audience 3. CDJs will fail unless they are consumer-centric and developed holistically
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WFA puts view on sustainability to UN Global Compact
Read more about "WFA puts view on sustainability to UN Global Compact"WFA News
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Marketing procurementMarketing procurementSurvey on digital agency management
Read more about "Survey on digital agency management"Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology partners.
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Chinese marketers expect mobile to become a strong offline business driver in 2015/16
Read more about "Chinese marketers expect mobile to become a strong offline business driver in 2015/16"Mobile messaging app use up 305% year on year
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Chinese marketers expect mobile to become a strong offline business driver in 2015/16
Read more about "Chinese marketers expect mobile to become a strong offline business driver in 2015/16"Mobile messaging app use up 305% year on year
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Four global brands join WFA
Read more about "Four global brands join WFA"WFA News
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Zug September 2015
Read more about "SOURCING FORUM Meeting Overview Zug September 2015"Meeting headlines: 1. Sourcing within the digital “tech stack” 2. Best practice in Digital Asset Management 3. What digital marketing trends means for sourcing
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CMO ForumIMC FORUM Meeting Overview Miami September 2015
Read more about "IMC FORUM Meeting Overview Miami September 2015"Meeting headlines: 1. Re-inventing the agency model: change from the outside in 2. Evolving the agency model: a focus on efficiency 3. Lessons from the comms planning frontline
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Agency managementMarketing procurementMarketing procurementBenchmark on brand strategy providers
Read more about "Benchmark on brand strategy providers"WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer help on brand positioning, brand purpose and brand focus.
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AirAsia joins World Federation of Advertisers
Read more about "AirAsia joins World Federation of Advertisers"First Malaysian company to join, fifth member from APAC
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AirAsia joins WFA
Read more about "AirAsia joins WFA"First Malaysian company to join, fifth member from APAC
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Responsible Marketing Committee launched in China
Read more about "Responsible Marketing Committee launched in China"WFA News
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Nigeria appoints new executive committee
Read more about "Nigeria appoints new executive committee"WFA News
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Views from Finland: Challenges of an unknown tomorrow
Read more about "Views from Finland: Challenges of an unknown tomorrow"WFA News
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British survey shows top CMO priorities
Read more about "British survey shows top CMO priorities"WFA News
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Chile recognizes corporate commitments to sustainability
Read more about "Chile recognizes corporate commitments to sustainability"WFA News
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Sweden: 'A' for the win
Read more about "Sweden: 'A' for the win"WFA News
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Ad techBenchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
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Marketing procurementMarketing organisationMarketing procurementBenchmark on Agency capability mapping
Read more about "Benchmark on Agency capability mapping"WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand where true agency capabilities lie.
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CMO ForumWebinar on Reciprocity: The future of comms planning?
Read more about "Webinar on Reciprocity: The future of comms planning?"In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing communications more generally - lies not in engagement but in reciprocity.
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Marketing strategyMarketing strategyCMO FORUM Meeting Overview APAC September 2015
Read more about "CMO FORUM Meeting Overview APAC September 2015"The following is a brief overview of the first CMO FORUM in Asia focused on internal and external capabilities.
