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CMO ForumIMC FORUM Meeting Overview London April 2015
Read more about "IMC FORUM Meeting Overview London April 2015"Meeting headlines: 1. Paid, owned and earned is myth (discuss) 2. Four requirements for being a (content) marketer 3. Too often “resourcing for content means setting up one skilled person to fail” 4. Other meeting items and actions
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Advertising, the second most important service sub-sector in Spain
Read more about "Advertising, the second most important service sub-sector in Spain"WFA News
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Italian online video library counts over 1,000 ads
Read more about "Italian online video library counts over 1,000 ads"WFA News
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Pakistan advertisers nominate new Secretary General
Read more about "Pakistan advertisers nominate new Secretary General"WFA News
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Creativity was king at Swiss annual meeting
Read more about "Creativity was king at Swiss annual meeting"WFA News
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Webinar: Global Agency Remuneration & Performance Incentives in 2015
Read more about "Webinar: Global Agency Remuneration & Performance Incentives in 2015"Much has changed in recent years with the growth in agency proliferation, improved analytics and the growth in social. This in-depth webinar with R3 will cover agency remuneration and the use of performance incentives in 2015.
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Marketing procurementMarketing strategyMarketing procurementMarketing strategyBenchmark on media budget setting
Read more about "Benchmark on media budget setting"Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
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ANDA Bolivia joins WFA
Read more about "ANDA Bolivia joins WFA"WFA News
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Marketing strategyMarketing technologyCMO ForumDigital media transformationMarketing strategyMarketing technologySurvey on Digital Transformation
Read more about "Survey on Digital Transformation"The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.
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Highlights from the annual WFA National Associations Council
Read more about "Highlights from the annual WFA National Associations Council"WFA News
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Global Marketer WeekPresident's AwardsWinners of the WFA's President's Award 2015
Read more about "Winners of the WFA's President's Award 2015"WFA holds President’s Awards at Global Marketer Week in Marrakech
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New national association representatives on WFA's Executive Committee
Read more about "New national association representatives on WFA's Executive Committee"WFA News
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WFA launches new Global Knowledge Base
Read more about "WFA launches new Global Knowledge Base"WFA News
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Changes at the helm of ANDA Venezuela
Read more about "Changes at the helm of ANDA Venezuela"WFA News
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50th anniversary for Spanish association
Read more about "50th anniversary for Spanish association"WFA News
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Media & analyticsMarketing structureMarketing in Africa Interim regional survey results
Read more about "Marketing in Africa Interim regional survey results"This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim consolidated, anonymous, responses from 82 client-side marketers in Africa.
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An interview with David Wheldon, WFA's new President
Read more about "An interview with David Wheldon, WFA's new President"WFA News
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Media & analyticsSurvey on ROMI - Your approach & measurement
Read more about "Survey on ROMI - Your approach & measurement"Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and individuals involved.
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Marketing technologyMarketing technologyMedia transformationBenchmark on supporting ecommerce with digital marketing
Read more about "Benchmark on supporting ecommerce with digital marketing"Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
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WFA Global Marketer Week to be held in Kuala Lumpur in 2016
Read more about "WFA Global Marketer Week to be held in Kuala Lumpur in 2016"WFA's headline event returns to Asia-Pacific for third time in five years First Global Marketer Week to be held in South-East AsiaEvent will be co-hosted with Malaysian Advertisers Association
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WFA research identifies Seven Deadly Sins of bad marketing
Read more about "WFA research identifies Seven Deadly Sins of bad marketing"Social media analysis reveals what really riles consumersPanel of experts seek to identify solutions
