Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Press releases

    Andrew Knott of McDonald's to lead APAC WFA network

    WFA

    WFA Press Release

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  2. News

    Andrew Knott of McDonald's to lead APAC WFA network

    WFA

    WFA News

    Read more about "Andrew Knott of McDonald's to lead APAC WFA network"
  3. SOURCING FORUM Meeting Overview London May 2015
    Event reports
    Marketing procurementMarketing procurement

    SOURCING FORUM Meeting Overview London May 2015

    WFA

     Meeting headlines: 1. Soft vs hard procurement KPIs 2. Delivering value beyond savings 3. Underpinning decision making with data 4. BTL category renamed “customer marketing”

    Read more about "SOURCING FORUM Meeting Overview London May 2015"
  4. News

    British advertisers elect new president

    WFA

    WFA News

    Read more about "British advertisers elect new president"
  5. News

    Venezuelan association appoints new president

    WFA

    WFA News

    Read more about "Venezuelan association appoints new president"
  6. News

    US shows how marketing "can make a world of difference"

    WFA

    WFA News

    Read more about "US shows how marketing "can make a world of difference""
  7. News

    Head of Kenyan association receives "Rising Star" award

    WFA

    WFA News

    Read more about "Head of Kenyan association receives "Rising Star" award"
  8. News

    PAS Awards 2015: winners and event highlights

    WFA

    WFA News

    Read more about "PAS Awards 2015: winners and event highlights"
  9. News

    Italian association introduces new cookie implementation toolkit

    WFA

    WFA News

    Read more about "Italian association introduces new cookie implementation toolkit"
  10. MEDIA FORUM Meeting Overview Rome May 2015
    Event reports

    MEDIA FORUM Meeting Overview Rome May 2015

    WFA

    Meeting headlines: 1. “If you're too complicated you can't come to the party” - simplifying programmatic for in-house 2. “The non-pitch pitch” - a new approach to engineering greater media value 3. Global media deals - “knowing when to sign and when not to sign”

    Read more about "MEDIA FORUM Meeting Overview Rome May 2015"
  11. Survey on digital resource engagement with brand marketing
    Benchmark
    Marketing structureCMO ForumMarketing organisation

    Survey on digital resource engagement with brand marketing

    WFA

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

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  12. News

    WFA shares session on global marketing procurement trends

    WFA

    WFA News

    Read more about "WFA shares session on global marketing procurement trends"
  13. IMC FORUM Meeting Overview Singapore May 2015
    Event reports
    CMO Forum

    IMC FORUM Meeting Overview Singapore May 2015

    WFA

     Meeting headlines: 1. Marketing structures: the only constant is change 2. Customer-centricity in APAC - don’t believe the hype? 3. Customer journeys are more complex than ever: demonstrating yours shouldn’t be

    Read more about "IMC FORUM Meeting Overview Singapore May 2015"
  14. Benchmark on retargeting investment & approach
    Benchmark
    Ad techMarketing procurementMarketing procurement

    Benchmark on retargeting investment & approach

    WFA

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

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  15. Building a transparent digital single market infographic

    Building a transparent digital single market infographic

    EDAA

     

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  16. Integrated Agency Management
    Case studies
    CMO Forum

    Integrated Agency Management

    Flock

     

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  17. Return On Media Investments
    Case studies
    Media & analytics

    Return On Media Investments

    Spatial Access

     

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  18. MEDIA FORUM Meeting Overview Mumbai April 2015
    Event reports

    MEDIA FORUM Meeting Overview Mumbai April 2015

    WFA

     Meeting headlines: 1. “Find the metrics that really matter” - likes ≠engagement 2. “Joining the dots” - integrated agency management 3. “The two people interested in integration: client & customer” - developing stronger partnerships with agencies

    Read more about "MEDIA FORUM Meeting Overview Mumbai April 2015"
  19. News

    McDonald's Europe CMO: "Strive to be a better marketer, not an MD"

    WFA

    WFA News

    Read more about "McDonald's Europe CMO: "Strive to be a better marketer, not an MD""
  20. News

    Award-winning work starts with a creatively brave marketer

    WFA

    WFA News

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  21. Benchmark on Recommended Experiential Agencies in Mexico
    Benchmark
    Agency managementMarketing procurementCMO ForumMarketing procurement

    Benchmark on Recommended Experiential Agencies in Mexico

    WFA

    Benchmark on Recommended Experiential Agencies in Mexico.

    Read more about "Benchmark on Recommended Experiential Agencies in Mexico"