Posts about Marketing procurement

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Benchmark on Use of e-auctions & e-sourcing for marketing suppliers
    Benchmark
    Agency managementMarketing procurementMarketing organisationMarketing procurement

    Benchmark on Use of e-auctions & e-sourcing for marketing suppliers

    WFA

    A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and pros/cons by supplier type.

    Read more about "Benchmark on Use of e-auctions & e-sourcing for marketing suppliers"
  2. Survey Results on Sourcing ad production
    Benchmark
    Marketing procurementMarketing procurement

    Survey Results on Sourcing ad production

    WFA, APR

    Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.

    Read more about "Survey Results on Sourcing ad production"
  3. Survey results on Best practice in media agency contract management
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Survey results on Best practice in media agency contract management

    WFA

    A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated internally, and how contract compliance is monitored and transparency maintained

    Read more about "Survey results on Best practice in media agency contract management"
  4. SOURCING FORUM Meeting Overview Paris February 2016
    Event reports
    Marketing procurementMarketing procurement

    SOURCING FORUM Meeting Overview Paris February 2016

    WFA

     Meeting headlines: 1. Buying digital services in partnership with IT 2. A primer on procuring ad production in 2016 3. What type of media procurement organisation are you? 4. Applying ZBB within marketing

    Read more about "SOURCING FORUM Meeting Overview Paris February 2016"
  5. Benchmark on Decentralised Media Agency Recommendations
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Decentralised Media Agency Recommendations

    WFA

    WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

    Read more about "Benchmark on Decentralised Media Agency Recommendations"
  6. Survey results on Sponsorship investment 2015
    Benchmark
    Marketing procurementMarketing procurement

    Survey results on Sponsorship investment 2015

    WFA

     WFA survey covering sponsorship investment levels in 2016, license vs. activation costs and vendor roles & responsibilities.

    Read more about "Survey results on Sponsorship investment 2015"
  7. Survey on Media Procurement Excellence
    Benchmark
    Marketing procurementMarketing procurement

    Survey on Media Procurement Excellence

    WFA, ID COMMS

    Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is evolving, RACIs for managing agencies, media investment evolution and the correlation between media resources vs. global media spend.

    Read more about "Survey on Media Procurement Excellence"
  8. Benchmark on Recommended agency fee negotiators in Asia
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Recommended agency fee negotiators in Asia

    WFA

    WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.

    Read more about "Benchmark on Recommended agency fee negotiators in Asia"
  9. Benchmark on Media rebates & agency remuneration China
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Media rebates & agency remuneration China

    WFA

    A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

    Read more about "Benchmark on Media rebates & agency remuneration China"
  10. SOURCING FORUM Meeting Overview Singapore October 2015
    Event reports
    Marketing procurementMarketing procurement

    SOURCING FORUM Meeting Overview Singapore October 2015

    WFA

     Meeting headlines: 1. Understanding digital agency capabilities 2. Five ways procurement can help with roster management 3. Watch-outs when costing out agency SOWs 4. Sourcing digital: where to start?

    Read more about "SOURCING FORUM Meeting Overview Singapore October 2015"
  11. Survey on digital agency management
    Benchmark
    Marketing procurementMarketing procurement

    Survey on digital agency management

    WFA

    Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology partners.

    Read more about "Survey on digital agency management"
  12. SOURCING FORUM Meeting Overview Zug September 2015
    Event reports
    Marketing procurementMarketing procurement

    SOURCING FORUM Meeting Overview Zug September 2015

    WFA

     Meeting headlines: 1. Sourcing within the digital “tech stack” 2. Best practice in Digital Asset Management 3. What digital marketing trends means for sourcing

    Read more about "SOURCING FORUM Meeting Overview Zug September 2015"
  13. Benchmark on brand strategy providers
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on brand strategy providers

    WFA

    WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer help on brand positioning, brand purpose and brand focus.

    Read more about "Benchmark on brand strategy providers"
  14. Benchmark on Agency capability mapping
    Benchmark
    Marketing procurementMarketing organisationMarketing procurement

    Benchmark on Agency capability mapping

    WFA

    WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand where true agency capabilities lie.

    Read more about "Benchmark on Agency capability mapping"
  15. Benchmark on Recommended digital agencies in Philippines
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended digital agencies in Philippines

    WFA

    WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

    Read more about "Benchmark on Recommended digital agencies in Philippines"
  16. Recommended global PR agencies
    Benchmark
    Agency managementMarketing procurementCMO ForumMarketing procurement

    Recommended global PR agencies

    WFA

    Benchmark on recommended global PR agencies.

    Read more about "Recommended global PR agencies"
  17. Benchmark on recommended digital agencies in Japan
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended digital agencies in Japan

    WFA

    WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.

    Read more about "Benchmark on recommended digital agencies in Japan"
  18. Benchmark on App Developers in Asia
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on App Developers in Asia

    WFA

    WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in Asia.

    Read more about "Benchmark on App Developers in Asia"
  19. Benchmark on Recommended digital agencies in South Korea
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended digital agencies in South Korea

    WFA

    WFA benchmark on recommended digital agencies in South Korea.

    Read more about "Benchmark on Recommended digital agencies in South Korea"
  20. Webinar: Marketing Procurement Business Intelligence
    Video
    Marketing procurementMarketing procurement

    Webinar: Marketing Procurement Business Intelligence

    WFA, Decideware

    Webinar with Decideware explores how marketing sourcing teams can better leverage data to make smarter, more effective strategic sourcing decisions

    Read more about "Webinar: Marketing Procurement Business Intelligence"
  21. SOURCING FORUM Meeting Overview Shanghai June 2015
    Event reports
    Marketing procurementMarketing procurement

    SOURCING FORUM Meeting Overview Shanghai June 2015

    WFA

     Meeting headlines: 1. Global vs. local sourcing in Asia 2. Remuneration: paying for performance 3. How procurement can build ad production efficiencies

    Read more about "SOURCING FORUM Meeting Overview Shanghai June 2015"