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Cheryl Goh, Group VP of Marketing & Founding CMO at Grab, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch her interview below.
Marc Pritchard, Chief Brand Officer at P&G, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch his interview below.
Fernando Machado, Chief Marketing Officer at Burger King, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch his interview below.
Richa Goswami, Senior Director, Office of Marketing Value, Global Digital and Technology Excellence for J&J Consumer Health, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch the interview below.
Syl Saller, Chief Marketing and Innovation Officer at Diageo, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch her interview below.
Please note that GARM was discontinued on August 8 2024. See more here.
GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and Culture.
Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers
Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, says Stuart Pocock, founder and managing director of Observatory International
Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing experts
Long-term relationships require fair balance between scope and budget
WFA and national advertiser associations in South America commit to action on harmful ad stereotypes
La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la publicidad
New initiative certifies websites that commit to responsible advertising practices
New committee will focus on addressing body image issues by enforcing guidelines for advertisers and influencers
New OWM study emphasises need for industry-wide stakeholder involvement
UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships
New white paper produced by bvA’s taskforce on influencer marketing
MRKTNG Day 2019 conference puts focus on how marketing can be a force for good
Council holds first meeting in Ankara
P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore
Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity and tech, and much more...