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Brazil mobilises marketers to transform organisational cultures
Read more about "Brazil mobilises marketers to transform organisational cultures"ABA releases report to help advertising adapt to a world in flux
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Pakistan reflects on a great year and looks to the future
Read more about "Pakistan reflects on a great year and looks to the future"Pakistan Advertisers Society holds Executive Council elections
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Advertising & policyYouTube prohibits all food and beverage ads next to kids content as of today
Read more about "YouTube prohibits all food and beverage ads next to kids content as of today"The restriction applies to all food and beverage products, irrespective of their nutritional profile, and will apply globally.
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Marketing procurementMarketing procurementThe WFA Global Sourcing Board, 6 months on
Read more about "The WFA Global Sourcing Board, 6 months on"It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing procurement. Global Marketing Sourcing Manager Laura Forcetti shares the group's achievements so far
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Advertising & policyInclusive marketingUnstereotype Alliance launches in Turkey
Read more about "Unstereotype Alliance launches in Turkey"Signatories include Avon, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, P&G, Unilever and Vodafone
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Brand purposeGerman report causes a buzz on purpose
Read more about "German report causes a buzz on purpose"OWM warns marketers that supporting a social purpose is essential for survival
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Advertising & policyCross-media measurementThe UK launches cross-media measurement programme
Read more about "The UK launches cross-media measurement programme"ISBA puts Cross Media Research Group principles to the test
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Japan unveils declaration on digital advertising
Read more about "Japan unveils declaration on digital advertising"JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media ecosystem
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America’s got talent, and the ANA is helping to recruit it
Read more about "America’s got talent, and the ANA is helping to recruit it"Latest campaign seeks to market careers in marketing to Generation Z.
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Nigeria showcases marketing excellence in West Africa
Read more about "Nigeria showcases marketing excellence in West Africa"ADVAN forms global jury and speaker-line up of marketing leaders for awards show
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Global Marketer of the YearMeet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal
Read more about "Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal"Lubomira Rochet, Chief Digital Officer at L’Oréal, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch her interview below.
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Global Marketer of the YearMeet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab
Read more about "Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab"Cheryl Goh, Group VP of Marketing & Founding CMO at Grab, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch her interview below.
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Global Marketer of the YearMeet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G
Read more about "Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G"Marc Pritchard, Chief Brand Officer at P&G, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch his interview below.
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Global Marketer of the YearMeet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King
Read more about "Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King"Fernando Machado, Chief Marketing Officer at Burger King, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch his interview below.
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Global Marketer of the YearMeet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J
Read more about "Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J"Richa Goswami, Senior Director, Office of Marketing Value, Global Digital and Technology Excellence for J&J Consumer Health, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch the interview below.
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Global Marketer of the YearMeet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo
Read more about "Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo"Syl Saller, Chief Marketing and Innovation Officer at Diageo, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch her interview below.
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Advertising & policyWFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
Read more about "WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum"Please note that GARM was discontinued on August 8 2024. See more here.
GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and Culture.
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Global Marketer WeekSpeakers announced for Global Marketer Week 2020
Read more about "Speakers announced for Global Marketer Week 2020"Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers
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Agency managementLong-term agency partnership is better than short-term fling
Read more about "Long-term agency partnership is better than short-term fling"Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, says Stuart Pocock, founder and managing director of Observatory International
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CMO ForumDigital media transformationWFA President and CEO acknowledged for helping shape the digital industry
Read more about "WFA President and CEO acknowledged for helping shape the digital industry"Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing experts
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Agency managementTrue partnership requires a change of approach from advertisers and agencies
Read more about "True partnership requires a change of approach from advertisers and agencies"Long-term relationships require fair balance between scope and budget
