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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab

    Cheryl Goh, Group VP of Marketing & Founding CMO at Grab, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch her interview below.

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab"
  2.    Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G

    Marc Pritchard, Chief Brand Officer at P&G, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch his interview below.

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G"
  3.    Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King

    Fernando Machado, Chief Marketing Officer at Burger King, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch his interview below.

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King"
  4.    Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J

    Richa Goswami, Senior Director, Office of Marketing Value, Global Digital and Technology Excellence for J&J Consumer Health, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch the interview below.

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J"
  5.    Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo

    Syl Saller, Chief Marketing and Innovation Officer at Diageo, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch her interview below.

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo"
  6.    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
    Advertising & policy

    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum

    Please note that GARM was discontinued on August 8 2024. See more here.

    GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and Culture.

    Read more about "WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum"
  7.    Speakers announced for Global Marketer Week 2020
    Global Marketer Week

    Speakers announced for Global Marketer Week 2020

    Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers

    Read more about "Speakers announced for Global Marketer Week 2020"
  8.    Long-term agency partnership is better than short-term fling
    Agency management

    Long-term agency partnership is better than short-term fling

    Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, says Stuart Pocock, founder and managing director of Observatory International

    Read more about "Long-term agency partnership is better than short-term fling"
  9.    WFA President and CEO acknowledged for helping shape the digital industry
    CMO ForumDigital media transformation

    WFA President and CEO acknowledged for helping shape the digital industry

    Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing experts

    Read more about "WFA President and CEO acknowledged for helping shape the digital industry"
  10.    True partnership requires a change of approach from advertisers and agencies
    Agency management

    True partnership requires a change of approach from advertisers and agencies

    Long-term relationships require fair balance between scope and budget

    Read more about "True partnership requires a change of approach from advertisers and agencies"
  11.    Buenos Aires Declaration for Progressive Advertising
    Inclusive marketing

    Buenos Aires Declaration for Progressive Advertising

    WFA and national advertiser associations in South America commit to action on harmful ad stereotypes

    Read more about "Buenos Aires Declaration for Progressive Advertising"
  12.    Declaración para una Publicidad Progresiva
    Inclusive marketing

    Declaración para una Publicidad Progresiva

    La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la publicidad

    Read more about "Declaración para una Publicidad Progresiva"
  13.    Belgium unveils Digital Ad Trust label
    Advertising & policy

    Belgium unveils Digital Ad Trust label

    New initiative certifies websites that commit to responsible advertising practices

    Read more about "Belgium unveils Digital Ad Trust label"
  14.    Norway forms influencer marketing self-regulatory group

    Norway forms influencer marketing self-regulatory group

    New committee will focus on addressing body image issues by enforcing guidelines for advertisers and influencers

    Read more about "Norway forms influencer marketing self-regulatory group"
  15.    Blockchain can create more efficiency and transparency in digital marketing, according to German study
    Media & analytics

    Blockchain can create more efficiency and transparency in digital marketing, according to German study

    New OWM study emphasises need for industry-wide stakeholder involvement

    Read more about "Blockchain can create more efficiency and transparency in digital marketing, according to German study"
  16.    Italy launches manual for tenders and client-agency relationships
    Agency management

    Italy launches manual for tenders and client-agency relationships

    UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships

    Read more about "Italy launches manual for tenders and client-agency relationships"
  17.    The Netherlands publishes influencer marketing guide and checklist
    Influencer marketing

    The Netherlands publishes influencer marketing guide and checklist

    New white paper produced by bvA’s taskforce on influencer marketing

    Read more about "The Netherlands publishes influencer marketing guide and checklist"
  18.    Better marketing takes centre stage in Finland
    Creativity

    Better marketing takes centre stage in Finland

    MRKTNG Day 2019 conference puts focus on how marketing can be a force for good

    Read more about "Better marketing takes centre stage in Finland"
  19.    Advertising Council in Turkey launched

    Advertising Council in Turkey launched

    Council holds first meeting in Ankara

    Read more about "Advertising Council in Turkey launched"
  20.    WFA announces first speakers for Global Marketer Week Singapore 2020
    Global Marketer Week

    WFA announces first speakers for Global Marketer Week Singapore 2020

    P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore

    Read more about "WFA announces first speakers for Global Marketer Week Singapore 2020"
  21.    Marketing leaders on the state of the industry
    CreativityCannes LionsMarketing organisation

    Marketing leaders on the state of the industry

    Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity and tech, and much more...

    Read more about "Marketing leaders on the state of the industry"