Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
RAC - Meeting presentations – May 3, 2018
Read more about "RAC - Meeting presentations – May 3, 2018" -
Advertising & policyDigital policyInclusive marketingPAG Meeting Overview (May 2018, Brussels)
Read more about "PAG Meeting Overview (May 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.
-
Marketing procurementMarketing procurementSourcing Forum Meeting Overview Singapore April 2018
Read more about "Sourcing Forum Meeting Overview Singapore April 2018"Meeting headlines: 1. Fair & motivating remuneration = better results 2. Understanding the 3 primary remuneration model constructs 3. Demystifying ZBB or Zero-Based Budgeting 4. Effective PBR requires co-created KPIs easily understood, and measured, by all parties 5. Content production: working with crowdsourcing platforms 6. Project Spring: “moving from what we’re buying to what we expect what we buy to do”
-
Media Forum Meeting Overview (April 2018, New York)
Read more about "Media Forum Meeting Overview (April 2018, New York)"Overview of the Media Forum held in April 2018 in New York City.
-
Marketing procurementMarketing procurementDeliverable-driven agency payments
Read more about "Deliverable-driven agency payments"Seven tips for more effective agency compensation
-
Marketing procurementMarketing procurementSourcing Forum Meeting Overview NY March 2018
Read more about "Sourcing Forum Meeting Overview NY March 2018"Meeting headlines: 1. Project Spring: sourcing enabling marketing and driving business success 2. Convincing marketing of the value of sourcing to the business 3. Using software solutions to evolve your relationships with partners 4. Driving better agency management through effective data reconciliation 5. Remuneration: “there are no right or wrong models, but for each you can do it in the good or bad way”
-
CMO ForumWFA FORUM Meeting Overview London March 2018
Read more about "WFA FORUM Meeting Overview London March 2018"London Meeting Overview
-
Media Forum Meeting Overview (March 2018, Shanghai)
Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"Overview of the Media Forum held in March 2018 in Shanghai.
-
Marketing procurementMarketing procurementSourcing Forum Meeting Overview Shanghai March 2018
Read more about "Sourcing Forum Meeting Overview Shanghai March 2018"Meeting headlines: 1. Digital rosters & rate cards in China? No “one size fits all” 2. “To in-house or not to in-house…” – navigating the Chinese programmatic market 3. Understanding the world of Key Opinion Leaders and influencers in China 4. Influencers: from tactical to strategic sourcing in China
-
CMO ForumWFA FORUM Meeting Overview Dubai March 2018
Read more about "WFA FORUM Meeting Overview Dubai March 2018"Dubai March 2018 Meeting Overview
-
RAC - Meeting presentations – February 21, 2018
Read more about "RAC - Meeting presentations – February 21, 2018" -
Advertising & policyDigital policyInfluencer marketingPAG Meeting Overview (February 2018, Brussels)
Read more about "PAG Meeting Overview (February 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in Brussels.
-
Marketing procurementMarketing procurementSourcing Forum Meeting Overview Düsseldorf February 2018
Read more about "Sourcing Forum Meeting Overview Düsseldorf February 2018"Meeting headlines: 1. Rosters & beyond: different approaches to manage the marketing long tail 2. Agency compensation: towards a deliverable-driven project model 3. Project Spring: marketing sourcing, facilitator of business growth
-
Advertising & policyDigital policyPrivacy & techGDPRDGX meeting overview (February 2018)
Read more about "DGX meeting overview (February 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
-
ePrivacy task force meeting materials 29 Jan 2018
Read more about "ePrivacy task force meeting materials 29 Jan 2018" -
Media Forum Meeting Overview London January 2018
Read more about "Media Forum Meeting Overview London January 2018"Meeting headlines: 1. “People not pixels” - driving increased trust in the market place 2. Building transparency, block by block(chain) 3. Overcoming global media agency ecosystem design issues 4. “Best of breed vs one throat to choke” – decisions around the right agency model for your organisation
-
Brand purposeMarketing strategyMarketing strategyIt’s the Most Contagious time of the year
Read more about "It’s the Most Contagious time of the year"Pope Francis, Donald Trump, H.H. the Dalai Lama and Jack Ma walk into a marketing conference…and Most Contagious 2017 begins.
-
Marketing procurementMarketing procurementSourcing Forum Meeting Overview NY December 2017
Read more about "Sourcing Forum Meeting Overview NY December 2017"Meeting headlines: 1. Media auditing: an increasing need for change 2. Evolving the relationship with agencies through performance evaluations 3. Towards calculating return on relationships 4. Influencers: from tactical to strategic sourcing
-
Brand reputationWeb Summit 2017 round-up
Read more about "Web Summit 2017 round-up"“AI can be the best, or the worst thing, ever to happen to humanity,” warns Stephen Hawking during the opening night of Web Summit 2017 in Lisbon.
-
Brand reputationMarketing technologyMarketing technologyWeb Summit 2017 in 10 tweets
Read more about "Web Summit 2017 in 10 tweets"Some soundbites for marketers from this year’s Web Summit in Lisbon
-
Media Forum Meeting Overview Amsterdam November 2017
Read more about "Media Forum Meeting Overview Amsterdam November 2017"Meeting headlines: 1. Overcoming internal media resourcing issues 2. “I just want the receipts from all my transactions” – programmatic audits for full transparency 3. “It’s not sexy but it plays an important role” – the changing face of ‘independent media advisors’
