Posts about Marketing strategy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Knowledge Spotlight: How to turn content into revenue
    Video
    Content marketingMarketing operations

    Knowledge Spotlight: How to turn content into revenue

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: How to turn content into revenue"
  2. Creative crowdsourcing platforms: top tips to contracting for procurement
    Briefings & position papers
    Agency managementMarketing procurementMarketing procurement

    Creative crowdsourcing platforms: top tips to contracting for procurement

    WFA, The Liberty Guild

    This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative development platform The Liberty Guild.

    Read more about "Creative crowdsourcing platforms: top tips to contracting for procurement"
  3. Benchmark: Category management - Stock images
    Benchmark
    Marketing procurementMarketing technologyMarketing procurementMarketing technology

    Benchmark: Category management - Stock images

    WFA

    This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock images.

    Read more about "Benchmark: Category management - Stock images"
  4. Benchmark: Supply Chain Finance (SCF) solutions
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Supply Chain Finance (SCF) solutions

    WFA

    This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they do, what form these take.

    Read more about "Benchmark: Supply Chain Finance (SCF) solutions"
  5. WFA Forum (May 2019, Japan)
    Event reports
    Agency managementMarketing structure

    WFA Forum (May 2019, Japan)

    WFA

    Overview of the WFA Forum held on May 29th, 2019 in Tokyo

    Read more about "WFA Forum (May 2019, Japan)"
  6. Five common pitfalls of in-housing marketing services
    Expert opinion
    Marketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategy

    Five common pitfalls of in-housing marketing services

    APR, Ebiquity, The Observatory

    While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly wrong. APR Consulting Company, Ebiquity and The Observatory International explain.

    Read more about "Five common pitfalls of in-housing marketing services"
  7. WFA launches Global Sourcing Board
    Press releases
    Marketing procurementMarketing procurement

    WFA launches Global Sourcing Board

    WFA

    Goal is to revolutionalise the practice and perception of marketing procurement

    Read more about "WFA launches Global Sourcing Board"
  8. Building a future-proof marketing procurement strategy
    BenchmarkReport
    Agency managementMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Building a future-proof marketing procurement strategy

    WBR

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out how leading companies have been procuring effective tools for a modern marketing strategy, and what challenges they're facing to implement them.

    Read more about "Building a future-proof marketing procurement strategy"
  9. Benchmark: 3rd-party consultant to manage the Client-Agency relationship
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: 3rd-party consultant to manage the Client-Agency relationship

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark: 3rd-party consultant to manage the Client-Agency relationship"
  10. Global Content Production Ecosystem 2018
    Benchmark
    Agency managementMarketing procurementContent marketingMarketing procurement

    Global Content Production Ecosystem 2018

    WFA, APR

    WFA member bechmark. For additional details, please log in.

    Read more about "Global Content Production Ecosystem 2018"
  11. Putting people first
    Expert opinion
    Advertising & policyBrand purposeCross-media measurementGlobal Marketer Week

    Putting people first

    Stephan Loerke

    People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35 countries. Stephan Loerke, WFA CEO, reviews his highlights from the week.

    Read more about "Putting people first"
  12. Benchmark on launch strategies
    Benchmark
    Marketing strategyCMO ForumMarketing operationsMarketing strategy

    Benchmark on launch strategies

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on launch strategies"
  13. Benchmark: Category management pass-through or 3rd party costs
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Category management pass-through or 3rd party costs

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark: Category management pass-through or 3rd party costs"
  14. Benchmark on global sponsorship investments
    Benchmark
    Marketing procurementMarketing structureMarketing operationsMarketing procurement

    Benchmark on global sponsorship investments

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on global sponsorship investments"
  15. Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
    Event reports
    Advertising & policyBrand purposeGlobal Marketer WeekInclusive marketing

    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

    Electronic Arts

    Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

    Read more about "Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals"
  16. Benchmark on sourcing post-production
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark on sourcing post-production

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on sourcing post-production"
  17. Benchmark on Supplier Relationship Management (SRM) models
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on Supplier Relationship Management (SRM) models

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on Supplier Relationship Management (SRM) models"
  18. APAC Programmatic Maturity Report 2018
    BenchmarkReport
    Ad techMarketing technologyDigital media transformationMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA, Infectious Media

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
  19. Media Transformation Case Study: Deutsche Telekom
    Case studiesReport
    Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

    Media Transformation Case Study: Deutsche Telekom

    WFA

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years and summarises obstacles and key learning.

    Read more about "Media Transformation Case Study: Deutsche Telekom"
  20. 10 years of Project Reconnect: What we've learned
    Event reportsReport
    Brand purposeGlobal Marketer Week

    10 years of Project Reconnect: What we've learned

    WFA, Karmarama

    Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the main highlights and introduce a brand-new guide which captures what we have learned.

    Read more about "10 years of Project Reconnect: What we've learned"
  21. Better Marketing: Marketing can save the Internet
    Expert opinionEvent reports
    Brand purposeGlobal Marketer Week

    Better Marketing: Marketing can save the Internet

    World Wide Web Foundation

    Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the better.

    Read more about "Better Marketing: Marketing can save the Internet"