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Agency managementMarketing procurementMarketing organisationMarketing procurementMarketing Procurement Maturity Assessment 2017
Read more about "Marketing Procurement Maturity Assessment 2017"WFA member survey. For additional details, please log in.
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Ad techMarketing strategyCMO ForumDigital media transformationMarketing strategy10 steps to close the gap between digital consumers and businesses
Read more about "10 steps to close the gap between digital consumers and businesses" -
Agency managementMarketing organisation
Benchmark on Digital & Social Agency Recommendations in the UK
Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"WFA member benchmark. For additional details, please log in.
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Trends & forecastsAd techMedia & analyticsMarketing strategyDigital media transformationMarketing strategy
Survey results on Programmatic & trading desks
Read more about "Survey results on Programmatic & trading desks"WFA member survey. For additional details, please log in.
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Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategy
Survey results on Agency evaluation
Read more about "Survey results on Agency evaluation"WFA member survey. For additional details, please log in.
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Marketing procurementMarketing procurement
Benchmark on trade mark clearance for design and logo agencies
Read more about "Benchmark on trade mark clearance for design and logo agencies"WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.
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Benchmark on testing big ideas
Read more about "Benchmark on testing big ideas"WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is done.
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Marketing procurementMarketing capabilitiesMarketing procurement
Benchmark on the use of crowd-sourcing
Read more about "Benchmark on the use of crowd-sourcing"WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application in producing ideas and content.
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Marketing structureSurvey on regional marketing structures
Read more about "Survey on regional marketing structures"This research was created to draw a picture of regional marketing structures, roles and responsibilities.
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Survey on Global Ad Server Management
Read more about "Survey on Global Ad Server Management"The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving companies, who they are working with and how much they are spending on ad serving.
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Ad techAgency managementMarketing structureCMO ForumMarketing organisationSurvey on Working with adtech and martech startups
Read more about "Survey on Working with adtech and martech startups"The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech startups working together.
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Media & analyticsBenchmark on setting up knowledge/insights sharing platforms
Read more about "Benchmark on setting up knowledge/insights sharing platforms"WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including recommended suppliers.
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Benchmark on Media auditor RFP
Read more about "Benchmark on Media auditor RFP"WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was looking for recommendations on this process.
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Agency managementMedia & analyticsMarketing procurementMarketing procurementBenchmark on recommended Customer Data Strategy Consultants
Read more about "Benchmark on recommended Customer Data Strategy Consultants"WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended Creative agencies in Middle East
Read more about "Benchmark on recommended Creative agencies in Middle East"WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that could be described as boutique.
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Marketing procurementMarketing procurementSurvey on measuring market share
Read more about "Survey on measuring market share"Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and the use of different sales, unit and volume share calculations.
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Marketing structureCMO ForumContent marketingContent marketing survey results
Read more about "Content marketing survey results"The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to internal resource.
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Agency managementMarketing procurementRetail media & ecommerceMarketing procurementBenchmark on recommended eCommerce partners in Europe
Read more about "Benchmark on recommended eCommerce partners in Europe"WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended creative agencies and consultancies
Read more about "Benchmark on recommended creative agencies and consultancies"An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.
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Agency managementBenchmark on Fashion/beauty agencies in Australia
Read more about "Benchmark on Fashion/beauty agencies in Australia" -
Marketing procurementMarketing procurementBenchmark on the use of supply chain financing
Read more about "Benchmark on the use of supply chain financing"Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by 3rd party financing.
