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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA talks Better Marketing: Platform challenges
    Video
    Cannes Lions

    WFA talks Better Marketing: Platform challenges

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP), Keith Weed (Unilever), Syl Saller (Diageo), Jane Wakely (Mars)

    Read more about "WFA talks Better Marketing: Platform challenges"
  2. WFA talks Better Marketing: Purpose
    Video
    Brand purposeCannes Lions

    WFA talks Better Marketing: Purpose

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio Lucio (former HP), Jane Wakely (Mars), Syl Saller (Diageo), Raja Rajamannar (Mastercard), David Wheldon (RBS)

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  3. WFA talks Better Marketing: The death of advertising?
    Video
    Cannes Lions

    WFA talks Better Marketing: The death of advertising?

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu (Samsung), Ian Wilson (Heineken), Jane Wakely (Mars), David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP)

    Read more about "WFA talks Better Marketing: The death of advertising?"
  4. WFA talks Better Marketing: Data opportunities
    Video
    Cannes Lions

    WFA talks Better Marketing: Data opportunities

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio (former HP), Roel de Vries (Nissan), Ian Wilson (Heineken), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)

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  5. WFA talks Better Marketing: The future of the agency model
    Video
    Agency managementCannes Lions

    WFA talks Better Marketing: The future of the agency model

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller (Diageo), David Wheldon (RBS), Ian Wilson (Heineken)

    Read more about "WFA talks Better Marketing: The future of the agency model"
  6. WFA talks Better Marketing: Gender and diversity
    Video
    Advertising & policyCannes LionsInclusive marketing

    WFA talks Better Marketing: Gender and diversity

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo), Antonio Lucio (former HP), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)

    Read more about "WFA talks Better Marketing: Gender and diversity"
  7. WFA talks Better Marketing: The CMO agenda
    Video
    Marketing structureCannes Lions

    WFA talks Better Marketing: The CMO agenda

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de Vries (Nissan), Jane Wakely (Mars), Raja Rajamannar (Mastercard), Keith Weed (Unilever), Marc Mathieu (Samsung)

    Read more about "WFA talks Better Marketing: The CMO agenda"
  8. Webinar: A strategic global sourcing approach to influencer content production
    Video
    Influencer marketingMarketing procurementMarketing procurement

    Webinar: A strategic global sourcing approach to influencer content production

    WFA, APR

    As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more saturated, brands are looking for strategic solutions to manage their efforts. 

    Read more about "Webinar: A strategic global sourcing approach to influencer content production"
  9. Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?
    Video
    Advertising & policyDigital policyGDPR

    Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?

    WFA

    In this webinar, WFA will give an overview of GDPR and take a look at how WFA members across the world are preparing, based on results from a new WFA member survey.

    Read more about "Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?"
  10. Webinar: Independent media advisors
    Video

    Webinar: Independent media advisors

    WFA

    Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a changing space, as WFA identified in the recent report ‘Independent Media Advisors’. In this webinar Matt Green, WFA’s lead for media & digital, will examine the major trends identified in the report while focusing on some practical steps brands can consider when considering working with an advisor.

    Read more about "Webinar: Independent media advisors"
  11. Expert opinionVideo
    Global Marketer of the Year

    Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities

    WFA

    Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.

    Read more about "Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities"
  12. Expert opinionVideo
    Global Marketer of the Year

    Global Marketer of the Year: Keith Weed on making a difference

    WFA

    Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.

    Read more about "Global Marketer of the Year: Keith Weed on making a difference"
  13. Expert opinionVideo
    Global Marketer of the Year

    Global Marketer of the Year: Keith Weed on agency partners

    WFA

    Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.

    Read more about "Global Marketer of the Year: Keith Weed on agency partners"
  14. Expert opinionVideo
    Global Marketer of the Year

    Global Marketer of the Year: Keith Weed on the marketing organisation

    WFA

    Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.

    Read more about "Global Marketer of the Year: Keith Weed on the marketing organisation"
  15. Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
    Video
    Advertising & policyDigital policy

    Webinar: ePrivacy - what is it and what does it mean for brands? (2018)

    WFA

    In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.

    Read more about "Webinar: ePrivacy - what is it and what does it mean for brands? (2018)"
  16. Webinar: Future of Programmatic Media
    Video

    Webinar: Future of Programmatic Media

    WFA, DataXu

    Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and beyond. This webinar will look at topline findings, plus hear how Mike Shaw, VP, EMEA at dataxu sees programmatic unfolding in the near, medium, and longer term.

    Read more about "Webinar: Future of Programmatic Media"
  17. Webinar: Total view attribution
    Video

    Webinar: Total view attribution

    WFA, Ebiquity

    This webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to provide the correct overall scaling of different media channels whilst providing the necessary detail of digital media performance that digital marketers crave.

    Read more about "Webinar: Total view attribution"
  18. Webinar: Reducing fraud in programmatic with ads.txt
    Video

    Webinar: Reducing fraud in programmatic with ads.txt

    WFA, IAB

    Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients

    Read more about "Webinar: Reducing fraud in programmatic with ads.txt"
  19. Webinar: Agency evaluations
    Video

    Webinar: Agency evaluations

    WFA, Decideware

    In this webinar, Richard Benyon, CEO of Decideware, will share results from the latest WFA survey on trends in managing and evaluating agency performance, looking at the common metrics, the ways they relate back to remuneration and how to foster fruitful and collaborative partnerships.

    Read more about "Webinar: Agency evaluations"
  20. Webinar: Better Ads Standards, the industry response to adblocking
    Video
    Advertising & policyDigital policy

    Webinar: Better Ads Standards, the industry response to adblocking

    WFA, Coalition for Better Ads

    In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.

    Read more about "Webinar: Better Ads Standards, the industry response to adblocking"
  21. Webinar: Keeping the brand tracking love alive
    Video

    Webinar: Keeping the brand tracking love alive

    WFA, Hall&Partners

    Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their clients

    Read more about "Webinar: Keeping the brand tracking love alive"