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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Ukonwa Ojo
Read more about "Global Marketer of the Year 2018 nominees: Ukonwa Ojo"WFA spoke to Coty Consumer Beauty's CMO at the company's offices in New York's Empire State Building.
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Marc Pritchard
Read more about "Global Marketer of the Year 2018 nominees: Marc Pritchard"WFA interviewed P&G's Chief Brand Officer at the company headquarters in Cincinnati, USA.
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Keith Weed
Read more about "Global Marketer of the Year 2018 nominees: Keith Weed"WFA spoke to Unilever's Chief Marketing and Communications Officer at the company’s headquarters in London. The interview took place the day after he announced he is stepping down as CMO in 2019.
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Raja Rajamannar
Read more about "Global Marketer of the Year 2018 nominees: Raja Rajamannar"WFA spoke to Mastercard's Chief Marketing and Communications Officer at the company’s offices in London’s Canary Wharf.
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Claudia Willvonseder
Read more about "Global Marketer of the Year 2018 nominees: Claudia Willvonseder"WFA spoke to IKEA's CMO/Global Marketing and Communication Manager at the company’s offices in Zurich, Switzerland.
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Syl Saller
Read more about "Global Marketer of the Year 2018 nominees: Syl Saller"WFA spoke to Diageo's Chief Marketing and Innovation Officer at the company's offices in London.
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Marketing procurementMarketing procurementWebinar: Content Production Strategy Framework
Read more about "Webinar: Content Production Strategy Framework"The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making sense of what to spend and with whom to work can be confusing. In this webinar, and based on key results from a recent WFA/APR study, were discussed options for choosing the right partners, setting up appropriate processes and best practices for producing more of the work you need.
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Digital policyGDPRContent marketing
Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
Read more about "Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy"In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of data and technology, while also specifying how to overcome silos, close capability gaps, re-engineer processes and address other cultural issues.
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Advertising & policyInclusive marketingTackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
Read more about "Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G"WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
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Advertising & policyDigital policyPrivacy & techGDPR
Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
Read more about "Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?"Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to emulate the ‘GDPR standard’.
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Advertising & policyInclusive marketingWebinar: Progressive gender portrayals in advertising
Read more about "Webinar: Progressive gender portrayals in advertising"WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform better
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Global Marketer of the YearWFA names shortlist for Global Marketer of the Year 2018
Read more about "WFA names shortlist for Global Marketer of the Year 2018"Winner to be announced in January
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Advertising & policy
Webinar: Pressures on food marketing around the globe
Read more about "Webinar: Pressures on food marketing around the globe"Heavy-handed attempts to restrict the marketing to children of foods high fat, salt and sugar are increasingly impacting brands’ ability to connect with older audiences. Restrictions in Chile have gone so far that some companies have exited the market. UK regulators are talking about watershed bans. Canada is developing far-reaching restrictions of their own. Regulators in countries as diverse as India, Israel, South Africa and Australia have been inspired by the Chilean restrictions… brands are under pressure the world over to come up with credible alternatives to statutory controls.
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Webinar: The future of agency rosters
Read more about "Webinar: The future of agency rosters"In this webinar with The Observatory International, you will learn about what WFA members are looking for from their rosters in the future and how they might go about fulfilling their evolving needs.
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Content marketing
Webinar: Content in a connected world
Read more about "Webinar: Content in a connected world"In this hyperconnected world, how we can make our proposal relevant?
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Cannes LionsWFA talks Better Marketing: Platform challenges
Read more about "WFA talks Better Marketing: Platform challenges"At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP), Keith Weed (Unilever), Syl Saller (Diageo), Jane Wakely (Mars)
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Brand purposeCannes Lions
WFA talks Better Marketing: Purpose
Read more about "WFA talks Better Marketing: Purpose"At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio Lucio (former HP), Jane Wakely (Mars), Syl Saller (Diageo), Raja Rajamannar (Mastercard), David Wheldon (RBS)
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Cannes Lions
WFA talks Better Marketing: The death of advertising?
Read more about "WFA talks Better Marketing: The death of advertising?"At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu (Samsung), Ian Wilson (Heineken), Jane Wakely (Mars), David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP)
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Cannes Lions
WFA talks Better Marketing: Data opportunities
Read more about "WFA talks Better Marketing: Data opportunities"At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio (former HP), Roel de Vries (Nissan), Ian Wilson (Heineken), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)
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Agency managementCannes Lions
WFA talks Better Marketing: The future of the agency model
Read more about "WFA talks Better Marketing: The future of the agency model"At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller (Diageo), David Wheldon (RBS), Ian Wilson (Heineken)
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Advertising & policyCannes LionsInclusive marketingWFA talks Better Marketing: Gender and diversity
Read more about "WFA talks Better Marketing: Gender and diversity"At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo), Antonio Lucio (former HP), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)
