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Ad techSurvey results on Global Search Marketing
Read more about "Survey results on Global Search Marketing"The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are structured internally and externally to deal with it and how they measure search.
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Ad techMedia & analyticsBenchmark on the use of DMPs by insights teams to generate consumer insights
Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
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Ad techSurvey results on global social media marketing: 2016
Read more about "Survey results on global social media marketing: 2016"WFA survey looking at a number of critical areas relating to social media marketing.
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Media & analyticsThe future of insights project
Read more about "The future of insights project"Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role, challenging current thinking and proactively moving the business forward.
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Survey results on Media Agency Remuneration 2016
Read more about "Survey results on Media Agency Remuneration 2016"WFA surveyed members on the the subject of media agency remuneration in Q4 2015.
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Agency managementMarketing procurementMarketing organisationMarketing procurementBenchmark on Use of e-auctions & e-sourcing for marketing suppliers
Read more about "Benchmark on Use of e-auctions & e-sourcing for marketing suppliers"A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and pros/cons by supplier type.
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Agency managementCMO ForumSurvey results on Marketing in ASEAN
Read more about "Survey results on Marketing in ASEAN"This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated, anonymous, responses from 101 client-side marketers in ASEAN.
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Marketing procurementMarketing procurementSurvey Results on Sourcing ad production
Read more about "Survey Results on Sourcing ad production"Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.
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Agency managementMarketing procurementMarketing procurementSurvey results on Best practice in media agency contract management
Read more about "Survey results on Best practice in media agency contract management"A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated internally, and how contract compliance is monitored and transparency maintained
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Marketing structureMarketing capabilitiesBenchmark on digital marketing training methods
Read more about "Benchmark on digital marketing training methods"WFA benchmark conducted for a member looking for digital marketing training methods.
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Marketing procurementMarketing procurementBenchmark on Decentralised Media Agency Recommendations
Read more about "Benchmark on Decentralised Media Agency Recommendations"WFA benchmark conducted for a member interested in finding media agencies in several key geographies.
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Marketing procurementMarketing procurementSurvey results on Sponsorship investment 2015
Read more about "Survey results on Sponsorship investment 2015"WFA survey covering sponsorship investment levels in 2016, license vs. activation costs and vendor roles & responsibilities.
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Advertising & policyDigital policyData governancePrivacy & techDigital Governance Exchange: Priorities for 2016
Read more about "Digital Governance Exchange: Priorities for 2016"WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as well as their predictions for the year ahead.
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CMO ForumBenchmark on Creative Agencies and the Multichannel Challenge
Read more about "Benchmark on Creative Agencies and the Multichannel Challenge" -
Marketing procurementMarketing procurementSurvey on Media Procurement Excellence
Read more about "Survey on Media Procurement Excellence"Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is evolving, RACIs for managing agencies, media investment evolution and the correlation between media resources vs. global media spend.
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Agency managementSurvey results on Global Partnerships
Read more about "Survey results on Global Partnerships" -
Marketing procurementMarketing procurementBenchmark on Recommended agency fee negotiators in Asia
Read more about "Benchmark on Recommended agency fee negotiators in Asia"WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
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Marketing strategyMarketing strategySurvey on Global Ad Fraud
Read more about "Survey on Global Ad Fraud"This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be most concentrated, and the solutions that brands can consider.
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Agency managementMarketing procurementMarketing procurementBenchmark on Media rebates & agency remuneration China
Read more about "Benchmark on Media rebates & agency remuneration China"A benchmark examining average media rebate levels and agency remuneration levels among clients in China.
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Agency managementCMO ForumBenchmark on Recommended search agencies in LATAM
Read more about "Benchmark on Recommended search agencies in LATAM"WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.
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Benchmark on Competitive Media Spend Monitoring
Read more about "Benchmark on Competitive Media Spend Monitoring"
