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CreativityAISpotlight: Journey with GenAI: real-world applications and current progress
Read more about "Spotlight: Journey with GenAI: real-world applications and current progress"Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.
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Privacy & techAIBenchmark: Gen AI on marketing creative
Read more about "Benchmark: Gen AI on marketing creative"WFA member benchmark on guidelines on the use of generative AI in marketing creative
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Trends & forecastsThe Marketer's Forecast 2024
Read more about "The Marketer's Forecast 2024"MediaLink's global annual survey of 400+ marketing leaders
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Marketing technologyAIMarketing technologySpotlight: The impact of AI on Production
Read more about "Spotlight: The impact of AI on Production"Are we seeing genuine innovation or just greater efficiency?
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Marketing technologyMarketing technologySpotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI
Read more about "Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI"Learn how GenAI is being rolled out in marketing across the globe.
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Cannes LionsInclusive marketingKey trends from Cannes jurors and commentators
Read more about "Key trends from Cannes jurors and commentators"Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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Advertising & policyBrand purposeCreativityMarketing technologyCannes LionsInclusive marketingSustainabilityMarketing technologyMedia transformationMy five takeaways from Cannes 2023
Read more about "My five takeaways from Cannes 2023"This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative effectiveness and real purpose, and the challenges of addressing sustainability and inclusion. Stephan Loerke, WFA CEO, provides his take-aways from five days in the south of France.
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Digital policyAIIf Artificial Intelligence can end humanity, just imagine what it can do for marketing!
Read more about "If Artificial Intelligence can end humanity, just imagine what it can do for marketing!"If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable that it will cause the end of humanity.
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Global Marketer WeekContent marketingWFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer
Read more about "WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer"The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the industrial revolution and to tackle them we have to understand our place in history, embrace the optimism that got us here and ‘design’ our way out.
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CreativityGlobal Marketer WeekMarketing technologyGamingDigital media transformationMarketing technologyWFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
Read more about "WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth"Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable growth for brands, people and planet.
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CreativityHow to be more creative in 2023?
Read more about "How to be more creative in 2023?"Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
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CreativityContent marketingDigital media transformationReasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
Read more about "Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023"Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
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Marketing effectivenessMarketing technologyMarketing structureMarketing technologyMedia Forum Meeting Overview (20th October 2022)
Read more about "Media Forum Meeting Overview (20th October 2022)"Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Bringing back the talent
Read more about "Bringing back the talent"Attracting and retaining talent is undoubtedly the most important challenge in the communication industry right now. Our business is solely about talent; it’s 75% of our costs and 100% of our value, says Christian de la Villehuchet, Global Chief Integration Officer at Havas and President of the European Association of Communications Agencies.
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Marketing procurementMarketing procurementSpotlight: E-commerce content creation - setting up for success
Read more about "Spotlight: E-commerce content creation - setting up for success"To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined workflow and engage the right creative and production partners.
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Marketing technologyMarketing technologyDitch the metaverse FOMO
Read more about "Ditch the metaverse FOMO"Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory International, explains why strategy should be more important than fear of missing out.
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CreativityRe-finding our marketing mojo
Read more about "Re-finding our marketing mojo"Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and Communications.
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CreativityMarketers failing to overcome key barriers to creativity, WFA research
Read more about "Marketers failing to overcome key barriers to creativity, WFA research"Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective marketing
Risk averse cultures, short-term-focus and too many decision makers are all key issues
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Brand reputationCreativityAdvertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
Read more about "Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?"Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the global marketing industry
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Brand purposeBrand reputationCreativityGlobal Marketer of the YearMarketing effectivenessMarketing structureContent marketingMarketing capabilitiesMarketing operationsWFA launches Global Marketer of the Year 2022
Read more about "WFA launches Global Marketer of the Year 2022"Partners with The Drum to celebrate global and regional marketers and the work they do to strengthen their brands and businesses
New WFA Hall of Fame celebrates the work of all the marketers who have been shortlisted in the five previous rounds of the award
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Advertising & policyCreativity
Clients and Creativity
Read more about "Clients and Creativity"With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable brand growth?
