Posts about Influencer marketing

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Webinar: Social Commerce in China
    Video
    Advertising & policyAd techGDPRInfluencer marketing

    Webinar: Social Commerce in China

    WFA

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.

    Read more about "Webinar: Social Commerce in China"
  2. Benchmark: Recommended tools and partners for influencer marketing
    Benchmark
    Influencer marketingCMO Forum

    Benchmark: Recommended tools and partners for influencer marketing

    WFA

    This WFA member benchmark covers recommended tools and partners for influencer marketing.

    Read more about "Benchmark: Recommended tools and partners for influencer marketing"
  3. WFA Influencer marketing survey
    BenchmarkReport
    Influencer marketingCMO Forum

    WFA Influencer marketing survey

    WFA

    WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact, challenges and the importance of influencer marketers in the future.

    Read more about "WFA Influencer marketing survey"
  4. The Netherlands publishes influencer marketing guide and checklist
    News
    Influencer marketing

    The Netherlands publishes influencer marketing guide and checklist

    WFA

    New white paper produced by bvA’s taskforce on influencer marketing

    Read more about "The Netherlands publishes influencer marketing guide and checklist"
  5. Working with celebrities and influencers in China
    Report
    Influencer marketingCMO Forum

    Working with celebrities and influencers in China

    R3

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in China.

    Please user your member login to access this content.

    Read more about "Working with celebrities and influencers in China"
  6. Sourcing Forum Meeting - Amsterdam November 2018
    Event reports
    Influencer marketingMarketing procurementMarketing procurement

    Sourcing Forum Meeting - Amsterdam November 2018

    WFA

    Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

    Read more about "Sourcing Forum Meeting - Amsterdam November 2018"
  7. Brands to invest more on influencers
    Press releases
    Influencer marketing

    Brands to invest more on influencers

    WFA

    Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers

    Read more about "Brands to invest more on influencers"
  8. Webinar: A strategic global sourcing approach to influencer content production
    Video
    Influencer marketingMarketing procurementMarketing procurement

    Webinar: A strategic global sourcing approach to influencer content production

    WFA, APR

    As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more saturated, brands are looking for strategic solutions to manage their efforts. 

    Read more about "Webinar: A strategic global sourcing approach to influencer content production"
  9. PAG Meeting Overview (February 2018, Brussels)
    Event reports
    Advertising & policyDigital policyInfluencer marketing

    PAG Meeting Overview (February 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in Brussels.

    Read more about "PAG Meeting Overview (February 2018, Brussels)"
  10. Survey on Social Media & Social Content Management 2017
    Benchmark
    Trends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureCMO ForumMarketing strategy

    Survey on Social Media & Social Content Management 2017

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
  11. Benchmark on recommended influencer agencies
    Benchmark
    Agency managementInfluencer marketingMarketing procurementCMO ForumMarketing procurement

    Benchmark on recommended influencer agencies

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended influencer agencies"
  12. Unlocking brand value with social communities
    Report
    Media & analyticsPrivacy & techInfluencer marketingCMO Forum

    Unlocking brand value with social communities

    WFA, STATSIT

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue. This study investigates how brands can connect with their customers in more meaningful and effective ways online. 

    Read more about "Unlocking brand value with social communities"
  13. Building Social Communities
    Report
    Influencer marketingCMO Forum

    Building Social Communities

    WFA, STATSIT

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy, earned media value and increased sales.

    Read more about "Building Social Communities"
  14. Benchmark on managing usage rights
    Benchmark
    Agency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on managing usage rights

    WFA

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and music.

    Read more about "Benchmark on managing usage rights"