Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and outs of the football business, and the similarities and differences between Tokyo and Manchester.

The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces of advice from recent episodes of the WFA’s Better Marketing podcast

A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member therefore wanted to know if others have a model in place for working with multiple agencies.

In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

This WFA member benchmark examined the category management of Influencer Marketing

WFA member benchmark on recruiting marketing sourcing talent

The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar.

Overview of the CMO Forum held remotely on September 8, 2021.

Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study created in partnership with 34 national advertiser associations.