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Advertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketingGlobal Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Agency managementMarketing effectivenessValue of advertisingMedia Forum meeting overview – Improving your inventory media (March 2022)
Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Media Forum Meeting Overview (12th May 2021)
Read more about "Media Forum Meeting Overview (12th May 2021)"Meeting overview and presentations from WFA’s Media Forum on 12th May 2021
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Advertising & policyCross-media measurement
Media Forum Meeting Overview (24th February 2022)
Read more about "Media Forum Meeting Overview (24th February 2022)"Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.
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WFA launches global guide to media contracts excellence
Read more about "WFA launches global guide to media contracts excellence"The guide looks at ten areas of best practice around the world
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ABA publishes guidance for a more transparent and accountable ad industry in Brazil
Read more about "ABA publishes guidance for a more transparent and accountable ad industry in Brazil"New guide aims to foster better relationships between advertisers and other industry stakeholders
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Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key digital standards and accreditations.
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Media Forum Meeting Overview (29th September 2021)
Read more about "Media Forum Meeting Overview (29th September 2021)"Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.
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ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
Read more about "ANA seeks probe of ‘industry waste’ in programmatic advertising in the US"U.S. advertiser association issues RFP for study on automated ad buying
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Advertising & policyBelgium’s Digital Ad Trust label reaches 63% of Belgians
Read more about "Belgium’s Digital Ad Trust label reaches 63% of Belgians"DAT Belgium's quality label has a national reach of 63% for display and 34% for video
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Marketing technologyMarketing technologyMedia Forum Meeting Overview (February 2021)
Read more about "Media Forum Meeting Overview (February 2021)"Overview of the Media Forum held on 18 February, 2021.
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Advertising & policyInfluencer marketingInclusive marketingColombian association launches measurement tool for responsible advertising practices
Read more about "Colombian association launches measurement tool for responsible advertising practices"Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising self-regulation in Colombia
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Advertising & policySwiss ad industry launches Digital Ad Trust label
Read more about "Swiss ad industry launches Digital Ad Trust label"New quality label aims to ensure greater transparency and security in digital advertising in Switzerland
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Advertising & policyTurkish ad industry launches brand safety alliance
Read more about "Turkish ad industry launches brand safety alliance"DPIP aims to help create a safer, more sustainable online media environment in Turkey
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Agency managementMarketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategySix partner predictions for 2021
Read more about "Six partner predictions for 2021"Six of WFA’s strategic partners share their views on what will define marketing for the year ahead
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Marketing technologyMarketing technology
Media Forum Meeting Overview (November & December 2020)
Read more about "Media Forum Meeting Overview (November & December 2020)"Overview of the Media Forum held on 19 November and 3 December 2020
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Swiss advertisers advise on identifying real clicks
Read more about "Swiss advertisers advise on identifying real clicks"Association of Swiss Advertisers launches whitepaper on classifying ad impressions
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Advertising & policyBelgium unveils Digital Ad Trust label
Read more about "Belgium unveils Digital Ad Trust label"New initiative certifies websites that commit to responsible advertising practices
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Swedish Advertisers' guide to digital advertising
Read more about "Swedish Advertisers' guide to digital advertising"New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better results from agencies, platforms and other ecosystem partners
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Global Marketer WeekPutting the Media Charter into action
Read more about "Putting the Media Charter into action"The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
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Brand reputationMarketing operationsDanish advertisers create guide to brand safety
Read more about "Danish advertisers create guide to brand safety"Three out four advertisers say there is insufficient transparency in media buying.
