Posts about Media transparency & supply-chain

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Media Forum Meeting Overview (February 2021)
    VideoEvent reports
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (February 2021)

    WFA

    Overview of the Media Forum held on 18 February, 2021.

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  2. Six partner predictions for 2021
    Expert opinion
    Agency managementMarketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategy

    Six partner predictions for 2021

    WFA

    Six of WFA’s strategic partners share their views on what will define marketing for the year ahead

    Read more about "Six partner predictions for 2021"
  3. Media Forum Meeting Overview (November & December 2020)
    Event reports
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (November & December 2020)

    WFA

    Overview of the Media Forum held on 19 November and 3 December 2020

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  4. Media Forum Meeting Overview (April 2018, New York)
    Event reports

    Media Forum Meeting Overview (April 2018, New York)

    WFA

     Overview of the Media Forum held in April 2018 in New York City.

    Read more about "Media Forum Meeting Overview (April 2018, New York)"
  5. Media Forum Meeting Overview (March 2018, Shanghai)
    Event reports

    Media Forum Meeting Overview (March 2018, Shanghai)

    WFA

     Overview of the Media Forum held in March 2018 in Shanghai.

    Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"
  6. Global marketers making radical changes to media management
    Press releases

    Global marketers making radical changes to media management

    WFA

    WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad fraud

    Read more about "Global marketers making radical changes to media management"
  7. European Viewability Measurement Principles
    Guides & templates
    Advertising & policyCross-media measurementMedia & analytics

    European Viewability Measurement Principles

    WFA

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and beyond). They are designed to help our industry to achieve the following common goals:

    1. To raise minimum quality standards in digital advertising measurement for all stakeholders across Europe.
    2. To measure digital ad exposure which is deemed a key step to increasing confidence in digital ad trading.
    3. To enhance the (internet) user experience in the context of changing user expectations.
    4. To improve confidence in the digital ad environment.

    Read more about "European Viewability Measurement Principles"
  8. Webinar: Seeing through the Financial Fog
    Video

    Webinar: Seeing through the Financial Fog

    WFA, Ebiquity

    In this webinar, Bill Bruno, CEO North America at Ebiquity, will reveal results from a programmatic study involving the ANA (US), the ACA (Canada), Ebiquity and AD/FIN.

    Read more about "Webinar: Seeing through the Financial Fog"
  9. Survey on Media Governance and Guardianship
    Benchmark
    Advertising & policyCross-media measurementMedia & analytics

    Survey on Media Governance and Guardianship

    WFA

     WFA member survey. For additional details, please log in.

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  10. Survey results on Programmatic & trading desks
    Benchmark
    Trends & forecastsAd techMedia & analyticsMarketing strategyDigital media transformationMarketing strategy

    Survey results on Programmatic & trading desks

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  11. Webinar on ANA/K2 transparency investigation: findings and recommendations
    Video

    Webinar on ANA/K2 transparency investigation: findings and recommendations

    WFA, Ebiquity

    Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2 investigation.

    Read more about "Webinar on ANA/K2 transparency investigation: findings and recommendations"