Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
Clients acknowledge the need to pay more for diversity and sustainability commitments, as value-based compensation continues its steady rise
Clients challenged on cost of digital work, which has increased by up to 50%
Agencies face payment terms that now average 60 days
Our expert jury has shortlisted top global marketing leaders for our WFA annual award scheme. Voting is now open until the 31st of January 2023 and the winner will be announced in early February in partnership with The Drum. Special recognition given to Jodi Harris, formerly of AB InBev, who passed away this year.
But too many soft KPIs and “the wrong KPIs” are a rising concern
The results will provide a check on progress in people’s perceptions of diversity, equity and inclusion in their organisations and the industry more broadly. The global research will include 33 markets and run alongside UK’s All In.
Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and unpredictable 2022 marketplace, according to new research. Nevertheless, some of the world’s biggest brands remain committed to maintaining planned investment despite the threat of recession in many markets.
The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and AI.
Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective marketing
Risk averse cultures, short-term-focus and too many decision makers are all key issues
Partners with The Drum to celebrate global and regional marketers and the work they do to strengthen their brands and businesses
New WFA Hall of Fame celebrates the work of all the marketers who have been shortlisted in the five previous rounds of the award
Data and analytics, eCommerce and measurement top skills shortage
Over-specialisation, poor training and talent management key reasons for lack of staff development
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows new WFA research
Please note that GARM was discontinued on August 8 2024. See more here.
New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to ensure brand safety is built into new metaverse spaces prior to monetization.
Charter defines set of universal requirements for global organisations to improve their employees’ lived experiences
Resource provides “ideas to steal” from successful initiatives that companies can adopt
eCommerce-focused multinationals are spending significantly more on performance ads than brand messages
Increasing focus on profit improvements as advertisers evolve their approach
Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil receives special award.
New research indicates that 64% of Planet Pledge signatories now have ethical standards in place to guard against potential greenwashing
Dairy company, Arla, and Australian Advertiser Association sign up to WFA’s Planet Pledge taking total to 27 major multi-nationals
Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John Hegarty and Futerra's Solitaire Townsend
Unilever's Chief Digital and Marketing Officer was selected from a shortlist of seven
Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.
National advertiser associations in Germany and Turkey push number of countries promoting the scheme to local brands to 26
New framework details potential issues and opportunities in key areas
Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally and among consumers.
The voting to choose the new Global Marketer of the Year is open until December 31. The winner will be announced in January 2022 in partnership with The Drum.