Meeting headlines: 1. Understanding ad fraudsters, and how to deal with them 2. Constant reappraisal of verification solutions is necessary 3. Market-leading programmatic strategies: integrated and customised

The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on research during which consumers were asked to read articles on simulated high quality content pages, and then to rate comparatively the different ad experiences they received. Over 25,000 consumers rated 104 ad experiences for desktop web and mobile web. The Coalition’s research identifies the ad experiences in both North America and Europe that ranked lowest across a range of user experience factors, and that are most highly correlated with an increased propensity for consumers to adopt ad blockers. These results define initial Better Ads Standards that identify the ad experiences that fall beneath a threshold of consumer acceptability. 

 Meeting headlines: 1a. ‘Ambition is the ‘North Star’ of Digital Transformation but the other 5 stages are just as critical 1b. ‘Sometimes you win, Sometimes you learn’: How to create a Create a culture of innovation 2. “Don’t be the Cat that follows the laser light”: Leadership lessons & learnings from our CDOs 3. Working with Start-Ups: “Know your business, clearly articulate your problem, and leave it to the process” 4. Are you Analog or Connected? Using the SONAR Digital Diagnostic to understand your Digital Maturity?

 Meeting headlines: 1. “The contractual foundation of the industry is deficient” – global trends in media transparency 2. Best practice in delivering global media transparency – the internal & external 3. “Setting a global vision for media” – media transformation cases 4. Media transformation: “If it’s not strategic, don’t do it yourself”

 Meeting headlines: 1. Setting the “burning platform for change” – the road to Data Driven Precision Marketing 2. Data, data everywhere…delivering a transformation in data management 3. “Story-telling in their DNA” – assembling the most impactful content partnership

 Meeting headlines: 1. Media transformation - the road to ‘data driven’ precision marketing 2. ‘From media plans to plans for media’ - solving the ‘Rubik’s cube’ of media management 3. “Evidence of ‘pervasive’ media rebates” - the ANA/K2 report is published 4. ‘One throat to choke’ - watch-outs with integrated agencies

 Meeting Headlines: 1. “Under the bonnet” - programmatic media buying in APAC 2. Agencies on agencies: what we think about the future 3. “The discussion may be about value, but the reality is about cost” - the client/agency debate

 Meeting headlines: 1. “Don’t boil the ocean” - considerations on the road to digital transformation 2. “Brand engagement NOT bribery and coercion” - the content marketing imperative