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Advertising & policyMedia & analyticsValue of advertisingEurope research: The economic impact of data-driven advertising (2017)
Read more about "Europe research: The economic impact of data-driven advertising (2017)"This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital advertising’s direct contribution through Gross Value Added, as well as its indirect, induced and wider effects.
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Value of advertisingSwedes launch value of advertising campaign
Read more about "Swedes launch value of advertising campaign"Swedish Advertisers' new initiative aims to raise awareness of the importance of advertising
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Value of advertisingIreland identifies economic value of marketing
Read more about "Ireland identifies economic value of marketing"AAI Ireland releases Marketing Multiplied report
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Value of advertisingAdvertising delivers powerful economic benefits across the EU
Read more about "Advertising delivers powerful economic benefits across the EU"New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment and helps fund vital services European advertising industry calls for moratorium on further advertising restrictions to ensure associated hidden costs can be assessed
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Advertising & policyValue of advertisingThe Value of Advertising (2017)
Read more about "The Value of Advertising (2017)"The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed markets.
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Advertising & policyValue of advertising
5 marketing predictions for 2017
Read more about "5 marketing predictions for 2017"After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
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