Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Cross-media measurementHaloHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement - April meeting
-
Marketing procurementAIMarketing procurementThe impact of GenAI on partner management
Read more about "The impact of GenAI on partner management"This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum meeting.
-
CreativityGlobal Marketer WeekAICMOMarketing leaders highlight key trends at Global Marketer Week 2025
Read more about "Marketing leaders highlight key trends at Global Marketer Week 2025"Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in Brussels between April 18 and 21.
-
Agency managementCreativitySpotlight: Evaluating Better Ideas
Read more about "Spotlight: Evaluating Better Ideas"Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on that tackles one of the toughest challenges for marketers: evaluating ideas.
-
Global Marketer WeekHighlights from Global Marketer Week 2025
Read more about "Highlights from Global Marketer Week 2025"Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from another week of discovery, inspiration and learning with the best minds of the industry. View more highlights and speaker sessions at gmw.wfanet.org.
-
Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technologyKnowledge Spotlight: AI and the Future of Search
Read more about "Knowledge Spotlight: AI and the Future of Search"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Media & analyticsMarketing effectivenessMarketing technologyMarketing technology
Knowledge Spotlight: Marketing Mix Modelling 101
Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Agency management
Knowledge Spotlight: Media Management in China for 2025 and beyond
Read more about "Knowledge Spotlight: Media Management in China for 2025 and beyond"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Influencer marketingMarketing capabilitiesMarketing operations
Spotlight: More effective B2B influencer marketing
Read more about "Spotlight: More effective B2B influencer marketing"From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.
-
Digital policyMarketing technologyMarketing technologyPrivacy and Tech Forum
Read more about "Privacy and Tech Forum"For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
-
Cross-media measurementHalo
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement - February Meeting
-
Regional WFA-IARD Webinar for APAC
Read more about "Regional WFA-IARD Webinar for APAC"Setting standards that effectively protect minors in digital environments.
-
Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Search Engine Optimisation (SEO) 101
Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Spotlight: A 2024 Agency Roundup - Beyond the Surface
Read more about "Spotlight: A 2024 Agency Roundup - Beyond the Surface"Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome challenges, as emphasized in a comprehensive session by Bruno Gralpois from Agency Mania Solutions.
-
SustainabilitySpotlight: Sustainable Marketing 2030 - Creativity into Action
Read more about "Spotlight: Sustainable Marketing 2030 - Creativity into Action"Learn more about the role of creativity in sustainable transformation from WFA and Kantar.
-
Advertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Trends in the APAC New Business Landscape
Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
SustainabilityHow creativity can drive sustainable action
Read more about "How creativity can drive sustainable action"In 2025, WFA and Kantar will launch a series of case study led playbooks to help take Sustainable Marketing 2030 from theory into practice for marketers. The first playbook, published in January 25, focuses on creativity.
-
The World Ahead 2025 with Tom Standage (The Economist)
Read more about "The World Ahead 2025 with Tom Standage (The Economist)"The Economist’s predictive look to the year ahead. Tom Standage, Deputy Editor of The Economist and Editor of The World Ahead, provides an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.
-
Cross-media measurementHalo
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement - December 2024 meeting
-
Regional WFA-IARD Webinar for Africa
Read more about "Regional WFA-IARD Webinar for Africa"Setting standards that effectively protect minors in digital environments.
-
Digital policyMarketing technologyAIMarketing technologyAI Community meeting overview (November 2024)
Read more about "AI Community meeting overview (November 2024)"WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
