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Agency managementCMO ForumNotes from the beach: the evolution of partnerships
Read more about "Notes from the beach: the evolution of partnerships"No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and innovation in our industry must be a force for good.
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Advertising & policyTaking the brand safety agenda forward
Read more about "Taking the brand safety agenda forward"WFA signs MoU on Online Advertising and Intellectual Property Rights
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Marketing procurementMarketing procurementGrowing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
Read more about "Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years"It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the discipline, writes Laura Forcetti, WFA Global Marketing Sourcing Manager
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Global Marketer WeekMarketing strategyMarketing strategyIn the spotlight: APAN Portugal’s Manuela Botelho
Read more about "In the spotlight: APAN Portugal’s Manuela Botelho"Meet Manuela Botelho, Secretary General of APAN
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Advertising & policyCannes LionsInclusive marketingThe case for unstereotyping ads
Read more about "The case for unstereotyping ads"The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.
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Marketing strategyMarketing strategyIn the spotlight: Union des marques France’s Jean-Luc Chetrit
Read more about "In the spotlight: Union des marques France’s Jean-Luc Chetrit"Meet Jean-Luc Chetrit, Director General of Union des marques
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Advertising & policyInclusive marketingLet's unstereotype it
Read more about "Let's unstereotype it"The Unstereotype Alliance, the UN Women-led initiative aimed at breaking down stereotypes in advertising, held an event in New York earlier this month. A founding member of the movement, WFA was represented by CEO Stephan Loerke.
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A new dawn for ad standards in Colombia
Read more about "A new dawn for ad standards in Colombia"I was in Bogotá in early April for a two-day visit where our local association is orchestrating the relaunch of industry-led advertising standards.
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Media transformationThe media transformers?
Read more about "The media transformers?"When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.
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Marketing procurementMarketing procurementDeliverable-driven agency payments
Read more about "Deliverable-driven agency payments"Seven tips for more effective agency compensation
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Advertising & policyDigital policyThe lesson of Facebook: the online business model must adapt
Read more about "The lesson of Facebook: the online business model must adapt"This whole episode is going to precipitate more consumer calls for data transparency.
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Marketing technologyMarketing technologyABCs of clients in control
Read more about "ABCs of clients in control"Is blockchain technology the silver bullet that marketing organisations need right now?
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Marketing strategyMarketing strategyIn the spotlight: JAA Japan’s Shinji Suzuki
Read more about "In the spotlight: JAA Japan’s Shinji Suzuki"Meet Shinji Suzuki, Senior Executive Director of JAA
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Digital policyEliminating the most annoying ad formats
Read more about "Eliminating the most annoying ad formats"The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities
Read more about "Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on making a difference
Read more about "Global Marketer of the Year: Keith Weed on making a difference"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on agency partners
Read more about "Global Marketer of the Year: Keith Weed on agency partners"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on the marketing organisation
Read more about "Global Marketer of the Year: Keith Weed on the marketing organisation"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Marketing strategyMarketing strategyIn the spotlight: ISBA UK’s Phil Smith
Read more about "In the spotlight: ISBA UK’s Phil Smith"Meet Phil Smith, Director General of the Incorporated Society of British Advertisers (ISBA)
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10 things to watch in 2018
Read more about "10 things to watch in 2018"From gender stereotypes and blockchain to the EU's new data privacy rules - the WFA team has put together a list of 10 of the things to watch in 2018.
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Marketing strategyMarketing strategyLet's make 2018 the year of transparency, says WFA President David Wheldon
Read more about "Let's make 2018 the year of transparency, says WFA President David Wheldon"In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.
