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Marketing strategyMarketing strategy
5 takeaways from WFA's CMO Luncheon
Read more about "5 takeaways from WFA's CMO Luncheon"A soccer legend, a business angel and wrestling royalty all walk into a restaurant....
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Five ways Insights can get closer to marketing
Read more about "Five ways Insights can get closer to marketing"Earlier in the year, WFA and BrainJuicer looked at how marketing leaders perceive their consumer research and business insights counterparts. The results were not that pretty.
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Marketing strategyMarketing strategy
The changing role of the CMO
Read more about "The changing role of the CMO"This September, the WFA partnered with the AllThatMatters conference to develop and curate a new conference stream titled MarketingMatters.
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Digital media transformation“Gotta catch ‘em all!” 5 digital trends at dmexco 2016
Read more about "“Gotta catch ‘em all!” 5 digital trends at dmexco 2016"dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.
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Media & analyticsData, data everywhere…delivering a transformation in data management
Read more about "Data, data everywhere…delivering a transformation in data management"dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
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7 steps to successful agency assessment & performance management
Read more about "7 steps to successful agency assessment & performance management"The WFA Workshop on Successful Agency Management in Singapore on 12 August saw a select group of marketing,
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8 observations on conducting a social media audit in China
Read more about "8 observations on conducting a social media audit in China"The WFA recently conducted a benchmark on recommended agencies for social media audit in China.
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Global Marketer WeekAPEC continues focus on ad standards
Read more about "APEC continues focus on ad standards"On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima, Peru.
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Raising your game: driving effectiveness with online video
Read more about "Raising your game: driving effectiveness with online video"Building on the momentum of the event in Singapore this May, the WFA held a similar seminar in Hong Kong on 5 August to continue the conversations around effectiveness and online video with locally-based marketers.
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5 Ways Brands can improve Media Agency Capabilities
Read more about "5 Ways Brands can improve Media Agency Capabilities"It was a full house in Shanghai as more than 30 client-side media leaders from the WFA network gathered in the L’Oreal offices for the WFA MEDIAFORUM on 7 July. Ranji David, Marketing Director Asia at WFA, shares some of the learnings.
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Marketing strategyMarketing strategyWFA President & RBS CMO: 'Advertisers should remember they need agencies'
Read more about "WFA President & RBS CMO: 'Advertisers should remember they need agencies'"The recent ANA report into media rebates in the US is an important moment for our industry and could be a positive catalyst for change if we work together to find solutions, says WFA President and RBS CMO David Wheldon.
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Marketing strategyMarketing strategyWFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.
Read more about "WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling."Predictably, there are those who will find fault in Cannes Lions.
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Marketing strategyMarketing strategy
Cannes Lions 2016 │ VR killed the radio star?
Read more about "Cannes Lions 2016 │ VR killed the radio star?"The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back
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4 sourcing takeaways from ProcureCon Marketing 2016
Read more about "4 sourcing takeaways from ProcureCon Marketing 2016"On 14-15 June, WFA chaired the first two days of ProcureCon Marketing in London - a three-day event for marketing procurement specialists to come together and discuss a wide array of sourcing topics.
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Marketing strategyMarketing strategy15 tweets from Singapore CMOFORUM
Read more about "15 tweets from Singapore CMOFORUM"2016’s first WFA CMOFORUM was held in Singapore on May 25th.
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Key learnings for marketing effectiveness and online video
Read more about "Key learnings for marketing effectiveness and online video"Ranji David, Marketing Director, Asia at WFA, does a recap of one of WFA's most recent events in Singapore.
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4 Client Insights from the Festival of Media
Read more about "4 Client Insights from the Festival of Media"From 18th to 20th May, C Squared’s flagship conference, Festival of Media Global, celebrated its tenth anniversary of providing insights to the global media and marketing community.
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3 Take-outs from Singapore Programmatic Workshop
Read more about "3 Take-outs from Singapore Programmatic Workshop"WFA held a Programmatic Workshop in Singapore in May, bringing together 28 regional marketers from across WFA’s Chief Digital Officer (CDO), Sourcing, IMC and Media Forums.
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Marketing strategyMarketing strategy
A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami
Read more about "A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami"After a promising launch in 2015, WFA held its second IMCFORUM in Miami earlier this month.
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Marketing structureMarketing capabilitiesMarketing operationsWFA breaks down walls between Insights and Media
Read more about "WFA breaks down walls between Insights and Media"Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.
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Marketing strategyMarketing strategyiHuman
Read more about "iHuman"How can big companies deal with the talent challenge in 2016? Rob Dreblow, WFA's Head of Marketing Capabilities, highlights the need for a more trusting relationship.
