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Global Marketer WeekAPEC continues focus on ad standards
Read more about "APEC continues focus on ad standards"On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima, Peru.
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Raising your game: driving effectiveness with online video
Read more about "Raising your game: driving effectiveness with online video"Building on the momentum of the event in Singapore this May, the WFA held a similar seminar in Hong Kong on 5 August to continue the conversations around effectiveness and online video with locally-based marketers.
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5 Ways Brands can improve Media Agency Capabilities
Read more about "5 Ways Brands can improve Media Agency Capabilities"It was a full house in Shanghai as more than 30 client-side media leaders from the WFA network gathered in the L’Oreal offices for the WFA MEDIAFORUM on 7 July. Ranji David, Marketing Director Asia at WFA, shares some of the learnings.
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Marketing strategyMarketing strategyWFA President & RBS CMO: 'Advertisers should remember they need agencies'
Read more about "WFA President & RBS CMO: 'Advertisers should remember they need agencies'"The recent ANA report into media rebates in the US is an important moment for our industry and could be a positive catalyst for change if we work together to find solutions, says WFA President and RBS CMO David Wheldon.
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Marketing strategyMarketing strategyWFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.
Read more about "WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling."Predictably, there are those who will find fault in Cannes Lions.
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Marketing strategyMarketing strategy
Cannes Lions 2016 │ VR killed the radio star?
Read more about "Cannes Lions 2016 │ VR killed the radio star?"The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back
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4 sourcing takeaways from ProcureCon Marketing 2016
Read more about "4 sourcing takeaways from ProcureCon Marketing 2016"On 14-15 June, WFA chaired the first two days of ProcureCon Marketing in London - a three-day event for marketing procurement specialists to come together and discuss a wide array of sourcing topics.
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Marketing strategyMarketing strategy15 tweets from Singapore CMOFORUM
Read more about "15 tweets from Singapore CMOFORUM"2016’s first WFA CMOFORUM was held in Singapore on May 25th.
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Key learnings for marketing effectiveness and online video
Read more about "Key learnings for marketing effectiveness and online video"Ranji David, Marketing Director, Asia at WFA, does a recap of one of WFA's most recent events in Singapore.
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4 Client Insights from the Festival of Media
Read more about "4 Client Insights from the Festival of Media"From 18th to 20th May, C Squared’s flagship conference, Festival of Media Global, celebrated its tenth anniversary of providing insights to the global media and marketing community.
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3 Take-outs from Singapore Programmatic Workshop
Read more about "3 Take-outs from Singapore Programmatic Workshop"WFA held a Programmatic Workshop in Singapore in May, bringing together 28 regional marketers from across WFA’s Chief Digital Officer (CDO), Sourcing, IMC and Media Forums.
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Marketing strategyMarketing strategy
A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami
Read more about "A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami"After a promising launch in 2015, WFA held its second IMCFORUM in Miami earlier this month.
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Marketing structureMarketing capabilitiesMarketing operationsWFA breaks down walls between Insights and Media
Read more about "WFA breaks down walls between Insights and Media"Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.
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Marketing strategyMarketing strategyiHuman
Read more about "iHuman"How can big companies deal with the talent challenge in 2016? Rob Dreblow, WFA's Head of Marketing Capabilities, highlights the need for a more trusting relationship.
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Marketing strategyMarketing strategy
Lack of scrutiny has given ad fraud criminals a head start
Read more about "Lack of scrutiny has given ad fraud criminals a head start"
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Digital Governance Exchange: 2015 Year in Review
Read more about "Digital Governance Exchange: 2015 Year in Review"Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies more rapidly and innovate with greater confidence.
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Advertising & policy
Alcohol Marketing: 2015 Year in Review
Read more about "Alcohol Marketing: 2015 Year in Review"In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into effect.
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Marketing strategyCMO ForumMarketing strategyCMO FORUM: 2015 Year in Review
Read more about "CMO FORUM: 2015 Year in Review"CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the industry.
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Marketing strategyMarketing strategyIMC FORUM: 2015 Year in Review
Read more about "IMC FORUM: 2015 Year in Review"Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.
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Marketing strategyMarketing strategyMEDIA FORUM: 2015 Year in Review
Read more about "MEDIA FORUM: 2015 Year in Review"2015 saw global ad markets rise by 4% to over $540 billion.
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Marketing strategyMarketing strategyCDO FORUM: 2015 Year in Review
Read more about "CDO FORUM: 2015 Year in Review"The digital economy has given rise to Google, Apple, Facebook and Amazon.
