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In the spotlight: MSK Kenya’s Joel Karubiu
Read more about "In the spotlight: MSK Kenya’s Joel Karubiu"Meet Joel Karubiu, CEO of MSK
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In the spotlight: SOZ Slovenia’s Mojca Briščik
Read more about "In the spotlight: SOZ Slovenia’s Mojca Briščik"Meet Mojca Briščik, Executive Director of SOZ
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Advertising & policy
Latin America comes together
Read more about "Latin America comes together"The WFA Latin American regional meeting in Lima marks a new level of convergence in terms of brand priorities, says WFA CEO Stephan Loerke.
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CMO ForumNine steps to identifying an agency set-up that fits your organisation’s needs
Read more about "Nine steps to identifying an agency set-up that fits your organisation’s needs"From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that best suits its needs
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In the spotlight: ANDA Peru’s Rodolfo León
Read more about "In the spotlight: ANDA Peru’s Rodolfo León"Meet Rodolfo León, Executive Director of the Association of Peruvian Advertisers (ANDA)
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Global CMO Insights from Cannes
Read more about "Global CMO Insights from Cannes"In Cannes this year, the WFA, with the help of The Economist Group, talked to a number of CMOs about their priorities and challenges and how they are facing up to them.
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CMO ForumGlobal CMO insights from Cannes
Read more about "Global CMO insights from Cannes"Produced with the help of The Economist Group
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Marketing strategyMarketing strategyIn the spotlight: ANDA Chile’s Fernando Mora
Read more about "In the spotlight: ANDA Chile’s Fernando Mora"Meet Fernando Mora, President of ANDA
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Privacy & techLife after GDPR: what next for the advertising industry?
Read more about "Life after GDPR: what next for the advertising industry?"Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.
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Agency managementCMO ForumNotes from the beach: the evolution of partnerships
Read more about "Notes from the beach: the evolution of partnerships"No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and innovation in our industry must be a force for good.
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Advertising & policyTaking the brand safety agenda forward
Read more about "Taking the brand safety agenda forward"WFA signs MoU on Online Advertising and Intellectual Property Rights
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Marketing procurementMarketing procurementGrowing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
Read more about "Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years"It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the discipline, writes Laura Forcetti, WFA Global Marketing Sourcing Manager
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Global Marketer WeekMarketing strategyMarketing strategyIn the spotlight: APAN Portugal’s Manuela Botelho
Read more about "In the spotlight: APAN Portugal’s Manuela Botelho"Meet Manuela Botelho, Secretary General of APAN
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Advertising & policyCannes LionsInclusive marketingThe case for unstereotyping ads
Read more about "The case for unstereotyping ads"The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.
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Marketing strategyMarketing strategyIn the spotlight: Union des marques France’s Jean-Luc Chetrit
Read more about "In the spotlight: Union des marques France’s Jean-Luc Chetrit"Meet Jean-Luc Chetrit, Director General of Union des marques
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Advertising & policyInclusive marketingLet's unstereotype it
Read more about "Let's unstereotype it"The Unstereotype Alliance, the UN Women-led initiative aimed at breaking down stereotypes in advertising, held an event in New York earlier this month. A founding member of the movement, WFA was represented by CEO Stephan Loerke.
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A new dawn for ad standards in Colombia
Read more about "A new dawn for ad standards in Colombia"I was in Bogotá in early April for a two-day visit where our local association is orchestrating the relaunch of industry-led advertising standards.
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Media transformationThe media transformers?
Read more about "The media transformers?"When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.
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Marketing procurementMarketing procurementDeliverable-driven agency payments
Read more about "Deliverable-driven agency payments"Seven tips for more effective agency compensation
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Advertising & policyDigital policyThe lesson of Facebook: the online business model must adapt
Read more about "The lesson of Facebook: the online business model must adapt"This whole episode is going to precipitate more consumer calls for data transparency.
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Marketing technologyMarketing technologyABCs of clients in control
Read more about "ABCs of clients in control"Is blockchain technology the silver bullet that marketing organisations need right now?
