Posts about Advertising & policy

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
    Advertising & policy

    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum

    Please note that GARM was discontinued on August 8 2024. See more here.

    GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and Culture.

    Read more about "WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum"
  2.    Privacy compliance for cookies, pixels and other types of tracker (2019)
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    Privacy compliance for cookies, pixels and other types of tracker (2019)

    This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level of awareness and readiness across organisations and the challenges members are facing going forward.

    Read more about "Privacy compliance for cookies, pixels and other types of tracker (2019)"
  3.    ePrivacy task force meeting overview (November 2019)
    Advertising & policyDigital policyGDPR

    ePrivacy task force meeting overview (November 2019)

     Meeting materials for WFA members.

    Read more about "ePrivacy task force meeting overview (November 2019)"
  4.    Webinar: Proliferation of kids privacy regulations
    Advertising & policyDigital policyGDPR

    Webinar: Proliferation of kids privacy regulations

    Hear from Max Bleyleben, Managing Director & Chief Privacy Officer at SuperAwesome, on how the latest regulatory trends are transforming online marketing to children and younger audiences.

    Read more about "Webinar: Proliferation of kids privacy regulations"
  5.    Joint business statement on the proposal on collective redress in view of Council general approach
    Advertising & policy

    Joint business statement on the proposal on collective redress in view of Council general approach

    This is a joint business statement, co-signed by WFA, on collective redress in view of Council general approach.

    Read more about "Joint business statement on the proposal on collective redress in view of Council general approach"
  6.    Webinar: Better Ads Standards
    Advertising & policyDigital policy

    Webinar: Better Ads Standards

    Presentation on the Coalition for Better Ads, the Better Ads Standards and how national associations are integrating the standards into their own work.

    Read more about "Webinar: Better Ads Standards"
  7. Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on partners for data privacy strategy on implementation

    This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy strategy and implementation.

    Read more about "DGX Benchmark on partners for data privacy strategy on implementation"
  8.    WFA and Latin American associations commit to action on harmful ad stereotypes
    Advertising & policyInclusive marketing

    WFA and Latin American associations commit to action on harmful ad stereotypes

    Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative

    Read more about "WFA and Latin American associations commit to action on harmful ad stereotypes"
  9.    DGX Benchmark on Digital asset retention policies
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on Digital asset retention policies

    This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them

    Read more about "DGX Benchmark on Digital asset retention policies"
  10.    DGX Benchmark on data protection/data privacy structure
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on data protection/data privacy structure

     This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the internal setup and reporting.

    Read more about "DGX Benchmark on data protection/data privacy structure"
  11.    Global advertisers launch drive to establish cross-media measurement principles
    Advertising & policyCross-media measurement

    Global advertisers launch drive to establish cross-media measurement principles

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency holding groups

    Two-day meeting during Advertising Week NY identifies next steps for progress

    Read more about "Global advertisers launch drive to establish cross-media measurement principles"
  12.    Belgium unveils Digital Ad Trust label
    Advertising & policy

    Belgium unveils Digital Ad Trust label

    New initiative certifies websites that commit to responsible advertising practices

    Read more about "Belgium unveils Digital Ad Trust label"
  13.    PAG Meeting Overview (September 2019, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in Brussels.

    Read more about "PAG Meeting Overview (September 2019, Brussels)"
  14.    RAC Programme meeting overview (September 2019)
    Advertising & policyDigital policyGDPR

    RAC Programme meeting overview (September 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on September 18th, 2019 in Brussels

    Read more about "RAC Programme meeting overview (September 2019)"
  15.    Joint advertising industry position paper on collective redress
    Advertising & policy

    Joint advertising industry position paper on collective redress

    This is a joint advertising industry position paper, co-signed by WFA, on the Proposal for a directive on collective redress.

    Read more about "Joint advertising industry position paper on collective redress"
  16.    Data Ethics Board meeting overview (September 2019)
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (September 2019)

    Overview of the Data Ethics Board meeting held on September 9th, 2019

    Read more about "Data Ethics Board meeting overview (September 2019)"
  17.    YouTube struggles with thorny issue of kids’ data
    Advertising & policy

    YouTube struggles with thorny issue of kids’ data

    Social media companies have been slow to grasp the thorny issue of kids using their platforms. YouTube’s latest announcement of new measures suggests a much-needed change in approach, and will hopefully result in concrete actions with other platforms following suit, says Rebecka Allén

    Read more about "YouTube struggles with thorny issue of kids’ data"
  18.    DGX meeting overview (September 2019)
    Advertising & policyDigital policyAd techPrivacy & tech

    DGX meeting overview (September 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

    Read more about "DGX meeting overview (September 2019)"
  19.    Advertising has rebranded diversity, and it isn’t a positive change
    Advertising & policyInclusive marketingContent marketing

    Advertising has rebranded diversity, and it isn’t a positive change

    Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways to improve these initiatives

    Read more about "Advertising has rebranded diversity, and it isn’t a positive change"
  20.    DGX Benchmark on collection and notification policies for stakeholder data
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on collection and notification policies for stakeholder data

     WFA member benchmark on collection and notification policies for stakeholder data

    Read more about "DGX Benchmark on collection and notification policies for stakeholder data"
  21.    DGX Benchmark on age verification techniques
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on age verification techniques

     This benchmark gathers perspectives from WFA members about their age verification techniques

    Read more about "DGX Benchmark on age verification techniques"