Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
Please note that GARM was discontinued on August 8 2024. See more here.
GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and Culture.
This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level of awareness and readiness across organisations and the challenges members are facing going forward.
Meeting materials for WFA members.
Hear from Max Bleyleben, Managing Director & Chief Privacy Officer at SuperAwesome, on how the latest regulatory trends are transforming online marketing to children and younger audiences.
This is a joint business statement, co-signed by WFA, on collective redress in view of Council general approach.
Presentation on the Coalition for Better Ads, the Better Ads Standards and how national associations are integrating the standards into their own work.
This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy strategy and implementation.
Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative
This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them
This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the internal setup and reporting.
Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency holding groups
Two-day meeting during Advertising Week NY identifies next steps for progress
New initiative certifies websites that commit to responsible advertising practices
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in Brussels.
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on September 18th, 2019 in Brussels
This is a joint advertising industry position paper, co-signed by WFA, on the Proposal for a directive on collective redress.
Overview of the Data Ethics Board meeting held on September 9th, 2019
Social media companies have been slow to grasp the thorny issue of kids using their platforms. YouTube’s latest announcement of new measures suggests a much-needed change in approach, and will hopefully result in concrete actions with other platforms following suit, says Rebecka Allén
Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York
Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways to improve these initiatives
WFA member benchmark on collection and notification policies for stakeholder data
This benchmark gathers perspectives from WFA members about their age verification techniques