Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is evolving, RACIs for managing agencies, media investment evolution and the correlation between media resources vs. global media spend.

A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology partners.

WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand where true agency capabilities lie.

This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.

Benchmark on recommended global PR agencies.

WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in Asia.

This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key responsibilities they include.

Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising of South Africa (ACA SA) that, when reviewing their agencies, clients must pay pitch fees.