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Global Marketer Week
5 public affairs predictions for 2017
Read more about "5 public affairs predictions for 2017"What is going to be big in the public affairs space in 2017? WFA staff give their predictions for the year ahead.
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Digital policyPrivacy & techGlobal Marketer Week
Bridging the data protection gap
Read more about "Bridging the data protection gap"In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in Brussels.
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Media & analyticsOutlook 2017: crunching the numbers in media
Read more about "Outlook 2017: crunching the numbers in media"There will be fewer major sporting events in 2017 than we’ve seen this year.
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Three of 2016's most contagious ideas
Read more about "Three of 2016's most contagious ideas"It was a full house at Most Contagious 2016 in London in December.
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Marketing strategyMarketing strategyTen things a CDO can do to keep digital transformation on track
Read more about "Ten things a CDO can do to keep digital transformation on track"The recent WFA CDOFORUMs in Asia capped a year of intense activity with back-to-back sessions in Singapore and Hong Kong.
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Agency managementThe odd couple
Read more about "The odd couple"How do you get an ocean-liner and a speedboat to co-exist? Rob Dreblow looks at the challenges for big brands and start-ups in working together
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Media transformationWhy advertisers are embarking on a process of 'media transformation'
Read more about "Why advertisers are embarking on a process of 'media transformation'"Today’s CMOs are not solely marketers; they are also, critically, transformers.
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Agency managementMarketing strategyMarketing strategy4 take-aways on working with start-ups, 6 lessons for big ideas
Read more about "4 take-aways on working with start-ups, 6 lessons for big ideas"On 27-28 September, WFA held its 17th annual regional LATAM meeting in Colombia, back to back with “Cartagena Inspira”, Latin America’s capstone event for communication, creativity and innovation.
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5 takeouts from China’s Cannes festival and ad standards seminar
Read more about "5 takeouts from China’s Cannes festival and ad standards seminar"A first-timer might feel slightly overwhelmed by the scale of the Cannes Festival of Creativity – 15,000 delegates from around 100 countries travel to the French Riviera every year.
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Marketing strategyMarketing strategy
5 takeaways from WFA's CMO Luncheon
Read more about "5 takeaways from WFA's CMO Luncheon"A soccer legend, a business angel and wrestling royalty all walk into a restaurant....
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Five ways Insights can get closer to marketing
Read more about "Five ways Insights can get closer to marketing"Earlier in the year, WFA and BrainJuicer looked at how marketing leaders perceive their consumer research and business insights counterparts. The results were not that pretty.
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Marketing strategyMarketing strategy
The changing role of the CMO
Read more about "The changing role of the CMO"This September, the WFA partnered with the AllThatMatters conference to develop and curate a new conference stream titled MarketingMatters.
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Digital media transformation“Gotta catch ‘em all!” 5 digital trends at dmexco 2016
Read more about "“Gotta catch ‘em all!” 5 digital trends at dmexco 2016"dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.
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Media & analyticsData, data everywhere…delivering a transformation in data management
Read more about "Data, data everywhere…delivering a transformation in data management"dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
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7 steps to successful agency assessment & performance management
Read more about "7 steps to successful agency assessment & performance management"The WFA Workshop on Successful Agency Management in Singapore on 12 August saw a select group of marketing,
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8 observations on conducting a social media audit in China
Read more about "8 observations on conducting a social media audit in China"The WFA recently conducted a benchmark on recommended agencies for social media audit in China.
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Global Marketer WeekAPEC continues focus on ad standards
Read more about "APEC continues focus on ad standards"On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima, Peru.
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Raising your game: driving effectiveness with online video
Read more about "Raising your game: driving effectiveness with online video"Building on the momentum of the event in Singapore this May, the WFA held a similar seminar in Hong Kong on 5 August to continue the conversations around effectiveness and online video with locally-based marketers.
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5 Ways Brands can improve Media Agency Capabilities
Read more about "5 Ways Brands can improve Media Agency Capabilities"It was a full house in Shanghai as more than 30 client-side media leaders from the WFA network gathered in the L’Oreal offices for the WFA MEDIAFORUM on 7 July. Ranji David, Marketing Director Asia at WFA, shares some of the learnings.
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Marketing strategyMarketing strategyWFA President & RBS CMO: 'Advertisers should remember they need agencies'
Read more about "WFA President & RBS CMO: 'Advertisers should remember they need agencies'"The recent ANA report into media rebates in the US is an important moment for our industry and could be a positive catalyst for change if we work together to find solutions, says WFA President and RBS CMO David Wheldon.
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Marketing strategyMarketing strategyWFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.
Read more about "WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling."Predictably, there are those who will find fault in Cannes Lions.
