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Responsible Advertising and Children Programme: 2016 Year in Review
Read more about "Responsible Advertising and Children Programme: 2016 Year in Review"RAC now brings together over 900 people globally who have a direct stake in the sensitive issue of marketing and children. The network is almost 400 strong in Europe, over 150 of whom came to our quarterly meetings in Brussels to address the issues of highest priority to brand owners.
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Insight Forum: 2016 Year in Review
Read more about "Insight Forum: 2016 Year in Review"The objective of INSIGHTFORUM is to improve how consumer insight specialists and marketers work together to generate actionable insights to inform unifying marketing ideas.
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Sourcing Forum: 2016 Year in Review
Read more about "Sourcing Forum: 2016 Year in Review"Sourcing isn’t all about costs. It’s about managing suppliers so that you get the right services at the right price at the right time.
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CDO Forum: 2016 Year in Review
Read more about "CDO Forum: 2016 Year in Review"‘Digital transformation’ has remained a focus in 2016. Much of this process is concerned with people, culture and organisations, and our content has concentrated on helping members to learn from one another.
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Media Forum: 2016 Year in Review
Read more about "Media Forum: 2016 Year in Review"2016 was a challenging and fascinating year for the media industry, with transparency, ad fraud and programmatic all key concerns. Skilled global media expertise has never been in greater demand.
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IMC Forum: 2016 Year in Review
Read more about "IMC Forum: 2016 Year in Review"2016 was an exciting year for our IMCFORUM as the group significantly grew in size (+25%) and geographical footprint. Further to the launch of our first meeting in Dubai and our workshop series in Singapore, the group now connects senior marketers in four regions.
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CMO Forum: 2016 Year in Review
Read more about "CMO Forum: 2016 Year in Review"2016 proved to be the most dynamic year yet for the CMOFORUM, an exclusive, invitation only peer network that offers some of the most experienced marketing leaders with the opportunity to exchange experiences with a view to offering actionable insight into how to address common priorities.
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Advertising & policyWFA CEO: 2016 in review
Read more about "WFA CEO: 2016 in review"WFA CEO Stephan Loerke reflects on the year 2016
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Advertising & policyValue of advertising
5 marketing predictions for 2017
Read more about "5 marketing predictions for 2017"After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
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Global Marketer Week
5 public affairs predictions for 2017
Read more about "5 public affairs predictions for 2017"What is going to be big in the public affairs space in 2017? WFA staff give their predictions for the year ahead.
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Digital policyPrivacy & techGlobal Marketer Week
Bridging the data protection gap
Read more about "Bridging the data protection gap"In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in Brussels.
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Media & analyticsOutlook 2017: crunching the numbers in media
Read more about "Outlook 2017: crunching the numbers in media"There will be fewer major sporting events in 2017 than we’ve seen this year.
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Three of 2016's most contagious ideas
Read more about "Three of 2016's most contagious ideas"It was a full house at Most Contagious 2016 in London in December.
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Marketing strategyMarketing strategyTen things a CDO can do to keep digital transformation on track
Read more about "Ten things a CDO can do to keep digital transformation on track"The recent WFA CDOFORUMs in Asia capped a year of intense activity with back-to-back sessions in Singapore and Hong Kong.
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Agency managementThe odd couple
Read more about "The odd couple"How do you get an ocean-liner and a speedboat to co-exist? Rob Dreblow looks at the challenges for big brands and start-ups in working together
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Media transformationWhy advertisers are embarking on a process of 'media transformation'
Read more about "Why advertisers are embarking on a process of 'media transformation'"Today’s CMOs are not solely marketers; they are also, critically, transformers.
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Agency managementMarketing strategyMarketing strategy4 take-aways on working with start-ups, 6 lessons for big ideas
Read more about "4 take-aways on working with start-ups, 6 lessons for big ideas"On 27-28 September, WFA held its 17th annual regional LATAM meeting in Colombia, back to back with “Cartagena Inspira”, Latin America’s capstone event for communication, creativity and innovation.
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5 takeouts from China’s Cannes festival and ad standards seminar
Read more about "5 takeouts from China’s Cannes festival and ad standards seminar"A first-timer might feel slightly overwhelmed by the scale of the Cannes Festival of Creativity – 15,000 delegates from around 100 countries travel to the French Riviera every year.
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Marketing strategyMarketing strategy
5 takeaways from WFA's CMO Luncheon
Read more about "5 takeaways from WFA's CMO Luncheon"A soccer legend, a business angel and wrestling royalty all walk into a restaurant....
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Five ways Insights can get closer to marketing
Read more about "Five ways Insights can get closer to marketing"Earlier in the year, WFA and BrainJuicer looked at how marketing leaders perceive their consumer research and business insights counterparts. The results were not that pretty.
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Marketing strategyMarketing strategy
The changing role of the CMO
Read more about "The changing role of the CMO"This September, the WFA partnered with the AllThatMatters conference to develop and curate a new conference stream titled MarketingMatters.
