This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital advertising’s direct contribution through Gross Value Added, as well as its indirect, induced and wider effects.

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This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of GDPR which marketers should be aware of in order to prepare.

In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.

On 20 June, UN Women in partnership with Unilever and industry leaders including WPP, IPG, facebook, Google, Mars, Microsoft, J&J and WFA, announced the launch of the Unstereotype Alliance – a new global Alliance set to banish stereotypical portrayals of gender in advertising and all brand led content.

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The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on research during which consumers were asked to read articles on simulated high quality content pages, and then to rate comparatively the different ad experiences they received. Over 25,000 consumers rated 104 ad experiences for desktop web and mobile web. The Coalition’s research identifies the ad experiences in both North America and Europe that ranked lowest across a range of user experience factors, and that are most highly correlated with an increased propensity for consumers to adopt ad blockers. These results define initial Better Ads Standards that identify the ad experiences that fall beneath a threshold of consumer acceptability. 

There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage consumption.

The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed markets.

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Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective

Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer member companies of the CGF to implement the agreed Commitment to stop marketing communications to children under 12.