Posts about Ethnicity and race

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Industry’s unprecedented show of unity to tackle DEI
    Expert opinion
    Inclusive marketing

    Industry’s unprecedented show of unity to tackle DEI

    Will Gilroy, Camelia Cristache-Podgorean

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.

    Read more about "Industry’s unprecedented show of unity to tackle DEI"
  2. BRIM: Black Representation in Marketing
    Inclusive marketing

    BRIM: Black Representation in Marketing

    WFA

    A new UK cross-industry initiative to improve the representation of Black people in marketing.

    Create meaningful change by re-evaluating your own practices and taking action today. BRiM provides actionable advice to help anyone, no matter their level, improve the representation of Black people in marketing.

    Read more about "BRIM: Black Representation in Marketing"
  3. Marketing industry launches first-ever global diversity and inclusion census
    NewsPress releasesBenchmark
    Inclusive marketing

    Marketing industry launches first-ever global diversity and inclusion census

    WFA

    Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign, Kantar, Cannes Lions, Advertising Week, The Effies and GWI

    Supported by major global companies including Diageo, GSK and Reckitt and agency holding groups WPP and Havas.

    National advertiser and agency associations in 27 markets are promoting the research and encouraging local marketers to participate.

    Read more about "Marketing industry launches first-ever global diversity and inclusion census"
  4. UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
    News
    Advertising & policyInclusive marketing

    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace

    WFA

    Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising

    Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"
  5. US ad industry sees significant growth in supplier diversity
    News
    Advertising & policyInclusive marketing

    US ad industry sees significant growth in supplier diversity

    WFA

    New ANA report highlights growing importance of hiring diverse suppliers among marketers

    Read more about "US ad industry sees significant growth in supplier diversity"
  6. WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
    NewsPress releasesBenchmark
    Inclusive marketing

    WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm

    WFA

    National advertiser and agency associations in 27 markets will promote research and encourage local marketers to participate.

    Census is supported by major global companies including Diageo, GSK, Havas, Mars, Mondelez and Reckitt.

    Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"
  7. Unstereotype Alliance 'State of the Industry' report 2021
    Report
    Inclusive marketing

    Unstereotype Alliance 'State of the Industry' report 2021

    Unstereotype Alliance

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  8. One year after George Floyd
    Expert opinion
    Inclusive marketing

    One year after George Floyd

    Belinda Smith

    Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas, m/SIX and WFA Global Diversity Ambassador.

    Read more about "One year after George Floyd"
  9. Gender Bias & Inclusion in Advertising in India
    Report
    Inclusive marketing

    Gender Bias & Inclusion in Advertising in India

    Unicef, Geena Davis Institute

    A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on TV and YouTube during 2019

    Read more about "Gender Bias & Inclusion in Advertising in India"
  10. Case study | Dove: Show Us. It's On Us
    Case studies
    Inclusive marketing

    Case study | Dove: Show Us. It's On Us

    Contagious I/O

    FMCG giant spurs brands to be more inclusive by funding diverse casting costs

    This article was originally published in Contagious I/O on 26 March 2021

    Read more about "Case study | Dove: Show Us. It's On Us"
  11. WFA launches guide to diversity and representation through the creative funnel
    Press releasesGuides & templatesCase studies
    Inclusive marketing

    WFA launches guide to diversity and representation through the creative funnel

    WFA

    Comprehensive framework details potential issues at every stage of the creative process

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  12. Delivering diversity is a must-pass test
    Expert opinion
    Inclusive marketing

    Delivering diversity is a must-pass test

    Stephan Loerke

    The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO, explains why we need to accelerate our impact.

    Read more about "Delivering diversity is a must-pass test"
  13. 54% of people don't feel culturally represented in online ads, Facebook study finds
    BenchmarkReport
    Inclusive marketing

    54% of people don't feel culturally represented in online ads, Facebook study finds

    WFA

    The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of more than 1,200 brand life studies and an analysis of 1,022 global Facebook video ads.

    Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"
  14. Insight & Strategy | Mattel: Creatable World
    Case studies
    Inclusive marketing

    Insight & Strategy | Mattel: Creatable World

    Contagious I/O, Contagious

    Why a toy maker decided to remodel conventions with a genderless doll range

    This article was originally published in Contagious I/O on 2 December 2019

    Read more about "Insight & Strategy | Mattel: Creatable World"
  15. Case study | Aeromexico: Not quite all-American
    Case studies

    Case study | Aeromexico: Not quite all-American

    Contagious I/O

    Mexican airline tackles prejudice using DNA testing

    This article was originally published in Contagious I/O on 28 January 2019

    Read more about "Case study | Aeromexico: Not quite all-American"
  16. Case study | Dove: Women like us

    Case study | Dove: Women like us

    Contagious I/O
    Personal care brand partners with stock image supplier to challenge public perception of women

    This article was originally published in Contagious I/O on 4 April 2019.

    Read more about "Case study | Dove: Women like us"
  17. Power of the Black Community - From Moment to Movement

    Power of the Black Community - From Moment to Movement

    Nielsen

    According to "The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse Intelligence Series on African American consumers, Black influence on the economy and pop culture continues to drive not only significant moments in history, but drive change across industries and digital platforms. 

    Read more about "Power of the Black Community - From Moment to Movement"
  18. The Diversity Study 2020

    The Diversity Study 2020

    Kantar

    Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support

    Read more about "The Diversity Study 2020"
  19. Inclusive Visual Search Guide
    Media & analytics

    Inclusive Visual Search Guide

    Getty Images

    Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content choices which drive authentic and inclusive representation in visual communications.

    Read more about "Inclusive Visual Search Guide"
  20. Visual GPS Summer Update

    Visual GPS Summer Update

    Getty Images

    New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently committed to inclusivity and diversity in their advertising and say brands still need to go further to achieve genuine representation

    Read more about "Visual GPS Summer Update"
  21. 50 things to create a more anti-racist workplace

    50 things to create a more anti-racist workplace

    3% Movement

    Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist workplace.

    Read more about "50 things to create a more anti-racist workplace"