YouTube video trends: how the world is responding to the rallying cry for racial justice

1 minute read

Three specific ways people tuned in and raised their voices in support of anti-racism on YouTube following the killing of George Floyd

Article details

Google

31 July 2020

Share this post

New analysis from Google highlights examples of how people are supporting anti-racism on YouTube, identifies three video trends related to Black Lives Matter:

Sharing personal experiences
Showing solidarity
Committing to allyship, advocacy, and action

Read the analysis here.

Associated topics

Tags: Ethnicity and race Inclusive thought leadership Inclusive marketing in communications

Article details

Google

31 July 2020

Get analysis, insight & opinions from the world's top marketers.

Download our latest research Marketer of the Future:

Download

Listen to our latest podcast:

WFA Forum Connect

Mumbai

3 February 2026

Outlook 2025

WFA's media price inflation forecast tool

Download

WFA Forums and Communities bring peers together to address their priority issues and most pressing business challenges. These groups are client only, so no agencies, media or suppliers. They are conducted under Chatham House Rules and always under strict compliance with competition rules.

WFA initiatives are designed to drive positive change for the benefit of brand advertisers, people and society at large.

WFA events bring members together to exchange insight and engage with their peers on their priority issues.

WFA develops bespoke marketing and policy tools to help members benchmark performance, view forecasts and monitor policy and marketing trends.