Posts about Thought leadership
All entries
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AI (Artificial Intelligence)Knowledge Spotlight: 2024 Media trends in Asia Pacific
Read more about "Knowledge Spotlight: 2024 Media trends in Asia Pacific"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
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CreativityMarketing technologyAIMarketing technologyMarketing technologyCMO, the impossible job?
Read more about "CMO, the impossible job?"Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…
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CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technologyHow to build better brands?
Read more about "How to build better brands?"CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.
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Facing the Firestorm
Read more about "Facing the Firestorm"How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…
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Diversity & InclusionUnstereotype Alliance: ‘State of the Industry' report 2023
Read more about "Unstereotype Alliance: ‘State of the Industry' report 2023"The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…
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Diversity & InclusionSix WFA partner predictions for 2024
Read more about "Six WFA partner predictions for 2024"Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.
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Diversity & InclusionUnstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…
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Diversity & InclusionAll you need to know about the Global DEI Census 2023
Read more about "All you need to know about the Global DEI Census 2023"The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…
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Diversity & InclusionMaking the numbers count
Read more about "Making the numbers count"Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
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Diversity & InclusionWFA names new Global Diversity Ambassadors
Read more about "WFA names new Global Diversity Ambassadors"Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…
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Diversity & InclusionPutting wages on an equal footing
Read more about "Putting wages on an equal footing"Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…
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Diversity & InclusionDon’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
Read more about "Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align"Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…
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Diversity & InclusionInclusive marketing is just better marketing
Read more about "Inclusive marketing is just better marketing"Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
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Diversity & InclusionInclusive Marketing - Why representation matters to your customers and your brand
Read more about "Inclusive Marketing - Why representation matters to your customers and your brand"A WFA session around how to embed true representation across the entire marketing process
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Diversity & InclusionInsight & Strategy | Ford: Very Gay Raptor
Read more about "Insight & Strategy | Ford: Very Gay Raptor"How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.
This…
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Diversity & InclusionWebinar: Diversity & Representation - Ensuring media & advertising supports inclusion
Read more about "Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion"Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…
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Diversity & InclusionNew guide addressing Diversity & Inclusion in brand safety
Read more about "New guide addressing Diversity & Inclusion in brand safety"The guide has been developed by the European Association of Communication Agencies (EACA)
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Is it an advantage to be a woman in marketing?
Read more about "Is it an advantage to be a woman in marketing?"Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi
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CreativityInnovation at Cannes
Read more about "Innovation at Cannes"Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
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Diversity & InclusionInclusive equals results
Read more about "Inclusive equals results"New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
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Diversity & InclusionIndustry’s unprecedented show of unity to tackle DEI
Read more about "Industry’s unprecedented show of unity to tackle DEI"More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
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Diversity & InclusionUnstereotype Alliance 'State of the Industry' report 2021
Read more about "Unstereotype Alliance 'State of the Industry' report 2021"Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
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Diversity & InclusionOne year after George Floyd
Read more about "One year after George Floyd"Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…
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Diversity & InclusionInsight & Strategy | Frida Mom: Fourth Trimester
Read more about "Insight & Strategy | Frida Mom: Fourth Trimester"How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…
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Gender equality in marketing: are we making progress fast enough?
Read more about "Gender equality in marketing: are we making progress fast enough?"We've asked six industry leaders to share their perspectives
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Diversity & InclusionDelivering diversity is a must-pass test
Read more about "Delivering diversity is a must-pass test"The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…
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Diversity & InclusionInsight & Strategy | Mattel: Creatable World
Read more about "Insight & Strategy | Mattel: Creatable World"Why a toy maker decided to remodel conventions with a genderless doll range
This article was originally published in…
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Diversity & InclusionInsight & Strategy | Doritos: The Best Gift
Read more about "Insight & Strategy | Doritos: The Best Gift"Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico
This article was…
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YouTube video trends: how the world is responding to the rallying cry for racial justice
Read more about "YouTube video trends: how the world is responding to the rallying cry for racial justice"Three specific ways people tuned in and raised their voices in support of anti-racism on YouTube following the killing of George…
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CreativityThe big questions this year, answered by LIONS Live
Read more about "The big questions this year, answered by LIONS Live"In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
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Time to stop covering up our diversity
Read more about "Time to stop covering up our diversity"We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry…
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Putting an end to racially-loaded terms in marketing
Read more about "Putting an end to racially-loaded terms in marketing"WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…
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UN Women and WFA call on the industry to fight racism and inequality
Read more about "UN Women and WFA call on the industry to fight racism and inequality"Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint…
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Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter
Read more about "Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter"UK advertising and media leaders have issued an open letter calling on the industry to address inequality and take action against…
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UK Advertising Needs You
Read more about "UK Advertising Needs You"A showcase for Diversity and Inclusion initiatives in the UK ad industry.
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Seek out good actors and elevate them
Read more about "Seek out good actors and elevate them"A view by Jerry Daykin, Media Director at GSK Consumer Healthcare
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There is no general consumer
Read more about "There is no general consumer"A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer
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Diverse coalitions create breakthrough solutions
Read more about "Diverse coalitions create breakthrough solutions"A view by Jane Wakely, Lead CMO, Mars Incorporated
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Accelerating to equal
Read more about "Accelerating to equal"A view by Marc Pritchard, Chief Brand Officr, P&G
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Inclusion starts at home
Read more about "Inclusion starts at home"WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
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True equality is a work-in-progress
Read more about "True equality is a work-in-progress"A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
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Women's Empowerment Principles
Read more about "Women's Empowerment Principles"The Women’s Empowerment Principles (WEPs) are a set of Principles offering guidance to business on how to promote gender…
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Elastic Generation: The Female Edit
Read more about "Elastic Generation: The Female Edit"Report exploring the lifestyles and attitudes of British women aged between 53 and 72.
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Gender Bias in Advertising: Research, Trends and New Visual Language
Read more about "Gender Bias in Advertising: Research, Trends and New Visual Language"In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in…