This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+ people. That means including scenes or images with LGBT+ people in general advertising,or conversations and language that refers to LGBT+ people and their relationships.
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This guide developed by Outvertising, a not-for-profit LGBTQ+ advertising advocacy group, aims to enable marketers with the insights and know-how to promote more, positive LGBTQ+ representation in advertising and positive role models for the community.
In the guide you will find:
- The business case
- The ethical case
- Opinion: Should my brand embrace LGBTQ+ diversity?
- Opinion: Isn't it time for advertising to catch up?
- A guide to best practice
- Case studies