Posts about Gender identity

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  1.    System1: ‘Does LGBT+ Visibility Matter?’ research
    Diversity & Inclusion

    System1: ‘Does LGBT+ Visibility Matter?’ research

    The creative effectiveness platform published a new study into the effectiveness and impact of LGBT+ visibility.

    Read more about "System1: ‘Does LGBT+ Visibility Matter?’ research"
  2.    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

    I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…

    Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"
  3.    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
    Digital policyCreativityAI

    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing

    The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…

    Read more about "In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing"
  4.    Geena Davis Institute: ‘The Power of Portrayal’ report
    Diversity & Inclusion

    Geena Davis Institute: ‘The Power of Portrayal’ report

    The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…

    Read more about "Geena Davis Institute: ‘The Power of Portrayal’ report"
  5.    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
    Diversity & Inclusion

    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study

    The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…

    Read more about "Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study"
  6.    The Good Insight: study on how DEI drives higher Glassdoor scores
    Diversity & Inclusion

    The Good Insight: study on how DEI drives higher Glassdoor scores

    The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a…

    Read more about "The Good Insight: study on how DEI drives higher Glassdoor scores"
  7.    Unstereotype Alliance: ‘State of the Industry' report 2023
    Diversity & Inclusion

    Unstereotype Alliance: ‘State of the Industry' report 2023

    The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…

    Read more about "Unstereotype Alliance: ‘State of the Industry' report 2023"
  8.    Unilever: Unstereotype influencer brand content

    Unilever: Unstereotype influencer brand content

    Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…

    Read more about "Unilever: Unstereotype influencer brand content"
  9.    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
    Diversity & Inclusion

    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign

    The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…

    Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"
  10.    GLAAD: Advertising Visibility Index

    GLAAD: Advertising Visibility Index

    GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and…

    Read more about "GLAAD: Advertising Visibility Index"
  11.    This Pride month, brands have an important choice to make
    Diversity & Inclusion

    This Pride month, brands have an important choice to make

    What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…

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  12.    All you need to know about the Global DEI Census 2023
    Diversity & Inclusion

    All you need to know about the Global DEI Census 2023

    The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…

    Read more about "All you need to know about the Global DEI Census 2023"
  13.    Making the numbers count
    Diversity & Inclusion

    Making the numbers count

    Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…

    Read more about "Making the numbers count"
  14.    WFA names new Global Diversity Ambassadors
    Diversity & Inclusion

    WFA names new Global Diversity Ambassadors

    Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…

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  15.    Consumer Insights needs an inclusive approach too
    Diversity & InclusionConsumer insightData & analytics

    Consumer Insights needs an inclusive approach too

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

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  16.    Inclusive marketing is just better marketing
    Diversity & Inclusion

    Inclusive marketing is just better marketing

    Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…

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  17.    Inclusive Marketing - Why representation matters to your customers and your brand
    Diversity & Inclusion

    Inclusive Marketing - Why representation matters to your customers and your brand

    A WFA session around how to embed true representation across the entire marketing process

    Read more about "Inclusive Marketing - Why representation matters to your customers and your brand"
  18.    Insight & Strategy | Ford: Very Gay Raptor
    Diversity & Inclusion

    Insight & Strategy | Ford: Very Gay Raptor

    How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.

    This…

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  19.    Case study | FELGTB: #RealVoicesOfPride
    Diversity & Inclusion

    Case study | FELGTB: #RealVoicesOfPride

    Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice

    This article was…

    Read more about "Case study | FELGTB: #RealVoicesOfPride"
  20.    Insight & Strategy | Spark: Beyond Binary Code
    Diversity & Inclusion

    Insight & Strategy | Spark: Beyond Binary Code

    Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's…

    Read more about "Insight & Strategy | Spark: Beyond Binary Code"
  21.    Empowering people to be LGBTQ+ allies and role models

    Empowering people to be LGBTQ+ allies and role models

    Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and…

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  22.    Case study | L'Oréal: Transformation
    Diversity & Inclusion

    Case study | L'Oréal: Transformation

    Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.

    This…

    Read more about "Case study | L'Oréal: Transformation"
  23.    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…

    Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"
  24.    New guide addressing Diversity & Inclusion in brand safety
    Diversity & Inclusion

    New guide addressing Diversity & Inclusion in brand safety

    The guide has been developed by the European Association of Communication Agencies (EACA)

    Read more about "New guide addressing Diversity & Inclusion in brand safety"
  25.    Beyond Gender 2: The impact of intersectionality in advertising
    Diversity & Inclusion

    Beyond Gender 2: The impact of intersectionality in advertising

    The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…

    Read more about "Beyond Gender 2: The impact of intersectionality in advertising"
  26.    Promoting diversity and inclusion in advertising: a UNICEF playbook
    Diversity & Inclusion

    Promoting diversity and inclusion in advertising: a UNICEF playbook

    Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…

    Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"
  27.    Case study| Cadbury Celebrations: #MyFirstRakhi
    Diversity & Inclusion

    Case study| Cadbury Celebrations: #MyFirstRakhi

    Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.

    This…

    Read more about "Case study| Cadbury Celebrations: #MyFirstRakhi"
  28.    Insight & Strategy | Chanel 4: Super. Human.
    Diversity & Inclusion

    Insight & Strategy | Chanel 4: Super. Human.

    How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…

    Read more about "Insight & Strategy | Chanel 4: Super. Human."
  29.    Insight & Strategy: Naming the Invisible by Digital Birth Registration
    Diversity & Inclusion

    Insight & Strategy: Naming the Invisible by Digital Birth Registration

    How a telco proved the power of connectivity by registering undocumented children in Pakistan

    This article was originally…

    Read more about "Insight & Strategy: Naming the Invisible by Digital Birth Registration"
  30.    Case study | Banco Pichicha: The Unseen Players
    Diversity & Inclusion

    Case study | Banco Pichicha: The Unseen Players

    Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…

    Read more about "Case study | Banco Pichicha: The Unseen Players"
  31.    Case study | Degree: Trainers For Hire
    Diversity & Inclusion

    Case study | Degree: Trainers For Hire

    Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

    This article was originally…

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  32.    Case study | Mercado Libre: New Iconic Kisses
    Diversity & Inclusion

    Case study | Mercado Libre: New Iconic Kisses

    Online marketplace recreates iconic kisses with LGBTQ+ couples

    This article was originally published in Contagious I/O…

    Read more about "Case study | Mercado Libre: New Iconic Kisses"
  33.    Industry’s unprecedented show of unity to tackle DEI
    Diversity & Inclusion

    Industry’s unprecedented show of unity to tackle DEI

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…

    Read more about "Industry’s unprecedented show of unity to tackle DEI"
  34.    Unstereotype Alliance 'State of the Industry' report 2021
    Diversity & Inclusion

    Unstereotype Alliance 'State of the Industry' report 2021

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  35.    Gender Bias & Inclusion in Advertising in India
    Diversity & Inclusion

    Gender Bias & Inclusion in Advertising in India

    A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…

    Read more about "Gender Bias & Inclusion in Advertising in India"
  36.    Case study | Dove: Show Us. It's On Us
    Diversity & Inclusion

    Case study | Dove: Show Us. It's On Us

    FMCG giant spurs brands to be more inclusive by funding diverse casting costs

    This article was originally published…

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  37.    Delivering diversity is a must-pass test
    Diversity & Inclusion

    Delivering diversity is a must-pass test

    The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…

    Read more about "Delivering diversity is a must-pass test"
  38.    54% of people don't feel culturally represented in online ads, Facebook study finds
    Diversity & Inclusion

    54% of people don't feel culturally represented in online ads, Facebook study finds

    The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…

    Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"
  39.    Insight & Strategy | Mattel: Creatable World
    Diversity & Inclusion

    Insight & Strategy | Mattel: Creatable World

    Why a toy maker decided to remodel conventions with a genderless doll range

    This article was originally published in…

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  40.    Insight & Strategy | Doritos: The Best Gift
    Diversity & Inclusion

    Insight & Strategy | Doritos: The Best Gift

    Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico

    This article was…

    Read more about "Insight & Strategy | Doritos: The Best Gift"
  41.    Inclusive Visual Search Guide
    Data & analytics

    Inclusive Visual Search Guide

    Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…

    Read more about "Inclusive Visual Search Guide"
  42.    Visual GPS Summer Update

    Visual GPS Summer Update

    New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently…

    Read more about "Visual GPS Summer Update"
  43.    Advertising standards and practices on non-discrimination

    Advertising standards and practices on non-discrimination

    This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices…
    Read more about "Advertising standards and practices on non-discrimination"
  44.    List of Certified Diverse Suppliers for Marketing/Advertising (USA)

    List of Certified Diverse Suppliers for Marketing/Advertising (USA)

    The ANA has curated a list of certified diverse suppliers that work in our…

    Read more about "List of Certified Diverse Suppliers for Marketing/Advertising (USA)"
  45.    Time to stop covering up our diversity

    Time to stop covering up our diversity

    We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry…

    Read more about "Time to stop covering up our diversity"
  46.    LGBTQ Inclusion in Advertising and Media

    LGBTQ Inclusion in Advertising and Media

    The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media. 

    Read more about "LGBTQ Inclusion in Advertising and Media"
  47.    UK Advertising Needs You

    UK Advertising Needs You

    A showcase for Diversity and Inclusion initiatives in the UK ad industry.

    Read more about "UK Advertising Needs You"
  48.    Seek out good actors and elevate them

    Seek out good actors and elevate them

    A view by Jerry Daykin, Media Director at GSK Consumer Healthcare

    Read more about "Seek out good actors and elevate them"
  49.    There is no general consumer

    There is no general consumer

    A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer

    Read more about "There is no general consumer"
  50.    Diverse coalitions create breakthrough solutions

    Diverse coalitions create breakthrough solutions

    A view by Jane Wakely, Lead CMO, Mars Incorporated

    Read more about "Diverse coalitions create breakthrough solutions"
  51.    Accelerating to equal

    Accelerating to equal

    A view by Marc Pritchard, Chief Brand Officr, P&G

    Read more about "Accelerating to equal"
  52.    Inclusion starts at home

    Inclusion starts at home

    WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation

    Read more about "Inclusion starts at home"
  53.    True equality is a work-in-progress

    True equality is a work-in-progress

    A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard

    Read more about "True equality is a work-in-progress"
  54.    Gillette / ‘First shave’

    Gillette / ‘First shave’

    Gillette reiterates commitment to dispelling harmful gender stereotypes

    Read more about "Gillette / ‘First shave’"
  55.    Mattel / ‘Creatable World’

    Mattel / ‘Creatable World’

    Mattel launched a line of gender-inclusive dolls to enable children to express themselves freely.

    Read more about "Mattel / ‘Creatable World’"
  56.    AB InBev / ‘All love is love’

    AB InBev / ‘All love is love’

    Budweiser redesigns its bottles to permit Chinese customers to celebrate all forms of love

    Read more about "AB InBev / ‘All love is love’"
  57.    ANZ Bank / ‘Bank in the name of love’

    ANZ Bank / ‘Bank in the name of love’

    ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival

    Read more about "ANZ Bank / ‘Bank in the name of love’"
  58.    Getting to Equal 2020: The Hidden Value of Culture Makers

    Getting to Equal 2020: The Hidden Value of Culture Makers

    New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would…

    Read more about "Getting to Equal 2020: The Hidden Value of Culture Makers"
  59.    The Economic Costs of Keyword Blacklists for Online Publishers

    The Economic Costs of Keyword Blacklists for Online Publishers

    This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to…

    Read more about "The Economic Costs of Keyword Blacklists for Online Publishers"
  60.    The Inclusion Index

    The Inclusion Index

    Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new…

    Read more about "The Inclusion Index"
  61.    How to create LGBTQ+ inclusive advertising

    How to create LGBTQ+ inclusive advertising

    This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…

    Read more about "How to create LGBTQ+ inclusive advertising"
  62.    A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide

    A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide

    In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence…

    Read more about "A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide"
  63.    Kenzo / My Mutant Brain

    Kenzo / My Mutant Brain

    Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising

    Read more about "Kenzo / My Mutant Brain"
  64.    Lululemon / Modern menswear

    Lululemon / Modern menswear

    Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign

    Read more about "Lululemon / Modern menswear"
  65.    Axe / Scent of a man

    Axe / Scent of a man

    How Axe reinvented itself in order to appeal to the modern man

    Read more about "Axe / Scent of a man"
  66.    Global Attitudes Toward Transgender People

    Global Attitudes Toward Transgender People

    A study revealing attitudes towards transgender people in different…

    Read more about "Global Attitudes Toward Transgender People"
  67.    The Consumer Content Report: Influence in the Digital Age

    The Consumer Content Report: Influence in the Digital Age

    Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what…

    Read more about "The Consumer Content Report: Influence in the Digital Age"
  68.    Understanding Transgender Inclusivity in Advertising

    Understanding Transgender Inclusivity in Advertising

    This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a…

    Read more about "Understanding Transgender Inclusivity in Advertising"