Posts about Gender identity

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  1.    Beyond Gender 2: The impact of intersectionality in advertising
    Diversity & Inclusion

    Beyond Gender 2: The impact of intersectionality in advertising

    The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…

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  2.    Promoting diversity and inclusion in advertising: a UNICEF playbook
    Diversity & Inclusion

    Promoting diversity and inclusion in advertising: a UNICEF playbook

    Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…

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  3.    Case study| Cadbury Celebrations: #MyFirstRakhi
    Diversity & Inclusion

    Case study| Cadbury Celebrations: #MyFirstRakhi

    Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.

    This…

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  4.    Insight & Strategy | Chanel 4: Super. Human.
    Diversity & Inclusion

    Insight & Strategy | Chanel 4: Super. Human.

    How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…

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  5.    Insight & Strategy: Naming the Invisible by Digital Birth Registration
    Diversity & Inclusion

    Insight & Strategy: Naming the Invisible by Digital Birth Registration

    How a telco proved the power of connectivity by registering undocumented children in Pakistan

    This article was originally…

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  6.    Case study | Banco Pichicha: The Unseen Players
    Diversity & Inclusion

    Case study | Banco Pichicha: The Unseen Players

    Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…

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  7.    Case study | Degree: Trainers For Hire
    Diversity & Inclusion

    Case study | Degree: Trainers For Hire

    Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

    This article was originally…

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  8.    Case study | Mercado Libre: New Iconic Kisses
    Diversity & Inclusion

    Case study | Mercado Libre: New Iconic Kisses

    Online marketplace recreates iconic kisses with LGBTQ+ couples

    This article was originally published in Contagious I/O…

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  9.    Industry’s unprecedented show of unity to tackle DEI
    Diversity & Inclusion

    Industry’s unprecedented show of unity to tackle DEI

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…

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  10.    Unstereotype Alliance 'State of the Industry' report 2021
    Diversity & Inclusion

    Unstereotype Alliance 'State of the Industry' report 2021

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…

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  11.    Gender Bias & Inclusion in Advertising in India
    Diversity & Inclusion

    Gender Bias & Inclusion in Advertising in India

    A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…

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  12.    Case study | Dove: Show Us. It's On Us
    Diversity & Inclusion

    Case study | Dove: Show Us. It's On Us

    FMCG giant spurs brands to be more inclusive by funding diverse casting costs

    This article was originally published…

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  13.    Delivering diversity is a must-pass test
    Diversity & Inclusion

    Delivering diversity is a must-pass test

    The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…

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  14.    54% of people don't feel culturally represented in online ads, Facebook study finds
    Diversity & Inclusion

    54% of people don't feel culturally represented in online ads, Facebook study finds

    The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…

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  15.    Insight & Strategy | Mattel: Creatable World
    Diversity & Inclusion

    Insight & Strategy | Mattel: Creatable World

    Why a toy maker decided to remodel conventions with a genderless doll range

    This article was originally published in…

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  16.    Insight & Strategy | Doritos: The Best Gift
    Diversity & Inclusion

    Insight & Strategy | Doritos: The Best Gift

    Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico

    This article was…

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  17.    Inclusive Visual Search Guide
    Data & analytics

    Inclusive Visual Search Guide

    Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…

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  18.    Visual GPS Summer Update

    Visual GPS Summer Update

    New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently…

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  19.    Advertising standards and practices on non-discrimination

    Advertising standards and practices on non-discrimination

    This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices…
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  20.    List of Certified Diverse Suppliers for Marketing/Advertising (USA)

    List of Certified Diverse Suppliers for Marketing/Advertising (USA)

    The ANA has curated a list of certified diverse suppliers that work in our…

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  21.    Time to stop covering up our diversity

    Time to stop covering up our diversity

    We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry…

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  22.    LGBTQ Inclusion in Advertising and Media

    LGBTQ Inclusion in Advertising and Media

    The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media. 

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  23.    UK Advertising Needs You

    UK Advertising Needs You

    A showcase for Diversity and Inclusion initiatives in the UK ad industry.

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  24.    Seek out good actors and elevate them

    Seek out good actors and elevate them

    A view by Jerry Daykin, Media Director at GSK Consumer Healthcare

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  25.    There is no general consumer

    There is no general consumer

    A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer

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  26.    Diverse coalitions create breakthrough solutions

    Diverse coalitions create breakthrough solutions

    A view by Jane Wakely, Lead CMO, Mars Incorporated

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  27.    Accelerating to equal

    Accelerating to equal

    A view by Marc Pritchard, Chief Brand Officr, P&G

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  28.    Inclusion starts at home

    Inclusion starts at home

    WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation

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  29.    True equality is a work-in-progress

    True equality is a work-in-progress

    A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard

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  30.    Gillette / ‘First shave’

    Gillette / ‘First shave’

    Gillette reiterates commitment to dispelling harmful gender stereotypes

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  31.    Mattel / ‘Creatable World’

    Mattel / ‘Creatable World’

    Mattel launched a line of gender-inclusive dolls to enable children to express themselves freely.

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  32.    AB InBev / ‘All love is love’

    AB InBev / ‘All love is love’

    Budweiser redesigns its bottles to permit Chinese customers to celebrate all forms of love

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  33.    ANZ Bank / ‘Bank in the name of love’

    ANZ Bank / ‘Bank in the name of love’

    ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival

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  34.    Getting to Equal 2020: The Hidden Value of Culture Makers

    Getting to Equal 2020: The Hidden Value of Culture Makers

    New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would…

    Read more about "Getting to Equal 2020: The Hidden Value of Culture Makers"
  35.    The Economic Costs of Keyword Blacklists for Online Publishers

    The Economic Costs of Keyword Blacklists for Online Publishers

    This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to…

    Read more about "The Economic Costs of Keyword Blacklists for Online Publishers"
  36.    The Inclusion Index

    The Inclusion Index

    Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new…

    Read more about "The Inclusion Index"
  37.    How to create LGBTQ+ inclusive advertising

    How to create LGBTQ+ inclusive advertising

    This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…

    Read more about "How to create LGBTQ+ inclusive advertising"
  38.    A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide

    A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide

    In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence…

    Read more about "A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide"
  39.    Kenzo / My Mutant Brain

    Kenzo / My Mutant Brain

    Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising

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  40.    Lululemon / Modern menswear

    Lululemon / Modern menswear

    Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign

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  41.    Axe / Scent of a man

    Axe / Scent of a man

    How Axe reinvented itself in order to appeal to the modern man

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  42.    Global Attitudes Toward Transgender People

    Global Attitudes Toward Transgender People

    A study revealing attitudes towards transgender people in different…

    Read more about "Global Attitudes Toward Transgender People"
  43.    The Consumer Content Report: Influence in the Digital Age

    The Consumer Content Report: Influence in the Digital Age

    Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what…

    Read more about "The Consumer Content Report: Influence in the Digital Age"
  44.    Understanding Transgender Inclusivity in Advertising

    Understanding Transgender Inclusivity in Advertising

    This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a…

    Read more about "Understanding Transgender Inclusivity in Advertising"