Advertising standards and practices on non-discrimination

The report is based on a survey completed in 2019 and thus precedes the killing of George Floyd which has sparked massive demonstrations and protests against racism and police brutality all over the US, as well as around the globe.

While self-regulatory rules in the majority of markets include the principle of non-discrimination in advertising – as outlined in the following sections of this report – Self-Regulatory Organizations (SROs) are increasingly looking at the issue of racial stereotyping in advertising, some with the view to reassess their rules.

ICAS is planning to conduct a second survey later in 2020 in order to update the current report and to provide an additional in-depth view on how the rules are enforced and what SROs and the advertising industry are doing to fight racism and intolerance in advertising.

The full report can be accessed here.