Posts about Research
All entries
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Diversity & Inclusion
All you need to know about the Global DEI Census 2023
The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…
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Diversity & Inclusion
Spotlight: Consumer insights through a diversity and inclusion lens
Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
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Diversity & Inclusion
Survey finds poor mental health among industry workers
NABS, a UK wellbeing charity for the advertising an media industry, presented the results of a survey that highlights the worrying…
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Diversity & Inclusion
Diversity: From Agency to Ads
R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.
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Agency review & pitching
Brand investment decisions: evolving beyond working / non-working
Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…
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Diversity & Inclusion
Beyond Gender 2: The impact of intersectionality in advertising
The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…
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Diversity & Inclusion
Promoting diversity and inclusion in advertising: a UNICEF playbook
Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…
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Diversity & Inclusion
Inclusive equals results
New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
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Diversity & Inclusion
Industry’s unprecedented show of unity to tackle DEI
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
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Diversity & Inclusion
Unstereotype Alliance 'State of the Industry' report 2021
Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
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Diversity & Inclusion
Gender Bias & Inclusion in Advertising in India
A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…
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Diversity & Inclusion
54% of people don't feel culturally represented in online ads, Facebook study finds
The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…
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Interactive Tool: Gender equality attitudes study 2019
The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality…
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EU's Gender Equality Index 2020
With a score of 67.9 out of 100, the EU is at least 60 years away from reaching complete gender equality, if we continue at the…
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Power of the Black Community - From Moment to Movement
According to "The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse…
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The Diversity Study 2020
Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support
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The Global Economics of Disability 2020
This report explores the size and scope of the Disability Market and how Disability impacts the experiencs of customers and…
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Visual GPS Summer Update
New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently…
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What YouTube ads reveal about gender bias in marketing (2019)
Study uncovers some of the problems around gender representation in YouTube advertising across different verticals
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Advertising standards and practices on non-discrimination
This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices…Read more about "Advertising standards and practices on non-discrimination" -
Study: Consumers follow brand promises on fighting racism and hatred
49% of consumers appreciate brands making efforts to fight racism, hatred and misinformation; 28% believe that brands should lead…
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Getting to Equal 2020: Pride
On the surface, LGBT+ employees in many parts of the world have progressed in the workplace. But Accenture's global research reveals…
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Study: Consumers demand actions from brands to fight racism and hatred
Consumers demand that brands backup statements in support of Black Lives Matter with actions. Using Suzy, a real-time market…
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Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work
This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…
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Gender equality attitudes study
Quantifies the scale of harmful gender-based stereotypes in 10 countries, including Colombia, India, Japan, Kenya, Nigeria, The…
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LGBTQ Inclusion in Advertising and Media
The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media.
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Diversity wins
Report reaffirms the global relevance of the link between diversity and company financial outperformance.
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UK Advertising Needs You
A showcase for Diversity and Inclusion initiatives in the UK ad industry.
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Getting to Equal 2020: The Hidden Value of Culture Makers
New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would…
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The Economic Costs of Keyword Blacklists for Online Publishers
This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to…
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It's in the bag: Black consumer's path to purchase
An analysis of African Americans' growth in purchasing power that makes the case for diversity in…
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Being Black in Corporate America: An Intersectional Exploration
A multifaceted analysis on the obstacles that prevent many black professionals from reaching the C-Suite.
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A Diversity Report for the Advertising/ Marketing Industry
This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members,…
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The Black Pound Report
The research explores how black, asian and minority ethnics (BAME) are represented in society across the advertising and media…
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Media Image Landscape: Age Representation in Online Images
To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online…
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The Inclusion Index
Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new…
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Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…
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AdReaction: Getting gender right
AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media…
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What Women Want
Study by Kantar reports that despite an increased focus on equality, major brands are still not effectively acknowledging…
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Getting To Equal: The Disability Inclusion Advantage
New research from Accenture, in partnership with Disability:IN and the American Association of People with Disabilities (AAPD),…
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Depictions, perceptions and harm (2018)
An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be…
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A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide
In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence…
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Global Attitudes Toward Transgender People
A study revealing attitudes towards transgender people in different…
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Elastic Generation: The Female Edit
Report exploring the lifestyles and attitudes of British women aged between 53 and 72.
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Gender Bias in Advertising: Research, Trends and New Visual Language
In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in…
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Understanding Transgender Inclusivity in Advertising
This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a…