This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino.
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Three studies by the Association of National Advertisers in the United States conducted in 2019 help provide an understanding of diversity at US-based brands:
- ANA Member CMOs: Gender and ethnic diversity of the CMO/CMO-equivalent at 820 ANA member client-side marketer company members.
- ANA Overall Membership: Gender and ethnic diversity of the overall ANA membership, representing 15,306 individuals who provided gender identity and 13,781 who provided ethnic diversity information.
- ANA Board of Director and AIMM Company Marketing Departments: Gender and ethnic diversity among the U.S.-based marketing departments of 26 ANA board and AIMM member companies. Nineteen ANA board members and seven AIMM members participated, representing 13,078 marketers in total. This analysis includes information on sexual orientation and disabilities. There is also learning on key action steps that have helped improve diversity within marketing departments.
The report is available for download here.