Posts about Disability

Recently added

All entries

  1.    Inclusion is the future for brand growth
    Marketing technologyMarketing technologyConsumer insightMarketing technology

    Inclusion is the future for brand growth

    Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…

    Read more about "Inclusion is the future for brand growth"
  2.    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
    Digital policyCreativityAI

    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing

    The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…

    Read more about "In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing"
  3.    Geena Davis Institute: ‘The Power of Portrayal’ report
    Diversity & Inclusion

    Geena Davis Institute: ‘The Power of Portrayal’ report

    The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…

    Read more about "Geena Davis Institute: ‘The Power of Portrayal’ report"
  4.    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
    Diversity & Inclusion

    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study

    The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…

    Read more about "Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study"
  5.    Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit
    Diversity & Inclusion

    Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit

    This case study was originally published in the WFA DEI in Content Production guide (June…

    Read more about "Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit"
  6.    The Good Insight: study on how DEI drives higher Glassdoor scores
    Diversity & Inclusion

    The Good Insight: study on how DEI drives higher Glassdoor scores

    The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a…

    Read more about "The Good Insight: study on how DEI drives higher Glassdoor scores"
  7.    Unstereotype Alliance: ‘State of the Industry' report 2023
    Diversity & Inclusion

    Unstereotype Alliance: ‘State of the Industry' report 2023

    The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…

    Read more about "Unstereotype Alliance: ‘State of the Industry' report 2023"
  8.    Unilever: Unstereotype influencer brand content

    Unilever: Unstereotype influencer brand content

    Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…

    Read more about "Unilever: Unstereotype influencer brand content"
  9.    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
    Diversity & Inclusion

    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign

    The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…

    Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"
  10.    All you need to know about the Global DEI Census 2023
    Diversity & Inclusion

    All you need to know about the Global DEI Census 2023

    The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…

    Read more about "All you need to know about the Global DEI Census 2023"
  11.    Making the numbers count
    Diversity & Inclusion

    Making the numbers count

    Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…

    Read more about "Making the numbers count"
  12.    WFA names new Global Diversity Ambassadors
    Diversity & Inclusion

    WFA names new Global Diversity Ambassadors

    Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…

    Read more about "WFA names new Global Diversity Ambassadors"
  13.    Consumer Insights needs an inclusive approach too
    Diversity & InclusionConsumer insightData & analytics

    Consumer Insights needs an inclusive approach too

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

    Read more about "Consumer Insights needs an inclusive approach too"
  14.    Inclusive marketing is just better marketing
    Diversity & Inclusion

    Inclusive marketing is just better marketing

    Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…

    Read more about "Inclusive marketing is just better marketing"
  15.    Inclusive Marketing - Why representation matters to your customers and your brand
    Diversity & Inclusion

    Inclusive Marketing - Why representation matters to your customers and your brand

    A WFA session around how to embed true representation across the entire marketing process

    Read more about "Inclusive Marketing - Why representation matters to your customers and your brand"
  16.    Spotlight: Consumer insights through a diversity and inclusion lens
    Diversity & Inclusion

    Spotlight: Consumer insights through a diversity and inclusion lens

    Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…

    Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"
  17.    Case study | Motor Neurone Disease New Zealand: David’s Unusables

    Case study | Motor Neurone Disease New Zealand: David’s Unusables

    Non-profit hijacks online auction platform to educate about the effects of Motor Neurone Disease.

    This article was…

    Read more about "Case study | Motor Neurone Disease New Zealand: David’s Unusables"
  18.    Case study | Dell & Intel: I Will Always Be Me
    Diversity & Inclusion

    Case study | Dell & Intel: I Will Always Be Me

    Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

    This article was originally…

    Read more about "Case study | Dell & Intel: I Will Always Be Me"
  19.    Case study | Lacoste: The Théo Curin Collection
    Diversity & Inclusion

    Case study | Lacoste: The Théo Curin Collection

    Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

    This article was originally…

    Read more about "Case study | Lacoste: The Théo Curin Collection"
  20.    Challenging the stigma around disability

    Challenging the stigma around disability

    Barclay’s This is Me initiative challenges the stigma around disability and mental health in the…

    Read more about "Challenging the stigma around disability"
  21.    Setting goals and targets on Disability Inclusion

    Setting goals and targets on Disability Inclusion

    Over 15% of the global population live with a disability, but they are still the largest under-represented group in the world. To…

    Read more about "Setting goals and targets on Disability Inclusion"
  22.    Case study | Xbox: Therapeutic Play
    Diversity & Inclusion

    Case study | Xbox: Therapeutic Play

    Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…

    Read more about "Case study | Xbox: Therapeutic Play"
  23.    Case study | Pilsen Callao: E-nterpreters
    Diversity & Inclusion

    Case study | Pilsen Callao: E-nterpreters

    Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…

    Read more about "Case study | Pilsen Callao: E-nterpreters"
  24.    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…

    Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"
  25.    New guide addressing Diversity & Inclusion in brand safety
    Diversity & Inclusion

    New guide addressing Diversity & Inclusion in brand safety

    The guide has been developed by the European Association of Communication Agencies (EACA)

    Read more about "New guide addressing Diversity & Inclusion in brand safety"
  26.    Beyond Gender 2: The impact of intersectionality in advertising
    Diversity & Inclusion

    Beyond Gender 2: The impact of intersectionality in advertising

    The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…

    Read more about "Beyond Gender 2: The impact of intersectionality in advertising"
  27.    Promoting diversity and inclusion in advertising: a UNICEF playbook
    Diversity & Inclusion

    Promoting diversity and inclusion in advertising: a UNICEF playbook

    Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…

    Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"
  28.    Industry’s unprecedented show of unity to tackle DEI
    Diversity & Inclusion

    Industry’s unprecedented show of unity to tackle DEI

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…

    Read more about "Industry’s unprecedented show of unity to tackle DEI"
  29.    Case study | Warner Music Group: Saylists
    Diversity & Inclusion

    Case study | Warner Music Group: Saylists

    Record label teams up with Apple Music to offer speech therapy for kids through its songs

    This article was originally…

    Read more about "Case study | Warner Music Group: Saylists"
  30.    Unstereotype Alliance 'State of the Industry' report 2021
    Diversity & Inclusion

    Unstereotype Alliance 'State of the Industry' report 2021

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  31.    Case study | Samsung: Tallk
    Diversity & Inclusion

    Case study | Samsung: Tallk

    Consumer electronics giant launches app to help those with ALS communicate via its tablet devices

    This…
    Read more about "Case study | Samsung: Tallk"
  32.    Gender Bias & Inclusion in Advertising in India
    Diversity & Inclusion

    Gender Bias & Inclusion in Advertising in India

    A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…

    Read more about "Gender Bias & Inclusion in Advertising in India"
  33.    Case study | Dove: Show Us. It's On Us
    Diversity & Inclusion

    Case study | Dove: Show Us. It's On Us

    FMCG giant spurs brands to be more inclusive by funding diverse casting costs

    This article was originally published…

    Read more about "Case study | Dove: Show Us. It's On Us"
  34.    Delivering diversity is a must-pass test
    Diversity & Inclusion

    Delivering diversity is a must-pass test

    The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…

    Read more about "Delivering diversity is a must-pass test"
  35.    54% of people don't feel culturally represented in online ads, Facebook study finds
    Diversity & Inclusion

    54% of people don't feel culturally represented in online ads, Facebook study finds

    The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…

    Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"
  36.    Insight & Strategy: Google Creatability

    Insight & Strategy: Google Creatability

    How Google used the power of the web and AI to improve the accessibility of art and music

    This article was originally…

    Read more about "Insight & Strategy: Google Creatability"
  37.    Case study | Dove: Women like us

    Case study | Dove: Women like us

    Personal care brand partners with stock image supplier to challenge public perception of women

    This article was originally…

    Read more about "Case study | Dove: Women like us"
  38.    Inclusive Visual Search Guide
    Data & analytics

    Inclusive Visual Search Guide

    Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…

    Read more about "Inclusive Visual Search Guide"
  39.    Visual GPS Summer Update

    Visual GPS Summer Update

    New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently…

    Read more about "Visual GPS Summer Update"
  40.    Advertising standards and practices on non-discrimination

    Advertising standards and practices on non-discrimination

    This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices…
    Read more about "Advertising standards and practices on non-discrimination"
  41.    List of Certified Diverse Suppliers for Marketing/Advertising (USA)

    List of Certified Diverse Suppliers for Marketing/Advertising (USA)

    The ANA has curated a list of certified diverse suppliers that work in our…

    Read more about "List of Certified Diverse Suppliers for Marketing/Advertising (USA)"
  42.    Time to stop covering up our diversity

    Time to stop covering up our diversity

    We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry…

    Read more about "Time to stop covering up our diversity"
  43.    Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work

    Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work

    This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…

    Read more about "Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work"
  44.    UK Advertising Needs You

    UK Advertising Needs You

    A showcase for Diversity and Inclusion initiatives in the UK ad industry.

    Read more about "UK Advertising Needs You"
  45.    Microsoft / ‘We all win’

    Microsoft / ‘We all win’

    Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.

    Read more about "Microsoft / ‘We all win’"
  46.    Ikea / ‘ThisAbles’

    Ikea / ‘ThisAbles’

    Ikea Israel developed a range of add-ons that people with disabilities can attach to their existing Ikea furniture to make it work…

    Read more about "Ikea / ‘ThisAbles’"
  47.    Seek out good actors and elevate them

    Seek out good actors and elevate them

    A view by Jerry Daykin, Media Director at GSK Consumer Healthcare

    Read more about "Seek out good actors and elevate them"
  48.    There is no general consumer

    There is no general consumer

    A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer

    Read more about "There is no general consumer"
  49.    Diverse coalitions create breakthrough solutions

    Diverse coalitions create breakthrough solutions

    A view by Jane Wakely, Lead CMO, Mars Incorporated

    Read more about "Diverse coalitions create breakthrough solutions"
  50.    Accelerating to equal

    Accelerating to equal

    A view by Marc Pritchard, Chief Brand Officr, P&G

    Read more about "Accelerating to equal"
  51.    Inclusion starts at home

    Inclusion starts at home

    WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation

    Read more about "Inclusion starts at home"
  52.    True equality is a work-in-progress

    True equality is a work-in-progress

    A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard

    Read more about "True equality is a work-in-progress"
  53.    Microsoft / ‘We all win’

    Microsoft / ‘We all win’

    Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.

    Read more about "Microsoft / ‘We all win’"
  54.    Getting to Equal 2020: The Hidden Value of Culture Makers

    Getting to Equal 2020: The Hidden Value of Culture Makers

    New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would…

    Read more about "Getting to Equal 2020: The Hidden Value of Culture Makers"
  55.    Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…

    Read more about "Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads"
  56.    Getting To Equal: The Disability Inclusion Advantage

    Getting To Equal: The Disability Inclusion Advantage

    New research from Accenture, in partnership with Disability:IN and the American Association of People with Disabilities (AAPD),…

    Read more about "Getting To Equal: The Disability Inclusion Advantage"
  57.    The Consumer Content Report: Influence in the Digital Age

    The Consumer Content Report: Influence in the Digital Age

    Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what…

    Read more about "The Consumer Content Report: Influence in the Digital Age"