Posts about Disability
All entries
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Diversity & InclusionCreativityBrand purpose
Reflections on 2024: Inclusion, Innovation, and the Future of Marketing
In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
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Marketing technologyMarketing technologyConsumer insightMarketing technology
Inclusion is the future for brand growth
Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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Diversity & Inclusion
Geena Davis Institute: ‘The Power of Portrayal’ report
The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…
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Diversity & Inclusion
Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…
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Diversity & Inclusion
Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit
This case study was originally published in the WFA DEI in Content Production guide (June…
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Diversity & Inclusion
The Good Insight: study on how DEI drives higher Glassdoor scores
The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a…
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Diversity & Inclusion
Unstereotype Alliance: ‘State of the Industry' report 2023
The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…
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Unilever: Unstereotype influencer brand content
Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…
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Diversity & Inclusion
Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…
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Diversity & Inclusion
All you need to know about the Global DEI Census 2023
The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…
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Diversity & Inclusion
Making the numbers count
Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
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Diversity & Inclusion
WFA names new Global Diversity Ambassadors
Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…
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Diversity & InclusionConsumer insightData & analytics
Consumer Insights needs an inclusive approach too
Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
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Diversity & Inclusion
Inclusive marketing is just better marketing
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
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Diversity & Inclusion
Inclusive Marketing - Why representation matters to your customers and your brand
A WFA session around how to embed true representation across the entire marketing process
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Diversity & Inclusion
Spotlight: Consumer insights through a diversity and inclusion lens
Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
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Case study | Motor Neurone Disease New Zealand: David’s Unusables
Non-profit hijacks online auction platform to educate about the effects of Motor Neurone Disease.
This article was…
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Diversity & Inclusion
Case study | Dell & Intel: I Will Always Be Me
Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.
This article was originally…
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Diversity & Inclusion
Case study | Lacoste: The Théo Curin Collection
Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection
This article was originally…
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Challenging the stigma around disability
Barclay’s This is Me initiative challenges the stigma around disability and mental health in the…
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Setting goals and targets on Disability Inclusion
Over 15% of the global population live with a disability, but they are still the largest under-represented group in the world. To…
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Diversity & Inclusion
Case study | Xbox: Therapeutic Play
Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…
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Diversity & Inclusion
Case study | Pilsen Callao: E-nterpreters
Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…
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World Economic Forum new benchmark on diversity and inclusion in media and entertainment
The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…
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Diversity & Inclusion
New guide addressing Diversity & Inclusion in brand safety
The guide has been developed by the European Association of Communication Agencies (EACA)
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Diversity & Inclusion
Beyond Gender 2: The impact of intersectionality in advertising
The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…
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Diversity & Inclusion
Promoting diversity and inclusion in advertising: a UNICEF playbook
Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…
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Diversity & Inclusion
Industry’s unprecedented show of unity to tackle DEI
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
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Diversity & Inclusion
Case study | Warner Music Group: Saylists
Record label teams up with Apple Music to offer speech therapy for kids through its songs
This article was originally…
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Diversity & Inclusion
Unstereotype Alliance 'State of the Industry' report 2021
Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
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Diversity & Inclusion
Case study | Samsung: Tallk
Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
This… -
Diversity & Inclusion
Gender Bias & Inclusion in Advertising in India
A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…
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Diversity & Inclusion
Case study | Dove: Show Us. It's On Us
FMCG giant spurs brands to be more inclusive by funding diverse casting costs
This article was originally published…
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Diversity & Inclusion
Delivering diversity is a must-pass test
The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…
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Diversity & Inclusion
54% of people don't feel culturally represented in online ads, Facebook study finds
The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…
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Insight & Strategy: Google Creatability
How Google used the power of the web and AI to improve the accessibility of art and music
This article was originally…
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Case study | Dove: Women like us
Personal care brand partners with stock image supplier to challenge public perception of womenRead more about "Case study | Dove: Women like us"This article was originally…
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Data & analytics
Inclusive Visual Search Guide
Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…
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Visual GPS Summer Update
New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently…
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Advertising standards and practices on non-discrimination
This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices…Read more about "Advertising standards and practices on non-discrimination" -
List of Certified Diverse Suppliers for Marketing/Advertising (USA)
The ANA has curated a list of certified diverse suppliers that work in our…
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Time to stop covering up our diversity
We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry…
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Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work
This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…
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UK Advertising Needs You
A showcase for Diversity and Inclusion initiatives in the UK ad industry.
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Microsoft / ‘We all win’
Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
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Ikea / ‘ThisAbles’
Ikea Israel developed a range of add-ons that people with disabilities can attach to their existing Ikea furniture to make it work…
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Seek out good actors and elevate them
A view by Jerry Daykin, Media Director at GSK Consumer Healthcare
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There is no general consumer
A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer
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Diverse coalitions create breakthrough solutions
A view by Jane Wakely, Lead CMO, Mars Incorporated
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Accelerating to equal
A view by Marc Pritchard, Chief Brand Officr, P&G
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Inclusion starts at home
WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
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True equality is a work-in-progress
A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
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Microsoft / ‘We all win’
Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
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Getting to Equal 2020: The Hidden Value of Culture Makers
New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would…
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Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…
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Getting To Equal: The Disability Inclusion Advantage
New research from Accenture, in partnership with Disability:IN and the American Association of People with Disabilities (AAPD),…
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The Consumer Content Report: Influence in the Digital Age
Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what…