Posts about Disability
All entries
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Inclusive MarketingHow will the cultural events of 2024 define your 2025?
Read more about "How will the cultural events of 2024 define your 2025?"2024 has been a whirlwind year of changes and challenges. WFA strategic partners, Creative Equals, share four key cultural…
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Inclusive MarketingContent & InnovationCreativityBrand purposeReflections on 2024: Inclusion, Innovation, and the Future of Marketing
Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
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Marketing technologyMarketing technologyConsumer insightMarketing technologyInclusion is the future for brand growth
Read more about "Inclusion is the future for brand growth"Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
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Digital policyCreativityAIIn case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
Read more about "In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing"The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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Inclusive MarketingGeena Davis Institute: ‘The Power of Portrayal’ report
Read more about "Geena Davis Institute: ‘The Power of Portrayal’ report"The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…
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Inclusive MarketingUnstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
Read more about "Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study"The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…
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Inclusive MarketingCase study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit
Read more about "Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit"This case study was originally published in the WFA DEI in Content Production guide (June…
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Inclusive MarketingThe Good Insight: study on how DEI drives higher Glassdoor scores
Read more about "The Good Insight: study on how DEI drives higher Glassdoor scores"The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a…
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Inclusive MarketingUnstereotype Alliance: ‘State of the Industry' report 2023
Read more about "Unstereotype Alliance: ‘State of the Industry' report 2023"The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…
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Unilever: Unstereotype influencer brand content
Read more about "Unilever: Unstereotype influencer brand content"Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…
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Inclusive MarketingUnstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…
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Inclusive MarketingAll you need to know about the Global DEI Census 2023
Read more about "All you need to know about the Global DEI Census 2023"The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…
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Inclusive MarketingMaking the numbers count
Read more about "Making the numbers count"Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
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Inclusive MarketingWFA names new Global Diversity Ambassadors
Read more about "WFA names new Global Diversity Ambassadors"Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…
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Inclusive MarketingConsumer insightData & analyticsConsumer Insights needs an inclusive approach too
Read more about "Consumer Insights needs an inclusive approach too"Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
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Inclusive MarketingInclusive marketing is just better marketing
Read more about "Inclusive marketing is just better marketing"Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
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Inclusive MarketingInclusive Marketing - Why representation matters to your customers and your brand
Read more about "Inclusive Marketing - Why representation matters to your customers and your brand"A WFA session around how to embed true representation across the entire marketing process
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Inclusive MarketingSpotlight: Consumer insights through a diversity and inclusion lens
Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
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Case study | Motor Neurone Disease New Zealand: David’s Unusables
Read more about "Case study | Motor Neurone Disease New Zealand: David’s Unusables"Non-profit hijacks online auction platform to educate about the effects of Motor Neurone Disease.
This article was…
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Inclusive MarketingCase study | Dell & Intel: I Will Always Be Me
Read more about "Case study | Dell & Intel: I Will Always Be Me"Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.
This article was originally…
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Inclusive MarketingCase study | Lacoste: The Théo Curin Collection
Read more about "Case study | Lacoste: The Théo Curin Collection"Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection
This article was originally…
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Challenging the stigma around disability
Read more about "Challenging the stigma around disability"Barclay’s This is Me initiative challenges the stigma around disability and mental health in the…
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Setting goals and targets on Disability Inclusion
Read more about "Setting goals and targets on Disability Inclusion"Over 15% of the global population live with a disability, but they are still the largest under-represented group in the world. To…
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Inclusive MarketingCase study | Xbox: Therapeutic Play
Read more about "Case study | Xbox: Therapeutic Play"Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…
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Inclusive MarketingCase study | Pilsen Callao: E-nterpreters
Read more about "Case study | Pilsen Callao: E-nterpreters"Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…
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World Economic Forum new benchmark on diversity and inclusion in media and entertainment
Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…
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Inclusive MarketingNew guide addressing Diversity & Inclusion in brand safety
Read more about "New guide addressing Diversity & Inclusion in brand safety"The guide has been developed by the European Association of Communication Agencies (EACA)
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Inclusive MarketingBeyond Gender 2: The impact of intersectionality in advertising
Read more about "Beyond Gender 2: The impact of intersectionality in advertising"The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…
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Inclusive MarketingPromoting diversity and inclusion in advertising: a UNICEF playbook
Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…
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Inclusive MarketingIndustry’s unprecedented show of unity to tackle DEI
Read more about "Industry’s unprecedented show of unity to tackle DEI"More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
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Inclusive MarketingCase study | Warner Music Group: Saylists
Read more about "Case study | Warner Music Group: Saylists"Record label teams up with Apple Music to offer speech therapy for kids through its songs
This article was originally…
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Inclusive MarketingUnstereotype Alliance 'State of the Industry' report 2021
Read more about "Unstereotype Alliance 'State of the Industry' report 2021"Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
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Inclusive MarketingCase study | Samsung: Tallk
Read more about "Case study | Samsung: Tallk"Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
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Inclusive MarketingGender Bias & Inclusion in Advertising in India
Read more about "Gender Bias & Inclusion in Advertising in India"A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…
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Inclusive MarketingCase study | Dove: Show Us. It's On Us
Read more about "Case study | Dove: Show Us. It's On Us"FMCG giant spurs brands to be more inclusive by funding diverse casting costs
This article was originally published…
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Inclusive MarketingDelivering diversity is a must-pass test
Read more about "Delivering diversity is a must-pass test"The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…
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Inclusive Marketing54% of people don't feel culturally represented in online ads, Facebook study finds
Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…
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Insight & Strategy: Google Creatability
Read more about "Insight & Strategy: Google Creatability"How Google used the power of the web and AI to improve the accessibility of art and music
This article was originally…
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Case study | Dove: Women like us
Personal care brand partners with stock image supplier to challenge public perception of womenRead more about "Case study | Dove: Women like us"This article was originally…
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Data & analyticsInclusive Visual Search Guide
Read more about "Inclusive Visual Search Guide"Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…
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Visual GPS Summer Update
Read more about "Visual GPS Summer Update"New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently…
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Advertising standards and practices on non-discrimination
This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices…Read more about "Advertising standards and practices on non-discrimination" -
List of Certified Diverse Suppliers for Marketing/Advertising (USA)
Read more about "List of Certified Diverse Suppliers for Marketing/Advertising (USA)"The ANA has curated a list of certified diverse suppliers that work in our…
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Time to stop covering up our diversity
Read more about "Time to stop covering up our diversity"We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry…
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Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work
Read more about "Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work"This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…
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UK Advertising Needs You
Read more about "UK Advertising Needs You"A showcase for Diversity and Inclusion initiatives in the UK ad industry.
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Microsoft / ‘We all win’
Read more about "Microsoft / ‘We all win’"Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
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Ikea / ‘ThisAbles’
Read more about "Ikea / ‘ThisAbles’"Ikea Israel developed a range of add-ons that people with disabilities can attach to their existing Ikea furniture to make it work…
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Seek out good actors and elevate them
Read more about "Seek out good actors and elevate them"A view by Jerry Daykin, Media Director at GSK Consumer Healthcare
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There is no general consumer
Read more about "There is no general consumer"A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer
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Diverse coalitions create breakthrough solutions
Read more about "Diverse coalitions create breakthrough solutions"A view by Jane Wakely, Lead CMO, Mars Incorporated
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Accelerating to equal
Read more about "Accelerating to equal"A view by Marc Pritchard, Chief Brand Officr, P&G
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Inclusion starts at home
Read more about "Inclusion starts at home"WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
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True equality is a work-in-progress
Read more about "True equality is a work-in-progress"A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
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Microsoft / ‘We all win’
Read more about "Microsoft / ‘We all win’"Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
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Getting to Equal 2020: The Hidden Value of Culture Makers
Read more about "Getting to Equal 2020: The Hidden Value of Culture Makers"New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would…
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Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
Read more about "Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads"This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…
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Getting To Equal: The Disability Inclusion Advantage
Read more about "Getting To Equal: The Disability Inclusion Advantage"New research from Accenture, in partnership with Disability:IN and the American Association of People with Disabilities (AAPD),…
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The Consumer Content Report: Influence in the Digital Age
Read more about "The Consumer Content Report: Influence in the Digital Age"Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what…