Posts about Guides
All entries
-
Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q1
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
-
Unilever: Unstereotype influencer brand content
Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…
-
Diversity & Inclusion
Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…
-
Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology
Media Forum Meeting Overview (20th October 2022)
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
-
Diversity & Inclusion
Inclusive marketing is just better marketing
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
-
Brand safetyChannelsBrand safetySelf-regulation
Benchmark: Tracking media in-feed on social platforms
WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
-
ChannelsMarketing effectiveness
Benchmark: Purchase funnel media investment allocation for fast moving CPGs
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
-
Diversity & Inclusion
Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…
-
Diversity & Inclusion
New guide addressing Diversity & Inclusion in brand safety
The guide has been developed by the European Association of Communication Agencies (EACA)
-
Diversity & Inclusion
BRIM: Black Representation in Marketing
A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
-
Data & analytics
Inclusive Visual Search Guide
Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…
-
50 things to create a more anti-racist workplace
Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist…
-
Shadow pandemic business toolkit
Support tools for businesses in managing domestic violence during COVID-19
-
UK Advertising Needs You
A showcase for Diversity and Inclusion initiatives in the UK ad industry.
-
COVID-19: Promoting positive gender roles in marketing and advertising
Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address…
-
How to create LGBTQ+ inclusive advertising
This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…
-
Depictions, perceptions and harm (2018)
An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be…
-
Gender Bias in Advertising: Research, Trends and New Visual Language
In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in…
-
Understanding Transgender Inclusivity in Advertising
This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a…