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  1.    Benchmark: Purchase funnel media investment allocation for fast moving CPGs
    ChannelsMarketing effectiveness

    Benchmark: Purchase funnel media investment allocation for fast moving CPGs

    A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…

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  2.    Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
    Diversity & Inclusion

    Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion

    Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…

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  3.    New guide addressing Diversity & Inclusion in brand safety
    Diversity & Inclusion

    New guide addressing Diversity & Inclusion in brand safety

    The guide has been developed by the European Association of Communication Agencies (EACA)

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  4.    BRIM: Black Representation in Marketing
    Diversity & Inclusion

    BRIM: Black Representation in Marketing

    A new UK cross-industry initiative to improve the representation of Black people in marketing.

    Create meaningful change by…

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  5.    Inclusive Visual Search Guide
    Data & analytics

    Inclusive Visual Search Guide

    Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…

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  6.    50 things to create a more anti-racist workplace

    50 things to create a more anti-racist workplace

    Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist…

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  7.    Shadow pandemic business toolkit

    Shadow pandemic business toolkit

    Support tools for businesses in managing domestic violence during COVID-19

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  8.    UK Advertising Needs You

    UK Advertising Needs You

    A showcase for Diversity and Inclusion initiatives in the UK ad industry.

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  9.    COVID-19: Promoting positive gender roles in marketing and advertising

    COVID-19: Promoting positive gender roles in marketing and advertising

    Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address…

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  10.    How to create LGBTQ+ inclusive advertising

    How to create LGBTQ+ inclusive advertising

    This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…

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  11.    Depictions, perceptions and harm (2018)

    Depictions, perceptions and harm (2018)

    An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be…

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  12.    Gender Bias in Advertising: Research, Trends and New Visual Language

    Gender Bias in Advertising: Research, Trends and New Visual Language

    In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in…

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  13.    Understanding Transgender Inclusivity in Advertising

    Understanding Transgender Inclusivity in Advertising

    This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a…

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