Posts about Guides
All entries
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Diversity & InclusionCreativityBrand purpose
Reflections on 2024: Inclusion, Innovation, and the Future of Marketing
In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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Diversity & Inclusion
Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit
This case study was originally published in the WFA DEI in Content Production guide (June…
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Diversity & Inclusion
Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty
This case study was originally published in the WFA DEI in Content Production guide (June…
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Unilever: Unstereotype influencer brand content
Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…
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Diversity & Inclusion
Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…
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Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology
Media Forum Meeting Overview (20th October 2022)
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Diversity & Inclusion
Inclusive marketing is just better marketing
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
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Brand safetyChannelsBrand safetySelf-regulation
Benchmark: Tracking media in-feed on social platforms
WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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ChannelsMarketing effectiveness
Benchmark: Purchase funnel media investment allocation for fast moving CPGs
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
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Diversity & Inclusion
Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…
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Diversity & Inclusion
New guide addressing Diversity & Inclusion in brand safety
The guide has been developed by the European Association of Communication Agencies (EACA)
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Diversity & Inclusion
BRIM: Black Representation in Marketing
A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
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Data & analytics
Inclusive Visual Search Guide
Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…
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50 things to create a more anti-racist workplace
Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist…
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Shadow pandemic business toolkit
Support tools for businesses in managing domestic violence during COVID-19
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UK Advertising Needs You
A showcase for Diversity and Inclusion initiatives in the UK ad industry.
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COVID-19: Promoting positive gender roles in marketing and advertising
Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address…
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How to create LGBTQ+ inclusive advertising
This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…
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Depictions, perceptions and harm (2018)
An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be…
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Gender Bias in Advertising: Research, Trends and New Visual Language
In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in…
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Understanding Transgender Inclusivity in Advertising
This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a…