COVID-19: Promoting positive gender roles in marketing and advertising

COVID-19: Promoting positive gender roles in marketing and advertising

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Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address the impacts of COVID-19

Article details

  • Unicef

  • UN Women

5 April 2020

The report covers considerations for avoiding harmful gender stereotypes during the COVID-19 crisis, with a particular focus on:

  • Depicting work practices
  • Depicting education at home
  • Depicting household tasks and burden of care
  • Communicating options for home exercise and personal health

The document can be downloaded here.

Article details

  • Unicef

  • UN Women

5 April 2020