BRIM: Black Representation in Marketing

BRIM: Black Representation in Marketing

1 minute read

A new UK cross-industry initiative to improve the representation of Black people in marketing.

Create meaningful change by re-evaluating your own practices and taking action today. BRiM provides actionable advice to help anyone, no matter their level, improve the representation of Black people in marketing.

Article details

  • Author:WFA

    WFA

29 June 2021

This framework provides principles, commitments and tools for everyone in the industry to champion the fair representation of Black people in marketing. It’s important to consider intersectionality when reviewing the principles and commitments, to ensure the plurality of experiences are understood.

For more details and to access the framework click here.

Article details

  • Author:WFA

    WFA

29 June 2021