Posts about Case Studies

Recently added

All entries

  1.    Beyond reverse mentoring: avoiding age-bias in recruitment

    Beyond reverse mentoring: avoiding age-bias in recruitment

    The creative marketing agency RAPP mentorship program to help bridge the gaps between older and younger generations.

    Read more about "Beyond reverse mentoring: avoiding age-bias in recruitment"
  2.    Getting support to overcome ageism in the workplace

    Getting support to overcome ageism in the workplace

    Greys Matter was established to support businesses in their journey to become fully Inclusive and Fair. 

    Read more about "Getting support to overcome ageism in the workplace"
  3.    Creating frameworks to encourage taking care of mental health

    Creating frameworks to encourage taking care of mental health

    Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an…

    Read more about "Creating frameworks to encourage taking care of mental health"
  4.    Providing tools for employees’ mental health

    Providing tools for employees’ mental health

    EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of…

    Read more about "Providing tools for employees’ mental health"
  5.    Addressing the stigma around mental health

    Addressing the stigma around mental health

    In 2021, Publicis Groupe rebranded Personal Leave as Wellbeing Leave, in recognition that when people get sick, it can be for…

    Read more about "Addressing the stigma around mental health"
  6.    Empowering people to be LGBTQ+ allies and role models

    Empowering people to be LGBTQ+ allies and role models

    Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and…

    Read more about "Empowering people to be LGBTQ+ allies and role models"
  7.    Creating programmes dedicated to specific ethnic minorities

    Creating programmes dedicated to specific ethnic minorities

    Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal…

    Read more about "Creating programmes dedicated to specific ethnic minorities"
  8.    Educating all on racial inequity and bias

    Educating all on racial inequity and bias

    Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as…

    Read more about "Educating all on racial inequity and bias"
  9.    Supporting employees balance work and life responsibilities

    Supporting employees balance work and life responsibilities

    Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities,…

    Read more about "Supporting employees balance work and life responsibilities"
  10.    Adopting policies that benefit all caregivers

    Adopting policies that benefit all caregivers

    Companies should think of adopting policies that benefit parents and employees providing care to aging or sick relatives alike.

    Read more about "Adopting policies that benefit all caregivers"
  11.    Making DEI a top area of focus

    Making DEI a top area of focus

    To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I…

    Read more about "Making DEI a top area of focus"
  12.    Setting up country-specific ERGs

    Setting up country-specific ERGs

    It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable…

    Read more about "Setting up country-specific ERGs"
  13.    Case study | L'Oréal: Transformation
    Diversity & Inclusion

    Case study | L'Oréal: Transformation

    Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.

    This…

    Read more about "Case study | L'Oréal: Transformation"
  14.    Case study | Libresse: Vulva Kebaya
    Diversity & Inclusion

    Case study | Libresse: Vulva Kebaya

    Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female…

    Read more about "Case study | Libresse: Vulva Kebaya"
  15.    Case study | Xbox: Therapeutic Play
    Diversity & Inclusion

    Case study | Xbox: Therapeutic Play

    Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…

    Read more about "Case study | Xbox: Therapeutic Play"
  16.    Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness

    Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

    Read more about "Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"
  17.    Insight & Strategy: Don’t Ever Leave Me

    Insight & Strategy: Don’t Ever Leave Me

    Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…

    Read more about "Insight & Strategy: Don’t Ever Leave Me"
  18.    Insight & Strategy: Real Birth Announcements
    Diversity & Inclusion

    Insight & Strategy: Real Birth Announcements

    Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…

    Read more about "Insight & Strategy: Real Birth Announcements"
  19.    Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes

    Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes

    How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health

    This article was…

    Read more about "Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes"
  20.    New guide addressing Diversity & Inclusion in brand safety
    Diversity & Inclusion

    New guide addressing Diversity & Inclusion in brand safety

    The guide has been developed by the European Association of Communication Agencies (EACA)

    Read more about "New guide addressing Diversity & Inclusion in brand safety"
  21.    Case study| Cadbury Celebrations: #MyFirstRakhi
    Diversity & Inclusion

    Case study| Cadbury Celebrations: #MyFirstRakhi

    Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.

    This…

    Read more about "Case study| Cadbury Celebrations: #MyFirstRakhi"
  22.    Insight & Strategy | Chanel 4: Super. Human.
    Diversity & Inclusion

    Insight & Strategy | Chanel 4: Super. Human.

    How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…

    Read more about "Insight & Strategy | Chanel 4: Super. Human."
  23.    Insight & Strategy: Naming the Invisible by Digital Birth Registration
    Diversity & Inclusion

    Insight & Strategy: Naming the Invisible by Digital Birth Registration

    How a telco proved the power of connectivity by registering undocumented children in Pakistan

    This article was originally…

    Read more about "Insight & Strategy: Naming the Invisible by Digital Birth Registration"
  24.    Case study | Banco Pichicha: The Unseen Players
    Diversity & Inclusion

    Case study | Banco Pichicha: The Unseen Players

    Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…

    Read more about "Case study | Banco Pichicha: The Unseen Players"
  25.    Case study | Degree: Trainers For Hire
    Diversity & Inclusion

    Case study | Degree: Trainers For Hire

    Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

    This article was originally…

    Read more about "Case study | Degree: Trainers For Hire"
  26.    Case study | Mercado Libre: New Iconic Kisses
    Diversity & Inclusion

    Case study | Mercado Libre: New Iconic Kisses

    Online marketplace recreates iconic kisses with LGBTQ+ couples

    This article was originally published in Contagious I/O…

    Read more about "Case study | Mercado Libre: New Iconic Kisses"
  27.    Innovation at Cannes
    Creativity

    Innovation at Cannes

    Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…

    Read more about "Innovation at Cannes"
  28.    Case study | Budweiser: Future Official Sponsors of the NWSL
    Diversity & Inclusion

    Case study | Budweiser: Future Official Sponsors of the NWSL

    Beer brand closes gender pay gap by driving the call to action in sports sponsorship

    This article…

    Read more about "Case study | Budweiser: Future Official Sponsors of the NWSL"
  29.    Case study | Google: Search Black-owned
    Diversity & Inclusion

    Case study | Google: Search Black-owned

    Search engine introduces feature to help black-owned businesses by making them more searchable

    This article was originally…

    Read more about "Case study | Google: Search Black-owned"
  30.    BRIM: Black Representation in Marketing
    Diversity & Inclusion

    BRIM: Black Representation in Marketing

    A new UK cross-industry initiative to improve the representation of Black people in marketing.

    Create meaningful change by…

    Read more about "BRIM: Black Representation in Marketing"
  31.    Case study | Warner Music Group: Saylists
    Diversity & Inclusion

    Case study | Warner Music Group: Saylists

    Record label teams up with Apple Music to offer speech therapy for kids through its songs

    This article was originally…

    Read more about "Case study | Warner Music Group: Saylists"
  32.    Case study | Home Centre: A Dad's Job
    Diversity & Inclusion

    Case study | Home Centre: A Dad's Job

    UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads

    This article…

    Read more about "Case study | Home Centre: A Dad's Job"
  33.    Case study | Samsung: Tallk
    Diversity & Inclusion

    Case study | Samsung: Tallk

    Consumer electronics giant launches app to help those with ALS communicate via its tablet devices

    This…
    Read more about "Case study | Samsung: Tallk"
  34.    Insight & Strategy | Frida Mom: Fourth Trimester
    Diversity & Inclusion

    Insight & Strategy | Frida Mom: Fourth Trimester

    How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…

    Read more about "Insight & Strategy | Frida Mom: Fourth Trimester"
  35.    Case study | Brahma: What you see today
    Diversity & Inclusion

    Case study | Brahma: What you see today

    Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change

    This article was…

    Read more about "Case study | Brahma: What you see today"
  36.    Insight & Strategy | Mattel: Creatable World
    Diversity & Inclusion

    Insight & Strategy | Mattel: Creatable World

    Why a toy maker decided to remodel conventions with a genderless doll range

    This article was originally published in…

    Read more about "Insight & Strategy | Mattel: Creatable World"
  37.    Insight & Strategy | Doritos: The Best Gift
    Diversity & Inclusion

    Insight & Strategy | Doritos: The Best Gift

    Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico

    This article was…

    Read more about "Insight & Strategy | Doritos: The Best Gift"
  38.    Case study | Aeromexico: Not quite all-American

    Case study | Aeromexico: Not quite all-American

    Mexican airline tackles prejudice using DNA testing

    This article was originally published in Contagious I/O on 28 January…

    Read more about "Case study | Aeromexico: Not quite all-American"
  39.    Case study | Mastercard: True Name

    Case study | Mastercard: True Name

    Financial services company launches card to ease pain point in the LGBTQIA+ community

    This article was originally published…

    Read more about "Case study | Mastercard: True Name"
  40.    Insight & Strategy: Google Creatability

    Insight & Strategy: Google Creatability

    How Google used the power of the web and AI to improve the accessibility of art and music

    This article was originally…

    Read more about "Insight & Strategy: Google Creatability"
  41.    Case study | Dove: Women like us

    Case study | Dove: Women like us

    Personal care brand partners with stock image supplier to challenge public perception of women

    This article was originally…

    Read more about "Case study | Dove: Women like us"
  42.    UK Advertising Needs You

    UK Advertising Needs You

    A showcase for Diversity and Inclusion initiatives in the UK ad industry.

    Read more about "UK Advertising Needs You"
  43.    Microsoft / ‘We all win’

    Microsoft / ‘We all win’

    Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.

    Read more about "Microsoft / ‘We all win’"
  44.    Ikea / ‘ThisAbles’

    Ikea / ‘ThisAbles’

    Ikea Israel developed a range of add-ons that people with disabilities can attach to their existing Ikea furniture to make it work…

    Read more about "Ikea / ‘ThisAbles’"
  45.    Black & Abroad / ‘Go back to Africa’

    Black & Abroad / ‘Go back to Africa’

    Black & Abroad, a travel brand dedicated to the modern black traveller, has hijacked the derogatory statement ‘go back to…

    Read more about "Black & Abroad / ‘Go back to Africa’"
  46.    Coca-Cola / ‘The phonetic can’

    Coca-Cola / ‘The phonetic can’

    Coca-Cola’s ‘Share a Coke’ is one of the most famous campaigns of the 21st century. Seven years after first…

    Read more about "Coca-Cola / ‘The phonetic can’"
  47.    Unilever / ‘The Will’

    Unilever / ‘The Will’

    At the 2019 Cannes Film Festival, Unilever partnered with 97 year-old fashion icon and businesswoman Iris Apfel to inspire everyone…

    Read more about "Unilever / ‘The Will’"
  48.    L’Oréal / ‘The Non-Issue’

    L’Oréal / ‘The Non-Issue’

    In early 2019, L’Oréal Paris partnered with British Vogue to challenge the representation of older people in the…

    Read more about "L’Oréal / ‘The Non-Issue’"
  49.    Gillette / ‘First shave’

    Gillette / ‘First shave’

    Gillette reiterates commitment to dispelling harmful gender stereotypes

    Read more about "Gillette / ‘First shave’"
  50.    Mattel / ‘Creatable World’

    Mattel / ‘Creatable World’

    Mattel launched a line of gender-inclusive dolls to enable children to express themselves freely.

    Read more about "Mattel / ‘Creatable World’"
  51.    AB InBev / ‘All love is love’

    AB InBev / ‘All love is love’

    Budweiser redesigns its bottles to permit Chinese customers to celebrate all forms of love

    Read more about "AB InBev / ‘All love is love’"
  52.    ANZ Bank / ‘Bank in the name of love’

    ANZ Bank / ‘Bank in the name of love’

    ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival

    Read more about "ANZ Bank / ‘Bank in the name of love’"
  53.    Microsoft / ‘We all win’

    Microsoft / ‘We all win’

    Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.

    Read more about "Microsoft / ‘We all win’"
  54.    Skol / Reposter

    Skol / Reposter

    Brazilian beer brand Skol enlisted six female artists to rewor its old sexist ads and create new marketing assets for the brand,…

    Read more about "Skol / Reposter"
  55.    Kenzo / My Mutant Brain

    Kenzo / My Mutant Brain

    Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising

    Read more about "Kenzo / My Mutant Brain"
  56.    REI / The Level Playing Field

    REI / The Level Playing Field

    Outdoor retailer REI seeks to advance gender equality with series of long-term pledges

    Read more about "REI / The Level Playing Field"
  57.    Barbie / Blonde Ambition

    Barbie / Blonde Ambition

    How Mattel set out to demonstrate the doll’s relevance by embracing female empowerment and diversity

    Read more about "Barbie / Blonde Ambition"
  58.    SK-II / Marriage market takeover

    SK-II / Marriage market takeover

    Cosmetics brand SK-II creates online film to empower and celebrate single women in China

    Read more about "SK-II / Marriage market takeover"
  59.    Godiva / One for me, none for you

    Godiva / One for me, none for you

    Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on…

    Read more about "Godiva / One for me, none for you"
  60.    Semcon / Re-search

    Semcon / Re-search

    Browser extension Semcon combats gender stereotypes in online search results

    Read more about "Semcon / Re-search"
  61.    Lululemon / Modern menswear

    Lululemon / Modern menswear

    Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign

    Read more about "Lululemon / Modern menswear"
  62.    Ariel / Dads #sharetheload

    Ariel / Dads #sharetheload

    How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles

    Read more about "Ariel / Dads #sharetheload"
  63.    Axe / Scent of a man

    Axe / Scent of a man

    How Axe reinvented itself in order to appeal to the modern man

    Read more about "Axe / Scent of a man"
  64.    Elastic Generation: The Female Edit

    Elastic Generation: The Female Edit

    Report exploring the lifestyles and attitudes of British women aged between 53 and 72.

    Read more about "Elastic Generation: The Female Edit"
  65.    The Consumer Content Report: Influence in the Digital Age

    The Consumer Content Report: Influence in the Digital Age

    Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what…

    Read more about "The Consumer Content Report: Influence in the Digital Age"
  66.    Gender Bias in Advertising: Research, Trends and New Visual Language

    Gender Bias in Advertising: Research, Trends and New Visual Language

    In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in…

    Read more about "Gender Bias in Advertising: Research, Trends and New Visual Language"