Posts about Metrics and accountability
All entries
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Diversity & Inclusion
Putting wages on an equal footing
Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…
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Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Consumer insight
Spotlight: How do you translate happiness into brand success?
Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…
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Diversity & Inclusion
Beyond Gender 2: The impact of intersectionality in advertising
The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…
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Diversity & Inclusion
Promoting diversity and inclusion in advertising: a UNICEF playbook
Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…
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Diversity & Inclusion
Inclusive equals results
New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
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Diversity & Inclusion
Industry’s unprecedented show of unity to tackle DEI
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
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Diversity & Inclusion
BRIM: Black Representation in Marketing
A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
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Diversity & Inclusion
Unstereotype Alliance 'State of the Industry' report 2021
Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
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Diversity & Inclusion
Gender Bias & Inclusion in Advertising in India
A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…
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EU's Gender Equality Index 2020
With a score of 67.9 out of 100, the EU is at least 60 years away from reaching complete gender equality, if we continue at the…
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The Diversity Study 2020
Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support
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WEPs Gender Gap Analysis Tool
The Women's Empowerment Principles Gap Analysis Tool (WEPs Tool) helps companies indentify strenghts, gaps, and opportunities to…
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List of Certified Diverse Suppliers for Marketing/Advertising (USA)
The ANA has curated a list of certified diverse suppliers that work in our…
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Getting to Equal 2020: Pride
On the surface, LGBT+ employees in many parts of the world have progressed in the workplace. But Accenture's global research reveals…
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Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work
This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…
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Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter
UK advertising and media leaders have issued an open letter calling on the industry to address inequality and take action against…
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The Power of Supplier Diversity
This report covers the findings from quantitative and qualitative research conducted by the ANA in the United States. The purpose…
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UK Advertising Needs You
A showcase for Diversity and Inclusion initiatives in the UK ad industry.
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Getting to Equal 2020: The Hidden Value of Culture Makers
New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would…
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The Unstereotype Metric
Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising
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Media Image Landscape: Age Representation in Online Images
To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online…
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The Inclusion Index
Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new…
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Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…
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The Gender Equality Measure
The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by…
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Getting To Equal: The Disability Inclusion Advantage
New research from Accenture, in partnership with Disability:IN and the American Association of People with Disabilities (AAPD),…
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A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide
In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence…