Posts about Metrics and accountability
All entries
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Diversity & InclusionPutting wages on an equal footing
Read more about "Putting wages on an equal footing"Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…
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Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacyMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Consumer insightSpotlight: How do you translate happiness into brand success?
Read more about "Spotlight: How do you translate happiness into brand success?"Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…
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Diversity & InclusionBeyond Gender 2: The impact of intersectionality in advertising
Read more about "Beyond Gender 2: The impact of intersectionality in advertising"The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…
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Diversity & InclusionPromoting diversity and inclusion in advertising: a UNICEF playbook
Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…
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Diversity & InclusionInclusive equals results
Read more about "Inclusive equals results"New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
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Diversity & InclusionIndustry’s unprecedented show of unity to tackle DEI
Read more about "Industry’s unprecedented show of unity to tackle DEI"More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
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Diversity & InclusionBRIM: Black Representation in Marketing
Read more about "BRIM: Black Representation in Marketing"A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
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Diversity & InclusionUnstereotype Alliance 'State of the Industry' report 2021
Read more about "Unstereotype Alliance 'State of the Industry' report 2021"Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
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Diversity & InclusionGender Bias & Inclusion in Advertising in India
Read more about "Gender Bias & Inclusion in Advertising in India"A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…
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EU's Gender Equality Index 2020
Read more about "EU's Gender Equality Index 2020"With a score of 67.9 out of 100, the EU is at least 60 years away from reaching complete gender equality, if we continue at the…
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The Diversity Study 2020
Read more about "The Diversity Study 2020"Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support
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WEPs Gender Gap Analysis Tool
Read more about "WEPs Gender Gap Analysis Tool"The Women's Empowerment Principles Gap Analysis Tool (WEPs Tool) helps companies indentify strenghts, gaps, and opportunities to…
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List of Certified Diverse Suppliers for Marketing/Advertising (USA)
Read more about "List of Certified Diverse Suppliers for Marketing/Advertising (USA)"The ANA has curated a list of certified diverse suppliers that work in our…
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Getting to Equal 2020: Pride
Read more about "Getting to Equal 2020: Pride"On the surface, LGBT+ employees in many parts of the world have progressed in the workplace. But Accenture's global research reveals…
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Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work
Read more about "Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work"This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…
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Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter
Read more about "Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter"UK advertising and media leaders have issued an open letter calling on the industry to address inequality and take action against…
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The Power of Supplier Diversity
Read more about "The Power of Supplier Diversity"This report covers the findings from quantitative and qualitative research conducted by the ANA in the United States. The purpose…
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UK Advertising Needs You
Read more about "UK Advertising Needs You"A showcase for Diversity and Inclusion initiatives in the UK ad industry.
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Getting to Equal 2020: The Hidden Value of Culture Makers
Read more about "Getting to Equal 2020: The Hidden Value of Culture Makers"New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would…
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The Unstereotype Metric
Read more about "The Unstereotype Metric"Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising
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Media Image Landscape: Age Representation in Online Images
Read more about "Media Image Landscape: Age Representation in Online Images"To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online…
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The Inclusion Index
Read more about "The Inclusion Index"Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new…
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Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
Read more about "Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads"This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…
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The Gender Equality Measure
Read more about "The Gender Equality Measure"The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by…
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Getting To Equal: The Disability Inclusion Advantage
Read more about "Getting To Equal: The Disability Inclusion Advantage"New research from Accenture, in partnership with Disability:IN and the American Association of People with Disabilities (AAPD),…
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A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide
Read more about "A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide"In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence…