If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable that it will cause the end of humanity.

Please note that GARM was discontinued on August 8. See more here.

The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. The goal: to repeat the success of its Brand Safety and Suitability work and to create a cross-industry collaboration that designs voluntary frameworks that will reduce our industry’s impact on the planet.

May 31 online event will focus on brand experience and media innovation, accessible to anyone in the industry at no cost

Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering competition, accountability, responsibility, sustainability, and people.

In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a result, advertisers have felt the need to seek alternative solutions for data-driven advertising and measurement, such as clean rooms, which offer a secure and privacy-compliant environment for data analysis and activation. 

Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their Programatic Supply Chain Transparency Study

D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to tackle.

We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media pricing trends for 2023 (and beyond).

Inspiration for the media and marketing agenda in 2023.