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We are looking for a Digital Policy Manager
Read more about "We are looking for a Digital Policy Manager"The successful candidate will be part of WFA’s policy team
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WFA CEO: 2017 in review
Read more about "WFA CEO: 2017 in review"Stephan Loerke, WFA's CEO, looks back at 2017 and what it meant from a brand owners' perspective
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4 public affairs predictions for 2018
Read more about "4 public affairs predictions for 2018"The WFA public affairs team share their predictions for what the next 12 months hold for brands.
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6 marketing predictions for 2018
Read more about "6 marketing predictions for 2018"The WFA marketing team share their predictions for what the next 12 months hold for brands.
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Brand purposeMarketing strategyMarketing strategyIt’s the Most Contagious time of the year
Read more about "It’s the Most Contagious time of the year"Pope Francis, Donald Trump, H.H. the Dalai Lama and Jack Ma walk into a marketing conference…and Most Contagious 2017 begins.
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Digital policyMarketing strategyMarketing strategy
Are you ready for GDPR?
Read more about "Are you ready for GDPR?"When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them.
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In the spotlight: RVD Turkey’s Süreyya Deniz
Read more about "In the spotlight: RVD Turkey’s Süreyya Deniz"Meet Süreyya Deniz, Managing Director of RVD Turkey
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Australian ad industry launches alliance on brand safety and digital transparency
Read more about "Australian ad industry launches alliance on brand safety and digital transparency"AANA Australia joins IAB and MFA to create best practice guidelines
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Argentina rewards best TV and online ads
Read more about "Argentina rewards best TV and online ads"CAA Argentina holds 14th Good Ads Awards
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Danish association appoints new CEO
Read more about "Danish association appoints new CEO"Torben Rønler is the new managing director of DAF Denmark
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Portugal celebrates marketing effectiveness
Read more about "Portugal celebrates marketing effectiveness"APAN Portugal holds 13th Communication Effectiveness Awards
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British advertisers welcome new president
Read more about "British advertisers welcome new president"Elizabeth Fagan is the new president of ISBA UK
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Nigerian advertisers celebrate 25th anniversary
Read more about "Nigerian advertisers celebrate 25th anniversary"ADVAN Nigeria turns 25 with first female president and new identity
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WFA recruits Monica Robles as Administration Manager
Read more about "WFA recruits Monica Robles as Administration Manager"Monica will be in charge of the logistics for WFA events and administrative work
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AIMajor multinationals identify emerging skills gaps on AI, programmatic and IoT
Read more about "Major multinationals identify emerging skills gaps on AI, programmatic and IoT"Performance lags priority on digital integration and e-commerce
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Hanne van de Ven joins WFA's marketing services team
Read more about "Hanne van de Ven joins WFA's marketing services team"She will support the team in the organisation of WFA meetings and events
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Italian industry leaders create guide to online advertising
Read more about "Italian industry leaders create guide to online advertising"Eight industry associations release white paper on digital
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Advertising & policyTrends & forecastsPrivacy & techEurope research: Data-driven advertising and Europeans’ internet use
Read more about "Europe research: Data-driven advertising and Europeans’ internet use"This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of content users accessed online, their attitudes to data-driven advertising, and their willingness to pay for content as an alternative to advertising.
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New cross-industry initiative to improve viewability measurement standards across Europe
Read more about "New cross-industry initiative to improve viewability measurement standards across Europe"European Viewability Steering Group publishes first set of European Viewability Measurement Principles
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Media transformationExpediting media change in China
Read more about "Expediting media change in China"Although now slowing, the media market in China has grown at a breakneck speed.
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Chilean association forms digital marketing circle
Read more about "Chilean association forms digital marketing circle"ANDA Chile initiative aims to be the national reference for digital marketing
