Financial services company launches card to ease pain point in the LGBTQIA+ community

This article was originally published in Contagious I/O on 7 July 2020

David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently committed to inclusivity and diversity in their advertising and say brands still need to go further to achieve genuine representation

The ANA has curated a list of certified diverse suppliers that work in our industry. 

On the surface, LGBT+ employees in many parts of the world have progressed in the workplace. But Accenture's global research reveals that underneath this success, they are experiencing unseen challenges and privately held fears at work that are hindering their ability to thrive. More than half (57%) of LGBT+ employees believe their gender identity and expression or their sexual orientation has slowed their progress at work. And only 14% of LGBT+ employees feel fully supported by their employer when it comes to issues like welcoming those who identify as LGBT+.

The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media. 

A view by Jerry Daykin, Media Director at GSK Consumer Healthcare

A view by Jane Wakely, Lead CMO, Mars Incorporated

WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation