Posts about Sustainable Marketing Community

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Planet Pledge Leaders' Forum - Meeting Overview
    Event reports
    Advertising & policyMarketing strategySustainabilityMarketing strategy

    Planet Pledge Leaders' Forum - Meeting Overview

    WFA

    An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.

    Read more about "Planet Pledge Leaders' Forum - Meeting Overview"
  2. Walking the talk on climate change
    Expert opinion
    Sustainability

    Walking the talk on climate change

    Laura Baeyens

     Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the organisation’s operations carbon-neutral

    Read more about "Walking the talk on climate change"
  3. Marketing’s Missing P: Planet
    Expert opinion
    Brand purposeBrand reputationSustainabilityMarketing operations

    Marketing’s Missing P: Planet

    Thomas Lingard, Global Climate & Environment Director, Unilever

    Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on how marketers can be a positive force for change.

    Read more about "Marketing’s Missing P: Planet"
  4. L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
    News
    Brand purposeBrand reputationSustainability

    L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge

    WFA

    13 companies now on board pledge to help marketers lead on sustainability  

    Read more about "L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge"
  5. How are you helping marketing get on the sustainability journey?
    Expert opinion
    Brand purposeBrand reputationSustainability

    How are you helping marketing get on the sustainability journey?

    WFA

    We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their products.

    Read more about "How are you helping marketing get on the sustainability journey?"
  6. New research suggests marketers lag corporate progress on the sustainability journey
    Report
    Marketing strategySustainabilityMarketing strategy

    New research suggests marketers lag corporate progress on the sustainability journey

    WFA

    Marketers almost unanimously believe that the function can make a difference on this journey.

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  7. WFA launches framework to help marketers lead on climate change challenge
    News
    Brand purposeBrand reputationGlobal Marketer WeekSustainability

    WFA launches framework to help marketers lead on climate change challenge

    WFA

    Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change

    Read more about "WFA launches framework to help marketers lead on climate change challenge"
  8. WFA launches Planet Pledge for Marketers
    Press releases
    Brand purposeGlobal Marketer WeekSustainabilityCMO ForumMarketing operations

    WFA launches Planet Pledge for Marketers

    WFA

    WFA launches framework to help marketers lead on climate change challenge

    New research suggests marketers lag corporate progress on the sustainability journey

    Read more about "WFA launches Planet Pledge for Marketers"