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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Webinar: Descubriendo el uso de la IA generativa por parte de las agencias
    Agency managementAI

    Webinar: Descubriendo el uso de la IA generativa por parte de las agencias

    De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas puedes tomar para gestionar sus riesgos.

    Read more about "Webinar: Descubriendo el uso de la IA generativa por parte de las agencias"
  2.    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing
    Advertising & policyBrand purposeCreativityInclusive marketing

    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing

    In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for inclusive marketing. 

    Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"
  3.    Spotlight: 3rd Party Cookies live on… but not for long!
    Digital media transformationMedia transformation

    Spotlight: 3rd Party Cookies live on… but not for long!

    Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should advertisers do now, to be ready for the 2025+ digital media ecosystem.

    Read more about "Spotlight: 3rd Party Cookies live on… but not for long!"
  4.    Webinar WFA-IARD sobre Publicidad de Alcohol
    Media transformation

    Webinar WFA-IARD sobre Publicidad de Alcohol

    Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.

    Read more about "Webinar WFA-IARD sobre Publicidad de Alcohol"
  5.    Spotlight: The Future of Media Agency Remuneration
    Media transformation

    Spotlight: The Future of Media Agency Remuneration

    Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the media ecosystem have impacted on media agency remuneration, and steps advertisers are taking. 

    Read more about "Spotlight: The Future of Media Agency Remuneration"
  6.    Knowledge Spotlight: Media Measurement 101
    Cross-media measurementMedia & analytics

    Knowledge Spotlight: Media Measurement 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Media Measurement 101"
  7.    Knowledge Spotlight: Digital Privacy 101
    Advertising & policyMedia & analyticsAI

    Knowledge Spotlight: Digital Privacy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Digital Privacy 101"
  8.    Spotlight: Evolving from a focus on roles to a skill-centric talent model
    CreativityMarketing procurementMarketing procurement

    Spotlight: Evolving from a focus on roles to a skill-centric talent model

    This session presents the current landscape of work and how this is evolving alongside economic and hiring trends. 

    Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"
  9.    Knowledge Spotlight – Sponsorship Strategy 101
    Brand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementCMO ForumMarketing capabilitiesMarketing procurement

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  10.    Knowledge Spotlight: 2024 Production Trends in Asia Pacific

    Knowledge Spotlight: 2024 Production Trends in Asia Pacific

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: 2024 Production Trends in Asia Pacific"
  11.    Knowledge Spotlight: Martech Infrastructure 101
    Marketing technologyMarketing technology

    Knowledge Spotlight: Martech Infrastructure 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Martech Infrastructure 101"
  12.    Knowledge Spotlight – Sponsorship Measurement 101

    Knowledge Spotlight – Sponsorship Measurement 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight – Sponsorship Measurement 101"
  13.    Knowledge spotlight: Influencer marketing, where psychology meets digital marketing
    Influencer marketing

    Knowledge spotlight: Influencer marketing, where psychology meets digital marketing

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge spotlight: Influencer marketing, where psychology meets digital marketing"
  14.    Knowledge Spotlight: Media agency contract

    Knowledge Spotlight: Media agency contract

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Media agency contract"
  15.    Knowledge Spotlight: In-housing 101

    Knowledge Spotlight: In-housing 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: In-housing 101"
  16.    Knowledge Spotlight: Sponsorship Operations 101

    Knowledge Spotlight: Sponsorship Operations 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Sponsorship Operations 101"
  17.    Halo CMM Community Townhall Meeting
    Cross-media measurement

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  18.    Knowledge Spotlight: Effective pitch
    Marketing capabilitiesMarketing operations

    Knowledge Spotlight: Effective pitch

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Effective pitch"
  19.    Knowledge spotlight: AI-augmented skills
    CreativityAI

    Knowledge spotlight: AI-augmented skills

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge spotlight: AI-augmented skills"
  20.    Knowledge Spotlight: Meta’s vision for AI
    CreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology

    Knowledge Spotlight: Meta’s vision for AI

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Meta’s vision for AI"
  21.    Halo CMM Community Townhall Meeting
    Cross-media measurement

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"